Marketing Mix of Mc Donalds

Running head: MARKETING MIX OF MC DONALDS
Marketing Mix of Mc Donalds
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1MARKETING MIX OF MC DONALDS
Abstract
Background
Marketing helps in the aspect of promotion and selling of the products or services of a
company to that of the target market. Marketing can help a company in informing, attracting
and convincing the people for convincing the customers that their services are valuable.
Purpose of report
The purpose of the report is to elaborate on marketing mix in relation to MC Donalds
Australia. It evaluates the effectiveness of the marketing mix of the company.
Method
Secondary data like journals and the books will be used that can help in throwing light on the
concepts of marketing mix like product, place, price and the promotion.
Results
The report concludes that the main products of Mc Donalds Australia are hamburger, cheese
burger, dessert and the soft drinks. The company makes use of bundle pricing strategy and
the psychological marketing strategy for the marketing of the products. The products of Mc
Donald are distributed to the restaurants and the kiosks from where the customers can buy the
products. The products are promoted with the help of advertising along with public relations
activities.
Conclusion
Mc Donalds helps in providing innovative product lines that is greatly popular among the
people in Australia. The sandwiches, desserts and the drinks of Mc Donald are in great
demand among people. Mc Donald maximises the profit margins by taking recourse to the

2MARKETING MIX OF MC DONALDS
pricing strategies. The products of Mc Donald are distributed with the help of restaurants and
the kiosks. The products of Mc Donald are promoted with the help of direct marketing and
the public relations activities.
Recommendations
The company can use digital promotional strategy for the promotion of the products. They
can use additional services like home delivery that can help the company in relation to
promotion.