Marketing Strategies of Cadbury

MARKETING
ESSTENTIAL
CADBURY

TABLE OF CONTENTS
• Introduction
• Different Strategies used by Cadbury
• Marketing Mix comparison
• Conclusion
• References

INTRODUCTION
• Marketing refers to activities that are
performed to promote the organizational
products and services so that the company
enjoy the maximum sells and earn better
revenue.
• The marketing mix includes all the elements
that are useful in influencing people to have
product of Cadbury in order to satisfy their
requirements.

DIFFRENT STRATEGIES USED BY CADBURY
Cadbury is a multinational organization having its different strategies to achieves its
objectives. The Cadbury use three type of strategies to achieve its organizational goal.
• Companies business strategy is very effective as they have analysis the market and
get the targeted customer's.
• As companies distribution channel is so good that they also try to make available in
the Rural areas that is a competitive advantage for the company.
• company is focusing to develop its brand equity in the market and in minds of
customer's