Marketing of Coles Supermarkets | Report

Running head: MARKETING OF COLES SUPERMARKETS
Marketing of Coles Supermarkets
Name of the student
Name of the University
Author note

MARKETING OF COLES SUPERMARKETS1
Executive Summary
The primary purpose of this report is to elucidate on the market segments that are targeted by
Coles Supermarkets. This report elaborates on the digital marketing tools along with the
techniques that are used by the company. The report talks about the objectives for the usage
of the tools and the strengths and the weakness pertaining to the digital marketing strategy of
the company. The report recommends that Coles Supermarkets can optimize video on You
Tube channel that can work to the benefit of the company.

MARKETING OF COLES SUPERMARKETS2
Table of Contents
Introduction................................................................................................................................3
Market segments of Coles Supermarkets...................................................................................3
Digital marketing tools of Coles................................................................................................5
Strength and the weakness of the digital marketing strategy.....................................................7
Recommendations......................................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

MARKETING OF COLES SUPERMARKETS3
Introduction
Marketing refers to process that helps a company in reaching the end customers that
helps a company in making profits. It is pivotal to the building of a brand and it convinces the
people that the brand is superior to the other companies in the market. Marketing helps in
educating and engaging customer and it helps in satisfying the needs of the people. Marketing
deals with the process of the outward communication and it aids in the promotion of
corporate goals of company. Marketing makes use of a unified approach that can help a
business in achieving the goals. Coles is the supermarket retailer which is instrumental in
operating more than that of 800 supermarkets (Coles.com.au., 2020). Coles Supermarkets
makes the life easier for the Australians and it helps in delivering value and the service to the
people who shop with the retailer. This report elaborates on the market segments who are
targeted by the retailer and the positioning strategy of the company. This report elucidates on
digital marketing tools along with the techniques that are employed by the company and the
objective for the usage of the digital marketing tools. This report talks about the strengths
along with the weakness pertaining to the digital marketing strategies which have been
adopted by the company. This report states the recommendations that can improve the digital
marketing strategies of the company.
Market segments of Coles Supermarkets
The market segment which is targeted by Coles Supermarkets are the budget
conscious customers who have a set budget pertaining to their shopping. There are customers
who are faithful to the lesser priced brands and they would act as the target market segment
of the company (Kotler et al., 2018). There are customers in Australia who are from the
lower income or the middle income group households and they are drawn to the products that
are offered by Coles Supermarkets. The stores of the company offer the huge discounts and it