Marketing Plan of Korean BBQ and Korean street Restaurant

Running Head: Marketing Plan
Marketing Plan of Korean BBQ and Korean street Restaurant
Name of the Student:
Name of the University
Author’s Note

MARKETING PLAN1
Table of Contents
Marketing Plan Summary................................................................................................................2
The Business............................................................................................................................2
The Market...............................................................................................................................2
THE BUSINESS OVERVIEW.......................................................................................................2
SWOT Analysis.......................................................................................................................2
Product and Service.................................................................................................................3
Goal and Objective..................................................................................................................4
Location...................................................................................................................................4
Sales and Marketing................................................................................................................4
Promotion Technique (Utilize social media channels)............................................................5
Testing Menu...........................................................................................................................6
MARKET........................................................................................................................................7
Target Market..........................................................................................................................7
Competitors..............................................................................................................................7
Marketing Strategy (Participate in community events and give out food samples)................7
Offer discounts to new customers............................................................................................8
Join the local business association...........................................................................................8
Reference.......................................................................................................................................10

MARKETING PLAN2
Marketing Plan Summary
The Business
The marketing plan of Korean BBQ and Korean street Restaurant is based on the research
that is conducted on the restaurants which is catering to the cuisine of the authentic food. In the
course of business plan that will strategically plan about the location of the business, and the
menu that will be decide after receiving the feedback from the samples (Chen 2013). The
business will foster to serve foods that is based on the authentic Korean BBQ and the items that
can be sold in the Korean Street food. The name of the company will be set as Korean BBQ.
The Market
The market of the restaurants can increase the visibility to the public, who can cater to the
food stalls and restaurants (Zhang 2016). The motive of the market is not only attracting the
customers who are the regular consumer but also to set target more of customer. This will
eventually boost up the revenue of the retail outlet that will be set across the region. The
designed outlet that is strategically planned to be opened is based on the concept of Korean BBQ
that can be specialized on the regular meat and red meat.
THE BUSINESS OVERVIEW
SWOT Analysis
SWOT analysis cam be defined as the strength, weakness, opportunity and threat of
particular product or an item. In this case, it is a Korean Restaurant that is targeting to plan its
marketing strategies and develop marketing plan for the particular restaurant (Kuo et al, 2016).
The owner of the same will evaluate the position in a specific market that is the area of the

MARKETING PLAN3
Korean region. The competitors of the restaurants can see what others can do and the type of
food they will be serving.
STRENGTH- the strength of the restaurant lies in the hand of what can be done best to serve the
customers. The potential of the owner should be to set hygienic food, offering quality service,
catering to the décor of the place and establishing an atmosphere that will make the customers
build a memorable experience. On the other hand, the pricing structure needs to be set keeping in
mind the customers of the average income earners (Dang and Dhaugoda 2015).
WEAKNESS- the weakness of the atmosphere can be created by the staff because the entire
operational service is not depended on them. The delivery of the personal service is completely
depended on them. on the other hand, the weakness can be pointed if the employee is not
provided adequate training in a way of showing how the staff should treat he guest and receive
them and explaining the employee about the culinary personnel (Oh et al, 2016).
OPPORTUNITY- the opportunity that can be analyzed from the Korean is that to look after the
scope that will cater to more of revenue that will facilitate the market to expand. Offering the
customers to take away baked products can create an opportunity for the customers to visit the
restaurant again.
THREAT- the threat can be on the growing marketing competition. The closely located
restaurants can be posed as a threat to the market.
Product and Service
The product and service that can be offered by a new market in the field of BBQ Food
can be segregated to the products of chicken, beef and pork meat, sea food and a special offering
for the vegetarian people. The service on the other hand is planned to have two outlet retail chain