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(Doc) P1 Key roles and responsibilities of marketing functions

   

Added on  2021-01-01

12 Pages3126 Words89 Views
MARKETING ESSENTIAL

Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Key roles and responsibilities of marketing functions...........................................................1P2 How roles and responsibilities of marketing relate to the wider organisational context.......2LO 2.................................................................................................................................................4P3 Compare chosen organisation with another business with using 7ps....................................4LO 3.................................................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................1

INTRODUCTIONMarketing considers important role in business success. It includes process ofresearching, promoting and selling of products and services. In target market it would be developto focus on brand performances and offerings. It helps to increase awareness of customerstowards business offering and get maximum outcomes (Bigne, Andreu and Ruiz, 2018). Presentreport based on Blue Air which is the largest enterprise in airline industry. They demonstratedifferent kinds of advertisements to attract people in business. The business also containinformation regarding processing of personal data to handle bookings and fulfil travelarrangements. In respect to gain insight information of the present report, it covers roles andresponsibilities of marketing functions in business. Furthermore, it includes comparison betweenBlue Air and Alfa Romeo. At last, power point presentation cover plan that adopted by chosencompany to attain more effective work performances. LO 1P1 Key roles and responsibilities of marketing functionsMarketing department of Blue Air play vital role in order to promote business operationsand functions. In this way, staff members are able to reach towards prospects, customers,investors, etc. (Saleem, Zahra and Yaseen, 2017). There are different roles and responsibilitiesplayed by marketing functions that are as follows:Conduct campaign management for marketing initiatives: Marketing proactivelyconsider important functions and operations to focus on course of sales cycle. In BlueAir, material used to make proper communication to get systematic and effective results.On the basis of marketing campaign, the chosen business able to communicate theirmessage in market easily (Snider and Williams, 2015). In order to produce more andeffective work performances, marketing initiatives also undertaken by staff members tomaintain growth and work performances. Producing marketing and promotional material: Marketing department considerresearch for their core products and services. In this regard, material describe and assiststo make effective functioning in the business. Within the selected enterprise, it isimportant to focus and kept up to date information for products and service evolvement.1

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