Menu Planning and Product Development

MENU PLANNING AND PRODUCT
DEVELOPMENT
Task B

TABLE OF CONTENT
 Introduction
 Justification of menu design
 Justification for development of food service environment
 Justification for choice of new food concept
 Recommendations on launch of new food concept
 Review of own performance
 Conclusion
 References

INTRODUCTION
 Planning and managing menu and its elements within any food service providers is the
primary action that need to be considered.
 It includes consideration of number of factors related to suppliers, staff and other related
elements.
 The presentation will present given tasks in the context of Little Italy, a restaurant in UK
established in year 1995 famous for its Italian cuisine.
 This description will focus on a new food concept that is American- Italian” introducing by
selected restaurant.
 The content of presentation will describe stages of menu product development planning.
 Along with it will some justifications related to menu design, selection of new food concept
and development of food service environment.

JUSTIFICATION OF MENU DESIGN
 The menu design that has been selected by Little Italy is based on American- Italian
theme.
 This theme will match with the introduced food concept and attract the customers.
 This menu design will have positive impact on the customers as it will attract them in
various ways and delivering the hotel strategic advantages.
 The graphics and illustrations that has been used by restaurants in its menu design are
connected with that of American- Italian-themed food.