Marketing Strategies assignment : Coca Cola

MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1 A........................................................................................................................................1
1.Process and strategies of marketing....................................................................................1
2.Role of marketing value for customers...............................................................................4
3.stakeholders engagement and also their effect on marketing activities of an organisation.6
TASK 1B.........................................................................................................................................7
Various Types of promotion as well as promotional strategy..............................................7
CONCLUSION................................................................................................................................9
REFERNCES.................................................................................................................................11

INTRODUCTION
Marketing deals with the study as well as management of exchange relationship .it is the
business process of creating relationship with the customers to satisfy their needs. It is one of the
primary component of the business management. Present report lay emphasis on the Coco cola
company which is leading brand of beverage all over the world ,established in May
8,1886(Lovelock . and Patterson, 2015).i report highlight the marketing process,main stages of
the marketing process such as mission statement ,objectives,strategy and situational analysis.
where strength and weakness of the company is mention .Report also highlights the internal and
external stakeholders of the company and their impact also. Also focuses on various Promotion
method such as integrated marketing communication and kinds of communication that coco cola
uses for their brand.
TASK 1 A
1.Process and strategies of marketing
Definition of marketing
Marketing is consider as an activities which are undertaken through a firm to assist
buying as well as selling of a product as well as services(Kotler. and et.al.,2017) .it includes
adverting of products, selling of products to consumers and other business people. it is a
discipline which includes all actions which are going in a company to seek the attention of the
customers and also maintain relationship with them.
Process of Marketing
Marketing process-it constitutes to analysing opportunities within market where
choosing of the target market ,also development within the marketing mix in addition to
management of marketing efforts. mention below 4 marketing process(Kotler .and et.al 2018).

The marketing process steps include such as Examine the opportunities in the market,selection of
the target market ,development of marketing mix ,management of marketing efforts.
(Source - The Definitive Guide to Strategic Marketing Planning ,2019)
Examine the opportunities market - first step is to evaluate of the marketing process.
in order to find the opportunities that would be beneficial for long term success of the company
so that its performance would be effectively improved(Kerin. and Hartley,2015). selection of
the target market - it is most crucial step in which the target of customers are chosen. it
conduct careful analysis in order to pick final customers. as coco cola company cannot satisfy
the desires and wants of the company thus it can divide the whole market in various segments
and choose the segmented which are fitted to meet its strength and opportunities. such as
Illustration 1: Marketing Strategies