Menu Planning and Product Development

Manu Planning and Product
Development
Task 3 and Task 4

Cover Content
 Introduction
 Justification of menu design
 Customer Requirements For A New Food Concept
 Choice Of New Food Concept
 The Recommendation On Launch Of New Product Concept
 Review own performance
 Conclusion
 References

Introduction
• Menu planning and product development is the major part of food and beverage
industries. Attractive menus in the hotels and restaurants attracts a large number
of customers.
• Menu should be prepared according to taste and preference of customers.

Justification of menu design
• In order to properly design their menu some factors should be considered by the
respective restaurant which are as follows-
• Language- Language used in the menu cards should be simple which could be easily
understood by all the customers, moreover Prezzo restaurant should not uses ant short
forms so as to create confusion for the customers.