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Marketing Essentials for Travel and Tourism Solved Assignment

   

Added on  2021-02-20

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Marketing
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Marketing Essentialsfor Travel andTourism
Marketing Essentials for Travel and Tourism Solved Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 2............................................................................................................................................3P3. Comparison between the ways in which various organisations use marketing mix to themarketing planning process.........................................................................................................3TASK 3............................................................................................................................................7P4. A basic marketing plan for a travel and tourism organisation to meet marketing objectives.....................................................................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................10
Marketing Essentials for Travel and Tourism Solved Assignment_2

INTRODUCTIONMarketing indicates the activities which are undertaken by an organisation to promote thepurchasing or selling of a product and service. Marking consists advertising, selling anddelivering products and goods to customers or other businesses. Marketing essentials refers tothose elements and components which are effective and important for the proper running of thebusiness. Inbound marketing, sales entablement, e-commerce (Aghazadeh, 2015). Social mediaand others are some essentials of marketing which help in effective running of the business. Thisreport based on TUI group which is a company which offer tourism services. It was founded in1923 and headquartered in Hannover, DE. This assignment will be discussed about the ways inwhich different organisations apply the marketing mix to the marketing planning. Further willproduced a marketing plan for an organisation to meet marketing objectives.TASK 2P3. Comparison between the ways in which various organisations use marketing mix to themarketing planning processThere are various tactics and strategies which can be used by the organisations to attainthe marketing objectives. But marketing mix is an effective and essential tactics and strategywhich is effective for marketing planning process with the motive to attain organisationalobjectives of TUI. Marketing mix-It indicates to the process of putting the right product at right place withaffordable and reasonable prices at right time. So that it should be in reach of customers and theyeasily consume it and fulfil their needs and demands. The components of marketing mix consistproducts, price, place, promotion, people, process and physical evidence. Both the organisationcan use this tactics to meet its business objective in appropriate manners. It is as following:Marketing mixTUI Group Thomas CookProductProduct indicates to an itemwhich is develop and produce tofulfil the need of target audienceof the company. It can betangible or intangible as it canbe in the form of goods andThomas Cook is the owner of touroperators, charter airlines,scheduled airline condor andhotles4u and a booking website(Akbar and et. al., 2017). There arevarious services like, airlines,
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services. TUI offer variousproducts like hotels and resortspackages, airline packages andfood packages. This firm alsooffer cruise lines that is aninnovative way of expanding thebusiness. cruise, hotel and different productslike insurance, travel facilities etc.PricePrice indicates to the cost ofproduct which is pays by thecustomers to buy and purchasethe products and services (Allen,2016). IN TUI, the managementof the company use customer andcompetitor pricing strategy sothat they can make increment intheir market share. On seasonaltour packages, the managementof this firm also adopt low anddiscount pricing strategy toattract the customers. This firm accepted mid- premiumpricing holiday experiences atreasonable and affordable pricesand help the firm in attaininglarger revenues. PlacePlace refer to that area andgeographical location wheregoods and services of the firmare available and in reach ofcustomers. In TUI, themanagement of the companyavailable it products to thecustomers through websites,stores, search engineoptimization and others. Theproduct of this organisation areIn Thomas cook, the firm has fivedistinct divisions to carry out itsoperations such as NorthernEurope, West Europe, Germanairlines, central Europe and TheUK (Brown, 2016).
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