Marketing Mix: Dove and Sure Deodorant Products for Women

Marketing Mix 1
INDIVIDUAL REPORT: THE 4PS/MARKETING MIX
By (Name of the Student)
Date
Tutor’s name and course number

Marketing Mix 2
Executive summary
Dove and Sure deodorant products for women are widely known as long lived adorable
products in the sector of beauty and more so for women. The paper herein will provide the
marketing analysis especially on the company’s application of the 4Ps in the execution of their
goals and marketing plan. The two are unique brands although means of marketing has differed
in some aspects. These products face competition in the process of marketing and meeting their
objectives and goals. The report herein seeks to offer a detailed analysis of the effectiveness of
the marketing mix of two brands that include dove and sure deodorant for women. A comparison
of the effectiveness of 4Ps application will thereon be discussed as well.

Marketing Mix 3
Table of Contents
Introduction..................................................................................................................................3
Findings....................................................................................................................................3
Comparison of the Target Market..........................................................................................3
Product/Brand.......................................................................................................................4
Price.......................................................................................................................................5
Place/ distribution of dove and sure......................................................................................6
Promotion..............................................................................................................................7
Conclusion.............................................................................................................................8

Marketing Mix 4
Introduction
Marketing mix refers to a set of controllable and tactical marketing gears that
organizations use in producing a good response from the target market. The mix constitutes all
that an organization can aiming to influence demand for a product. The tool as well helps in
planning and execution within a business. These four Ps of marketing include, product, price,
place and promotion. Products refer to the services or goods that are offered by the business or
the firm to the customers. Price precisely entails the amount of money which is paid by the
buyers in purchase of the goods or the services. Place is otherwise known as distribution and
refers to the activities which make the goods and services available for the customers. Finally,
promotion entails the activities that involve communication of the product features as well as
benefits persuading customers to choose the product instead of another (Baker, 2014, p299).
Usually, of the four Ps, each has own tools that contributes towards the marketing mix. For
instance, tools of product are variety, design, quality, features, brand name, packaging and
services all together.
Findings
Comparison of the Target Market
Dove has been a popular care variety that seeks to offer the customer with superiority
products that mainly focuses on messages with regard to true beauty for women. Dove offers
products that range from soaps, lotions, hair care and deodorants that are quite gentle and very
effective in amplification and improvement of natural beauty. Particularly, the deodorant variety
of dove has been designed to target women although there is a brand for men known as the Dove
Men+Care. The principal target for the product is women with men being the secondary target