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Marketing in Hospitality Industry Doc

   

Added on  2020-10-22

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Marketing in Hospitality

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Concept of Marketing...........................................................................................................11.2 Impact of the marketing environment on the industry:.........................................................21.3 Consumer Markets in the industry........................................................................................31.4 Rationale for developing different market segments:...........................................................4TASK 2............................................................................................................................................52.1 importance of the components of marketing mix to the industry.........................................52.2 Pricing strategies and policies in relation to the industry:....................................................7TASK 3............................................................................................................................................83.1 Role of promotional mix:......................................................................................................83.3 Role that sales promotion and public relations play in.........................................................9promotional efforts:....................................................................................................................94.1 market research to service industry.....................................................................................10:..................................................................................................................................................10TASK 4..........................................................................................................................................103.2 Advertising campaign for a service's industry operation;..................................................104.2 Market research for an appropriate product or service:......................................................104.3 Suitability of different media for marketing an appropriate product or service:................124.4 Implementation of the marketing plan for an appropriate product or service:...................12CONCLUSION .............................................................................................................................12REFERENCE ................................................................................................................................13

INTRODUCTIONMarketing in hospitality determine how segments of the hospitality industry like restaurants,resort hotels tour and travels etc (Bowie and et.al., 2016). it report include how Thomas cookcrate marketing for their and travel business in hospitality industry. It report also definemarketing role in hospitality industry. TASK 11.1 Concept of MarketingMarketing is concept, the marketing concept is analyse needs of customers and makedecisions to satisfy those who needs it more than competitors make. Marketing also defines howorganisation can examine customers’ needs and demands towards organisation and how cancompany fulfil them. In hospitality industry, marketing played crucial role, it defines whichresource can fulfil consumers’ demands and their needs. Marketing in hospitality attract customers to the organisation. Marketing determinecustomers to which company suitable to fulfil their demands and they choose them. In hospitalityindustry, many organizations serve their services to customers like hotels, restaurants, tour andtravels etc. all are present to serve their service to customers (Leung and et.al., 2015). Inhospitality industry, Thomas cook presented various deals with attracts the customers to enjoyingtheir holiday with their family and friends.Production Concept- The production concept define company make goods for theprospectors in widely available price and also determines the company present theproducts of the consumers in cheap price and available in large quantity. The productionof a company make manufacturing of goods service it also includes innovation andinvention of the product and organizations are done marketing for those products whichare in cheap and lower price (Minazzi, 2015). For the example in travel and tourismThomas cook sometimes organize holiday plan in lower prices and attractive place theygives exclusive deals which are afforded both lower to higher people.Product Concept- in this concept, a company provides their products to consumers andof marketing of their products. For example, Thomas Cook organize many tours forcustomers as they do marketing for those tour form that customers aware and havingthose tours and enjoying holiday.1

Selling Concept- in this concept, organisation selling their product into the marketingand they do promotional their product and also define what benefits of those productsuses in organizations (Yadav and et.al., 2016). For example- Thomas cook do marketingfor their holiday packages they define each and every holiday destinations and servicewhich they are serve in holiday.Marketing Concept- this concept defines where company con do marketing for theirproduct and present in market. For marketing, organization gives advertisement ontelevision and social or other promotional sites. Form that customer are aware thosecompanies product1.2 Impact of the marketing environment on the industry:Impact of marketing environment on the industry defines factors which impacts bothinternal and external environment in industry. Like micro and macro environmental factorswhich impact organizational both internal and external environments. That are-Macro factors- Macro factors impact on organization’s marketing external environmentalfactors like social, technological, environmental, legal and political factors, they are as follows:Political Factors- Political factor impact on marketing defines do marketing many wayslike ads on television and social media and other promotional site but some politicalissues are impacts marketing of organisation like they create issue in marketing.Technological Factors- The development of new technology can effects needs andwants and market are change certainty and today technological change constantly provideopportunity or new products and new marketing technology can improve organizationmarketing and also increasing sale of production (Hanks and et.al., 2016).Legal Factors- in this many organisations do marketing of those products which ispermits by government and under the formalities. Like Social Factors- Many organizations present product according to the country culture andsociety environments. This factors impacts on those products which is beneficial for thesociety people.2

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