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Marketing Plan - Next Plc

   

Added on  2020-12-29

12 Pages2746 Words57 Views
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Marketing Plan - Next Plc_1
Table of ContentsINTRODUCTION...........................................................................................................................1First Section.....................................................................................................................................1Covered in PPT...........................................................................................................................1Second Section.................................................................................................................................1Part A: Marketing Mix................................................................................................................1Part B: Marketing Plan................................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONMarketing is considered as a aggregation of overall task that are performed throughcompany in order to expand, develop and deliver value for satisfying consumers requirementsinto marketplace (Gummesson, 2015). For this report the chosen company is Next Plc which is aleading British multinational retailer. Its headquarters is in Enderby, Leicestershire, UK. Thepurpose of this report is to explain marketing concepts with its current and future trends. Variousmarketing process as well as roles and responsibilities of marketing functions. Interrelations withother departments and value of marketing role. Apart from this marketing mix and plan are lsomentioned in this report. First SectionCovered in PPTSecond SectionPart A: Marketing MixMarketing mix is considered as a set of actions or tactics which a firm applied in order topromote their brands and goods or services into market area. It includes 7 P's such as products,price, place, promotion, people, process and physical evidence (Hastings. and Domegan, 2017).Thus, two companies marketing mix are mentioned below:1
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BasisNext PlcH&MProductsNEXT Plc mainly specialise inselling of shoes, clothing etc. formen, children and women. Allthese products are designed inhouse by expert teams and aresourced instantly from itssuppliers. Company design itsproducts in good quality but at areasonable price (Kucuk, 2017).It will help an organisation to gaincompetitive benefits easily andalso retain long term position inmarketplace. H&M deliver broad range of productsthat involves clothing and accessories intheir portfolio. Also, it introduce newproduct line after each continuous timeinterval through collaborating withseveral designers. It mainly target itsproduct to young age people. PriceIt is another essential element ofIt maintain medium pricing strategy fro2Illustration 1: Marketing mixSource: Marketing mix, 2018
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