Marketing in travel and tourism Task 3  3.1 Issues in product, price and place • Product: The main product of Thomas Cook is holiday package to Morocco and

Marketing in travel and tourism Task 3.

This presentation discusses the various issues in the product, price and place elements of the marketing mix in the travel and tourism industry. It also highlights the importance of service sector mix elements and the concept of the total tourism product to an individual tourism business.

Marketing in Travel and Tourism

PowerPoint Presentation

This presentation discusses the marketing strategies employed by Thomas Cook for their summer 2018 holiday package targeted towards college students in the UK. It covers the pricing, product offerings, and the significance of service sector mix in the travel and tourism industry. The total tourism product provided by Thomas Cook is also explained.

Marketing Strategies for Thomas Cook Summer 2018 Holiday Package

This presentation discusses the issues related to price, product, and place elements in the marketing mix in the travel and tourism industry. It focuses on Thomas Cook's plan to launch summer packages to Egypt and Morocco and the factors they need to consider in their marketing mix.

Issues related to price, product and place elements in marketing mix

This presentation provides an overview of marketing in the travel and tourism industry, focusing on the market mix strategies used by Thomas Cook. It discusses the importance of service sector mix in travel and tourism services and explores the concept of the total tourism product. The presentation also includes references for further reading.

This presentation is based on marketing in travel and tourism industry, focusing on a tour to Morocco and Egypt by Thomas Cook group. It discusses the marketing mix elements for the tour, the importance of service sector marketing mix, and the concept of total tourism.

Leadership Management