Roles and Responsibilities of Marketing Function in Nestle Company

MARKETING ESSENTIALS

TABLE OF CONTENT
• Introduction
• P1 key roles and responsibilities of marketing function
• M1 roles and responsibilities of marketing with respect to marketing environment
• P2 roles and responsibilities of marketing relate to the wider organizational context
• M2 analysis of the significance of interrelationship between marketing and other functional units
• D1 key elements of marketing function and their interrelationship with other functional units
• Conclusion
• References

INTRODUCTION
• Marketing is basically the action with the help of
which company can promote and sell its goods and
services in the both national and international market.
• This presentation will discuss the key roles and
responsibilities of the marketing functions and analyse
it in the context of marketing environment and Nestle
company.

P1 KEY ROLES AND RESPONSIBILITIES OF MARKETING
FUNCTION
Identifying the customer’s requirement:
• The marketing function is responsible for identifying the changing needs and preferences of the customers.
• Here, Nestle company's manager need to identify the current trends, culture, beliefs and buying behaviour of
the customers.
Anticipating customer’s requirement:
• They are also responsible for anticipating the requirement of the customers which basically provide them the
first move advantage.