Report On TESCO - Marketing Essentials

Added on -2020-02-17

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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Covered in PPT.......................................................................................................................3TASK 2............................................................................................................................................3P3 Comparison of two organisation's application of marketing mix to their marketing plan forbetter achievement of objectives:...........................................................................................3P4 Produce and Evaluate a basic marketing plan for Tesco:..................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................1Pls include proper page numbers in TOCAlso include page number as footer in each page
INTRODUCTIONMarketing is a field of study and management which is concerned with exchange ofrelationships. As per American marketing association any activity which is done by set ofinstitutions as to create, communicate, deliver and exchange products and services which havevalue for customers, partners and society. Marketing is very essential for the achievement ofgoals and success of the organisation (Baines, Fill and Page, 2013). An organisation need to havea proper marketing plan as to be able to formulate and implement strategies which suits theproducts and services. Marketing essentials have traditional four P's and seven P's of servicesmarketing as to provide a framework to the managers. The marketing function of an organisationhas to be updated with time as to keep it ready for meeting changes in the environment. Thechosen organisation are Tesco. In this report it will be analysed how they use their marketing as afunction boost organisation capabilitiessome function boost organisation capabilities.TASK 1Covered in PPTTASK 2P3 Comparison of two organisation's application of marketing mix to their marketing plan: forbetter achievement of objectives:Marketing have multiple tools which help the organisation in formulating a properstrategicmarketing plan. One of the tools is marketing mix. Marketing mix is a combination offactors which can be controlled by the the company as to influence the market forces to purchaseits products and services. Traditionally marketing mix had only four factors which were, product,price, place and promotion but after the rise in consumer services three more factors wereintroduced process, physical evidence and people.

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