Comparison of Marketing Mix: Cadbury vs Nestle

Marketing Essentials

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Marketing function and its roles and responsibilities........................................................3
P2 Responsibilities and roles of marketing function with other functional unit of an
organisation............................................................................................................................6
TASK 2............................................................................................................................................8
P3 Comparison between different ways of organisation to implement marketing mix.........8
TASK 3..........................................................................................................................................11
P4 Formulation of marketing plan........................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
The term marketing is formulated with various aspects that undertake set of activities,
process and operations that are used for satisfying needs and wants of customers. Almost all
Business organisation utilise the term marketing for promoting and advertising organisation
products with implement of right marketing channel. The main motive of marketing is to
approach large number of individuals and influence them for purchase of organisational product
or service. This report is composed from point view of Cadbury which manage and control their
operational and functional activity from UK (Alford and Page, 2015). In the present scenario,
Cadbury is a multi-national confectionery organisation and its headquarters is situated in
London, England. Moreover, this report highlights on role and responsibilities of the marketing
function and its relations with organisational context. Comparison between marketing mix of two
organisation will also be included in this report. In the last, evaluation of marketing plan is
focused in the upcoming report.
TASK 1
P1 Marketing function and its roles and responsibilities
Marketing function is defined as a role that helps organisation for identifying and source
potential products that make a success in the market through promoting organisation products in
the organisation. In context of Cadbury, marketing is an important function part for management
because it helps organisation to sustain for longer period in competitive market. Along with this
the term marketing evolves effective philosophy which helps to understand consumer needs and
wants so it is for organisation to formulae right decisions in order to gain competitive edge in
international market. Some concept that support marketing activities are mention as below:
 Production concept- With the analyses of production concept, organisation develop
products in bulk to that fulfil demand of large customers (Barrales‐Molina and et. al.,
2014). From the perspective of Cadbury production concept is used by organisation in
marketing to control cost of all products that attracts more number of customers.