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Marketing Essentials of Aldi Assignment

   

Added on  2021-01-02

12 Pages3895 Words490 Views
MARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 responsibilities and role of marketing....................................................................................1M1 Analysis role and responsibility of marketing .....................................................................2P2 responsibilities and role of marketing at Aldi........................................................................3TASK 2............................................................................................................................................5P3 Marketing mix to the marketing planning process of Aldi....................................................5TASK 3............................................................................................................................................6P4 Evaluate marketing plan for Aldi...........................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONMarketing is important process of every organization that would be helpful for exploringtheir product in market. It is a crucial part of company to promote their product in market andcan fulfil the need of consumers. It is a part of business which helps to advertise their productthrough online marketing. It is very easy process to communicate to other people and it providesthe best quality services to customer. It is the best platform to understand the requirement ofcustomer and then fulfil the need of customer. In this way, they are creating an effectiverelationship between employee and customer. It is an effective way to generate value in marketand create a new strategy for development. This report will identify the actual role of marketing in business process and along withthe responsibility towards business operations. It will also identify the functionality of Aldi inbusiness market and how they will deal with the international market. It will also providedifference between marketing planning and marketing mix. This is two different businessapproaches used in organization.TASK 1P1. Responsibilities and role of marketingMarketing is an important part of business or organization as all business requireseffective marketing strategy for growth and development. It is the best way to promote theirproduct in market because most of the organisations are using marketing approaches foradvertising new product in a market (Mahmoud, Blankson and Hinson, 2017). It will support thebusiness to provide information related to products and services. They are very helpful forachieving the goals and targets. The main function of marketing is to provide informationthrough internet therefore, different organization has own commerce site to share detail relatedparticular product.Aldi is a multinational company to increasing their productivity in market. They will provide aneffective services and fulfil the main objective of organization. Aldi has many responsibilities tocontrol the business operation in effectively and efficiency.Marketing research-Marketing is an approach to performing a various function toresearch on marketplace to identify the requirement of customer. Aldi is a leading brandand most of the customer are attracted because they have a brand role in market. In this1``

way, the customer are interacted and purchased product. They will provide a correct datarelated to their price, brand quality and manufacturing, production all information isprovided. Product plan development-The main role of marketing team to control the productdetails therefore, they are build a strong relationship between client and company. Theywere designing a new product according to the customer need (Saurage-Altenloh andHaan, 2015). This is the main role of marketing team to manage the detail and control thewhole management system. Promotions-They are launch a new product in market because the technology has beenchange so it is very beneficial for organization to increasing their productivity in market.Marketing team is using a company website to update the information related newproduct and sharing the information in very effective manner (Onyemah and Akpa,2016). Aldi is shared the detail in very proper manner therefore, customer are directlyinteracted to the website. Sales- Sales team is creating an effective strategy that are helpful for development. Theywill determine gap in between product and enterprise. They are provided many attractiveoffer for the customer in which it is increasing the productivity in market. They aredesigning an effective logo in very proper manner. They will maintain the relationshipbetween buyer and supplier (Inoue and Kent, 2014). They are providing a suitableinformation and services to customer. Sales team is planning a new approach for growthand development. Aldi is good organization to manage their customer in proper way.They will provide the best services in effectively. They will promote their product inmarketplace. M1. Roles and responsibilities of marketing relate to the wider organisational contextThe marketing is very essential part of every organization and they will perform manyactivities and function for business development. It is very important for promotion anddistribution the product in market. There are different responsibilities and role are follows:Marketing strategy and planning- it is very important part of company to planning anew strategy in order to organization achieved their targets and goals. In this way, they willidentify the requirement of customer and then according to demand they will change theirstrategies and planning. 2``

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