Marketing Plan for Nationwide Expansion

The assignment requires the creation of a basic marketing plan for the nationwide expansion of an organization. It involves analyzing market conditions after shipping service is handed over to another location, defining the marketing mix of TK MAX, developing marketing strategies, creating marketing plans, and outlining company vision, mission, and goals. The report also includes monitoring and measurement techniques. It provides references from various books and journals related to marketing.

MARKETING
ESSENTIALS

INTRODUCTION
Marketing refers to promoting, creating and delivering goods and services to customers
and business. Marketing activities not buying a products in stores. It means supplying goods and
services to peoples, places, organizations, events, property, experiences etc. Essentially,
marketing is the process for creating, communicating, delivering and exchanging offerings that
have value for customers, partners, clients and society at large. Marketing essentials involve
connecting the marketer to the buyer and supplying their products and earn profit. “TK-MAX”
company is specialised to provide retails facilities to customers(Aras and et.al., 2017). The
present report defines the roles and responsibilities for marketing officers and the way their
duties contribute to attain organisational objectives. It also included the basic plane for
nationwide expansion and your destination company approach to applied marketing mix and as
compare the 7ps of marketing.
P1. Duties and responsibilities for the Marketing Officers and operations of the marketing
department
Marketing manager of “TK-MAX” is responsible for leading marketing expenses,
funding and brand image as well as company expansion and risk mitigation. Understanding the
duties of marketing officer in any organization can help to determine the marketing process and
planning. Selling manager of “TK-MAX” adopts all the marketing responsibilities and their
functionality to increase their marketing planes and company’s goods and services. “TAK-
MAX” company manager handle various kinds of duties in organization which are-Planes-
Marketing manager are first duty to increase sales of company. TK-MAX company marketing
manager create high-level marketing plans to developed marketing strategies which help to
increased the sale of company. Organization's main motive is being the London’s top most retail
organization. The selling officer also tries to maintain company’s growth which depends on the
selling. The blend of sales and marketing involved the many plans like finding suppliers for
selling their goods, new advertising plans include new technologies techniques. They all help to
increase company marketing reputation.
 Brand image and market placement –Company’s brand image is the result of a
combination of things. Brand image mainly depends on company’s services and their
quality products. “TK-MAX” company marketing manager create marketing
presentation help to improve the image of company brand, as a product quality and its
1

price point. As marketing manager manipulate this image to after market placement in an
attempt to increase profits or market share(Babin and Zikmund, 2015).
 Expansion of marketing -The successful marketing campaigns come increases in
revenue. Marketing manager oversee on the market competitors has reduced the numbers
of ads. New market developments techniques is the another way of marketing manager
grow the business and expand their market share.Customer’s experience -Marketing
officers work on new ways to enhance and simplify relationship between company and
customers. The main aim of marketing officer is to know the market strategies and
customer’s demands. Company try to ensure the various kinds of marketing process.
Company mainly presents the products which are according to customer’s
demands(Baker and Saren, eds, 2016).
 Promotion -Marketing officer’s main task is to promote company and their goods or
services. “TK-MAX” marketing officer applies numerous planes for promotion of
company. Manager gives ads on television, social media and websites. They update their
post and content daily on website and present various kinds of deals which is attracts to
customers.
 Launch of new products or services -Marketing manager works to attract new customers
and retain old one with studying the needs and demands of market. According to needs,
manager launches new goods and services to satisfy the existing customers and attract
new ones(Chernev, 2015).
Operations of the marketing department
Marketing department structure identified the process of marketing, their process is
determines examines the marketing strategies, their products launch, new pricing strategies
include to the products etc. “TK-MAX” manager handled all the marketing department
operations. Which increasing organizations products rates and marketing in the market.
Following operation are-
 Identifying potential market- TK-MAX manager ensures the potential market of
companies and determines that customers are most likely to use company’s products and
services(Hamzah and Sutanto, 2016).
2

 New product's introduction - Company mainly introduces their new products. Manager
focus on marketing research department. Manager introduces the rate feature of products,
uses and price range and determine how customers like it.
 Developing pricing strategies - To develop pricing strategy is another meaning to
manage responsibility.During this process, “TK-MAX” start to studying price
competitors charge for like products or services. Manager determines process by
calculating raw material and production costs.
 Supervising people- TK-MAX marketing manager are responsible for supervising
employees. Such as marketing coordinates, marketing managers or clerical workers.”TK-
MAX” company marketing manager hire and train these professionals and conduct their
annual performance reviews(Jindal and .,et.al, 2018).
P2. The way roles and responsibilities will contribute to the wider organisational objectives
Roles and responsibilities in context of organizations. Organizational structure is the
foundation for development of any organization. Without the organization proper structure
cannot expect the growth in any organization. TK-MAX have chained of hierarchy, these
divides entire employees of an organization based on their level, roles and responsibilities.
 Market research - Market research is the key responsibility of marketing department.
Marketing manager understands the needs of customers and identifies market
opportunities. It also helps to understand the competitor’s strengths and weaknesses so
that they will take actions to protect business with existing customers. TK-MAX
marketing manager determines the main motive and idea to improve marketing research
for this company want new employees which have fresh ideas and techniques(Langer and
Heil, 2015).
 Product development - “TK-MAX” marketing department works with the internal or
external product development team to develop new products and improve the existing
ones. Development department of organization analyses existing products and identifies
range of the products. In the organization's research and development department, teams
provide information on customers’ needs and preferences to help them in identifying the
features or improvements in new products.
 Human resource's department - After the development planning of the products,
organizations want new employees for fresh ideas and new techniques. “TK-MAX”
3

appoints new employees through recruitment. They appoint each employee for exact
position and their ability. New employees present the innovation in products. They try to
implement their ideas to make products which are according to market and customer
satisfaction(Larson and Draper, 2015). Human resource department also make sure the
employees working skills and their innovation on products developments. They also
ensure the organizations market decisions on developments. Like products rate, products
quality, products needs etc (Lidstone and MacLennan, 2017).
 Communication- Marketing department able to develops communications products to
promote products and their service to customers and aspects. “TK-MAX” company
marketing department develop plans for e-mail marketing programs, advertising
campaigns and create promotional content for the company website. Those promotional
activities help to communicate with customers and determined the need of customers in
the market. Many organizations develop the procedure to communicate direct with
customers. Like emails, websites, messaging, social media(Martin,,et.al, 2014). These
procedure helps to communicate with customers. Customers can direct interact with
company through emails they solve their problems via messages and customers ask the
questions about the products etc.
 Sales support- After the communication with customers company can improve their sales
performance. “TK-MAX” company marketing department provide the team with high-
quality leads by running advertisements. Company also encouraging visitor to the
company website to resister their details and return for free newsletters. Sales department
is also responsible to handle all kind of selling into the market. Sales department main
mission to expands business with clients(Pike, 2015.). These departments also include the
delivering and managing service of organization. Sales department supply the products of
company to various stores in the market.
 Overseeing outside vendors and agencies- Marketing department is responsible for
selecting and managing the agencies and vendor who produce marketing materials and
provide marketing support(Posner and ,et.al, 2015). Those agencies supplying
organizational goods and service and communicate with customers as well. Agencies
4

adopts the various kinds of products to the market and sales changing their names with
products. Many agencies earn profit with organizations(Pride, and Ferrell,, 2015).
TASK 2
P3 7ps of marketing mix:
Marketing mix is tools determine the used by markers and businesses helps or products or
brands offering. The 7ps of marketing help companies to review and define key issue that affect
the marketing of its products and services. In other hand it is about putting the right products or
their right place at the right price and they aspect of every business plane.
Marketing Mix “TK-MAX” “Tesco”
Product A product is item to satisfy the
needs of people. Those products
are tangible or intangible and it can
be form of services of goods. The
products are main tools of the very
company(Purvis, 2016). TK-MAX
A Tesco is the UK best supermarket
company. These provide the clothing ,
food, beauty etc. services in the united
kingdom and other countries such as
Canada, Spain etc. this is the most
leading marketing company in UK. They
5

company provide retails service for
their customers. Company provide
the best quality of home delivering
facilities for their customers.
Company also provide the
customers to home delivery
facilities.
provide the best retails food facilities to
customers. They provide AC stores in
city and also having home devliveryt
facilities to customers.
Price The price of the products is
basically amounted that a
customers pays for to enjoy it.
“TK-MAX” company provide
limited price of services they also
provide the high levels to low
levels facilities.
Tesco provide all pricing facilities to
customers. These companies provide the
best retailers price goods and services.
They also provide the train facilities and
their price similar to other supermarkets
rates. Company provide low levels to
upper levels pricing facilities to their
customers.
Place “TK-MAX” mainly provide their
service to united kingdom. They
mainly provide their service into
the cities they supplying goods and
services for organizations.
Tesco Mainly provide their services to
Canada, Spain, united kingdom, US etc.
they provide transportation facilities for
their customers like bus, train etc.
Promotion “TK-MAX” try to developing new
techniques for promotions.
Company give advertisements for
websites, television, social media.
Company time-to-time updates
their content on websites. They
also post their companies picture
on website so customer attract with
their company and adopts their
Promotion is very components of
marketing. Tesco promote their
organization to various fields. Company
gives advertisements on social media,
they have their own website where
company post their content and their
services to customers. They also make
sure the advertisements are based on real
world.
6

facilities.
People People is directly connected to the
market. Like company employees
are important In marketing because
they are the only one who
delivering their goods and services
to the market. “Tk-max” employee
are mainly work for marketing
because marketing is necessary to
supping good and services and they
also handled the delivering of
organizations products.
People are crucial part of marketing.
Without them organizations cannot
handled marketing for their products and
services. Additionally, people open
honestly feedback about the business a d
input their own thoughts and passions.
Which mainly scale and grow the
business(Wilson,2014). The Tesco
employees work together and make
marketing plans to increase growth of the
business. Organizations people handled
the all transportation facilities and each
department distribute into each area
facilities, so company can mange the all
service to local area out of city.
Process Process of organizations depend on
their departments services and their
facilities. “TK-MAX” has starting
their organization to small area and
small business(Rowley,2016).
Company process is depended on
their retailers facilities. Mainly the
company provide shipping
facilities is the process where
company adopts the shipping
services to different organization.
Your destination takes
responsibilities form organizations
to take their goods and drop to the
Process is mainly based the company
profile. Tesco main aims to provide
quality food to customers. Their services
process is maintain customers
satisfactions rates and provide better
environments to the people.
7

destinations points.
Physical
evidence
In the organizations their should b
physical evidence that the service
was delivered. Physical deviance
pertains also to how a business and
their products perceived in the
marketplace. “TK-MAX” is also
believed there performance based
on market evidence. Company
firstly examine the market
conditions after that they handed
shipping service to one location to
another location.
This concept mainly refers the branding.
Company defines their facilities but its
known as branding. Tesco defines there
services as brand, they mainly produce
high levels services. And full safe and
secure service.
P4 Basic marketing plan for the nationwide expansion:
Covers in ppt
CONCLUSION
In this above report it concluded the marketing is crucial part of every business.
Essentially. Marketing is mainly included the delivering goods and services to the customers.
This report determined the roles and responsibilities of manger and contribute in the market it
also includes the operation management of marketing department in various fields and
promotional ideas of organization(Rancati and ,et.al, 2016). In this above report also defines the
marketing mix of TK MAX. They define marketing strategies of organisation. Marketing planes
and companies vision, mission and goals or the marketing programs. And monitoring and
measurement techniques of organization.
8

9

REFERENCES
Books and Journals
Aras, M.,et.al., 2017, July. The Effect of Service Marketing Mix on Consumer Decision Making.
In International Conference on Education, Science, Art and Technology. (pp. 108-112).
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Chernev, A., 2015. The marketing plan handbook. Cerebellum Press.
Hamzah, S.B. and Sutanto, J.E., 2016. The Role of Marketing Mix (7P) for Consumer Buying
Decision Pastry Cake in Malang City.
Jindal, P.,et.al., 2018. Point-of-Sale Marketing Mix and Brand Performance–The Moderating
Role of Retail Format and Brand Type.
Langer, D.A. and Heil, O.P., 2015. Luxury Essentials: Essential Insights and Strategies to
Manage Luxury Products. Center for Research on Luxury, University of Mainz.
Larson, J. and Draper, S., 2015. Internet Marketing Essentials: A Comprehensive Digital
Marketing Textbook.
Lidstone, J. and MacLennan, J., 2017. Marketing planning for the pharmaceutical industry.
Routledge.
Martin, C.,et.al., 2014. Media essentials: A brief introduction. Bedford/St. Martin's.
Pike, S., 2015. Destination Marketing: Essentials. Routledge
Posner, H.,et.al., 2015. Marketing fashion: strategy, branding and promotion. Laurence King
Publishing.
Pride, W. and Ferrell, O.C., 2015. Marketing 2016. Boston, MA: Cengage Learning.
Purvis, J., 2016. Human Resources Marketing and Recruiting: Essentials of Digital Recruiting.
Handbook of Human Resources Management.pp.53-71.
Rancati, E.,et.al ., 2016. Conceptualizing and Measuring Content Marketing in Luxury Firms.
Rowley, J., 2016. Information marketing. Routledge.
10