Menu Planning and Product Development

This presentation discusses menu planning, recipe development, food service environment, customer requirements, and launching a new food concept. It provides insights on improving menu design and making recommendations for a successful launch.

Menu Planning and Product
Development

Cover Content
• Introduction
• Justify a menu design to reflect the menu compilation and
recipe development
• Justify the development of the food service environment
• Findings of research into customer requirements
• Justify your choice of new food concept.
• Make recommendations on launch
• Review your own performance
• Conclusion

Introduction
Menu planning is the process of planning a proper meal or
recipe based on the nutritional values, accessibility and food
habits of consumers. In present era, restaurants are
continuously trying to improve their food which is provided
to the consumers.

Justify a menu design to reflect the menu
compilation and recipe development
While designing the menu, several factors such as language,
style, attractive pictures, font size, theme of the restaurant
etc, must be considered by the restaurant for attracting the
customers.

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Prezzo staff also needs to do some modifications in their
menu compilation and recipe development which are
discussed below:
•Language: It plays a very major role in the development of
recipe as the customers of Prezzo are from different cultural
backgrounds.
•Design Styles: The menu of the Prezzo must be simple and
unique in design or style so that customers can order the
right food they desires.

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Colour: Colour also plays a major role in recipe
development as using the right and light colours in the
recipe development based on the theme will help the
restaurant in grabbing more customers.
Attractive Pictures: The restaurant can use attractive and
delicious pictures of food which is prepared by the chef.
White Space: The menu of Prezzo should be prepared in a
structured way so that confusion will not arise among the
consumers.

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The Prezzo hotel is thinking to launch a new fusion food
which is Mexican spaghetti and chicken meatballs.
Ingredients: 500 g chicken, 1/4 small white onion, 1/2 cup
panko breadcrumbs, 1/3 cup grated parmesan, 1 large
garlic clove, minced, 1/4 cup finely chopped parsley, 1
egg, 1/4 tsp salt and spaghetti sauce.

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Starters

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Pastae Risotti

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Desserts

Justify the development of the food service
environment
Ambience refers to the environment or atmosphere of a place.
The ambience of Prezzo is very lit i.e. proper lighting and
fragrance along with the soft music is used for a pleasant
experience of the customers. These ambience factors plays a
essential role in maintaining the quality of services of
provided by the restaurant.

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• Theme relationships: It is the ways through which
fusion of food or concept sis used together for ensuring
the satisfaction of consumers.
• Meal experience: When any customer visit the Prezzo
restaurant, then they are provide with a booklet to
provide their feedback regarding the food and services of
the restaurant.

Show the findings of your research into
customer requirements
The management of the Prezzo restaurant needs to analyse
the requirements and needs of their consumers before
introducing their new food concept. The restaurant can
conduct a survey for determining the demands and needs of
customers for introducing new food or dishes. The
customers prefers healthy food, mixed food or fusion food
along with the soft or hard drinks.

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The traditional way of making food more delicious is to
combine two or more dishes for making a new dish. Also
the customers prefer healthy food which includes vegetables
and low amount of oil in food. The requirement and needs
of consumers for fusion dishes is more than any other food.
So the Prezzo can choose fusion concept for introducing
their new dish.

Justify your choice of new food concept
After analysing the demands and needs of their customers,
Prezzo restaurant has chosen the concept of fusion for
launching their new dish. The dish is named as Italian
spaghetti and chicken meatballs. This dish is formed by
combining the dishes of chicken meatballs and spaghetti of
Italy.

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The dish is developed by keeping in mind of the needs of
consumers so this dish will improve the sales and profit of
the restaurant. The Prezzo should market the product to the
consumers for attracting them towards the dish. This
advertisement or marketing can be done with the help of
social media such as Facebook, Instagram, Twitter etc.
where the management can post the images of the food.

Make recommendations on launch
For launching their new food concept of fusion, it has been
recommended to the Prezzo that they needs to develop
backup plans which can act as substitute product in needy
times. This backup plan can support the restaurant when the
sales goes down.

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The restaurant can use these strategies for the future
development and growth of the firm in the food industry of
UK. Through these recommendations, Prezzo restaurant can
enhance their customer base as well as the firm can also
maintain healthy relations with the consumers.

Review your own performance in relation
to developing and implementing
When talking about my performance during the
development of new fusion dish, I can say that my
performance overall above average. I think that the Italian
Spaghetti and chicken meatballs is very famous among the
consumers in UK. In this dish, the oven is heated at 180 C.
Then the meatballs, finely chopped onions, crushed tomato
are mixed together with the spaghetti sauce.

Conclusion
Based on the above discussed presentation, it has been
concluded that the restaurant needs to consider several
factor such as language, terminology, design, colour,
theme,etc. While designing a menu. Also before introducing
new product, restaurant needs to determine the needs and
demand of consumers for providing the products
accordingly.

References
An, J., Jung, S.M., Chan, K. and Tam, C.F., 2014.
Development of a 28-day Kimchi Cyclic menu for Health.
Journal of culinary science & technology. 12(1). pp.43-66.
Bhagwati, J. and Eckhaus, R., 2012. Development and
Planning: Essays in Honour of Paul Rosenstein-Rodan.
Routledge.

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