The assignment content discusses the marketing proposal of Apple Inc., a renowned American multinational technology company. The main problem faced by the organization is the high prices of its products, which has resulted in a decline in sales and a market share of only 12%. In contrast, Samsung contributes 32% to the market with its competitive pricing strategy. To resolve this issue, Apple needs to conduct customer surveys to diagnose consumer preferences and price-paying capacity. The survey will provide direction for producing products at affordable prices, enhancing sales, and generating revenue. Additionally, Apple can gain a competitive advantage by offering products that cater to different income levels.
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