Microeconomics Analysis of Coke and Pepsi

Microeconomis Analysis
Nagpal, Sahil (US - Hyderabad)
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Answer 1
The two leading companies that have been chosen by us for this assignment are Coke and Pepsi. They
don’t require introduction being the giants of the Food & beverage Industry. Let us study a little about
them-
Pepsi
Pepsi was established in 1965 by Donald Kendall and Herman Lay. It is one of world’s most respected
companies having products that are sold in over 200 countries. Some of its popular brands include:
Pepsi, Lays, Quaker Oats, Lipton, Mirinda, Mountain Dew, Gatorade etc. The company is headquartered
in New York employing 274,000 people around the world. They aim to provide consumer choices and
designed to bring smile to anyone’s face anywhere, anytime. (pepsico.com, 2019).
Coco-Cola
Coco-Cola is an American Company and a retailer, manufacturer and marketer of the nonalcoholic
beverage concentrates and syrups. It was founded by scientist John Pemberton. The Company is
headquartered in Atlanta of Georgia. They are best known for Coke as their flagship brand with certain
other famous brands being Georgia Coffee, Fanta, Minute Maid, Sprite, Smart Water and Costa Coffee.
The company has greater than 2800 products all over the world in over 200 countries making it world’s
largest manufacturer and distributor of beverage (coca-colacompany.com, 2019).
Talking about the market share Coke’s share of market has risen to 17.8% from 17.3%, while that for
Pepsi dropped to 8.4% from 10.3% (Wiener-Bronner, 2019).
Pepsi is a large company than Coke although the market cap of coke is far greater than that of Pepsi
(Mourdoukoutas, 2019).