Business Model Innovation & Management

This assignment delves into the intricate aspects of defining, measuring, and managing business reference value. It explores cloud computing's business perspective, creating successful business strategies, marketing tourism destinations, developing cloud business models, managing organizational change during business process redesign, and balancing social-business tensions in social enterprise. The study also includes insights on managing business ethics and perpetuating family businesses.

MNG SUCCESFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
P1 Devise project aims and objectives of Elm Tree Hotel..........................................................4
P2 Plan of project management for Elm Tree Hotel....................................................................5
P3 Work Break down Structure and A Gantt chart......................................................................7
TASK 2............................................................................................................................................9
P4 Small scale research with help of different measures.............................................................9
TASK 3..........................................................................................................................................11
P 5 Analysis of research and data with the use of appropriate techniques ...............................11
P6 Recommendations for the purpose of formulation of CSR activities...................................15
TASK 4..........................................................................................................................................16
P7 Reflective report ..................................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................18
.........................................................................................................................................................1

INTRODUCTION
In today’s modern world era, it is necessary for the business organisations to recognise
their corporate social responsibilities, in order to serve society with various benefits and
advantages. In this light, it can be assessed that there are several responsibilities and obligations
which are associated with rendering some additional activities and services to people of society.
Since, there are several issues and complications which arise in society, hence, effective
implementation of CSR activities will lead to improved society (Achtenhagen, Melin and Naldi,
2013). So, in this context, this report will be discussing about aims and objectives of The Elm
Tree hotel which is desirous of conducting activities of CSR in premises of their organisation.
Moreover, in this present report, detailed project management plan will be demonstrated in
regard to implementation of CSR programmes. Also, small scale research will be done by
framing questionnaire of a particular sample size. In the end, this report will be discussing about
recommendations in respect of effective application of CSR in Elm Tree Hotel (Brown, 2013).
TASK 1
P1 Devise project aims and objectives of Elm Tree Hotel
In this current modern era, it is considered significant to evolve and formulate accurate
and effective corporate social responsibilities so that they can develop and create an good image
in external market place. So, in this light, it has been assessed the CSR is one of the important
way, which helps in society development as well as it is an effective technique of promotion. In
the context of Elm Tree Hotel which is an organisation engaged in hospitality services. It is
situated in a 24 N Parade, Llandudno LL30 2LP, UK (The Elm Tree Hotel Llandudno, 2017).
Elm Tree Hotel renders proper amenities to its respective customers. The management of Elm
Tree Hotel is desirous of implementation of CSR activities in its premises so, it can serve better
for its society (Dahan and et. al., 2010). Through CSR activities, it will become easy for it to
serve for betterment of society as well as perform activities for social welfare and benefits. In
this light, management of cited hotel realises the need of project management plan for
implementation and formulation of CSR activities in premises of their organisation. For this, it is
important to frame aims and objectives on the basis of which, further proceedings can be
initiated.

Topic: Formulating activities of Corporate Social Responsibilities in an arena of
organisation to attain sustainable objectives.
Background of project:
Objectives set in accordance with a view point to, minimise all issues and
problems of society which are faced by most of the countries across the world. In this light, it has
been evaluated that through efficient and impressive CSR activities, Elm Tree Hotel can
maximise its services to attain social welfare and benefits. It will lead them to achieve
profitability and proficiency as well (Eckerson, 2010). On the other hand, the cited hotel is well
recognised for its services, so, it is feasible for them to attract its customers through their new
plan. Beside this, it has been considered as an important task for the company to make them
famous in spite of its rivals. In simple words, it can be argued that an organisation is required to
perform their tasks in a better way, for rendering benefits to society, as well as attainment of
profitability. Also, if company realise its responsibility in corporate and social terms, it will be
able to render proper and adequate services of hotel as well as will result in maximum customer
satisfaction. . Accommodation and food and other amenities So, in this regard, aims and
objectives can be elaborated as:
Aim: To apply activities of CSR in business premises in order to accomplish sustainable
objectives: A case study of Elm Tree Hotel UK.
Objectives: The main objectives framed by managers and leaders of Elm Tree Hotel are
elaborated as:
 To determine significance of CSR activities in perspective to attain justifiable objectives.
 In order to conduct an assessment of the relation of CSR activities in regard to Elm Tree
Hotel for attainment of competitive advantage over its rivalry companies or its close
competitors.
 To assess an impact of CSR in context of Elm Tree Hotel. To estimate various methods and techniques by which Elm Tree Hotel can accomplish
and receive competitive advantage.
Research questions:
 In what manner CSR activities are important for a business organisation to attain
sustainable objectives?
 What is a connection in between objectives of Elm Tree Hotel and CSR activities?

 In what way CSR activities effect Elm Tree Hotel?
 Elaborate different methods and techniques that can be embraced by Elm Tree Hotel for
achieving competitive advantage with the help of CSR activities?
P2 Plan of project management for Elm Tree Hotel
A project administration plan is a concept, which is prepared with a main objective of
effective implementation of strategies and objectives of business (Hacklin, Klang and Baschera,
2013). In this regard, it can be evaluated that a project supervision plan has been prepared by
administration of Elm Tree Hotel in order to make sure that all strategies and planning process
can be done in a positive and sustainable manner. It is a notable fact that through an effective
application project management plan and policies, CSR can be made more effectively applied in
context of an organisation.
In other words, a project management strategy is considered as plan which comprises of a
written document in which the company has depicted its information in regard to cost, time,
scope and quality as well. Also, it has been analysed that the foremost objective of Elm Tree
Hotel is to implement CSR activities in their business establishment. In addition to this, leaders
and managers of cited company are of opinion that CSR activities are very valuable for success
of their company (Jansen, Cusumano and Brinkkemper, 2013). A detailed project management
plan is consisting of following elements, which can be demonstrated as; Costs: Cost is a term which implies a particular price for each and every operation of a
company. In the context of Elm Tree Hotel, it has been laid down that there is a great
significance of the company to minimise its costs of production and services, so that
customers can be attracted and retained. Scope: It is a wide spectrum, which means that company has formulated distinctive area
of scope, within which cited organisation is permitted to work. In other words, it implies
that while working upon a project of CSR activities, managers have defined an area of
scope in which it will work and also enhance its more to achieve desired results (Keller,
Parameswaran and Jacob, 2011). Time: While implementation of project management plan relating to application of CSR
activities, it is necessary to include a proper time framework, within which all tasks and
events should be completed. Each activity or task should be provided with its proper time
so that desired outcomes can be achieved.

 Quality: In order to successfully deliver its services to customers, it is important to render
goods and services in a better quality. In addition to this, it can also be held that one of
the most important factor by which customers can be retained is providing them goods of
effective quality (Kindström, 2010). In addition to this, through effective implementation
of CSR activities, management of cited organisation can render its hospitality services in
a better manner.
 Resources: In perspective of successful implementation of CSR project management
plan, as well as rendering benefits to society and its people, it is important to cover each
and every resource so that better quality of services can be supplied. On the other hand,
the cited organisation also aim to protect and safe-guard all natural, exhaustible resources
in lieu of sustainable development (Kumar, Petersen and Leone, 2013).
Project management plan for Elm Tree Hotel can be elaborated as

P3 Work Break down Structure and A Gantt chart
Work break down structure is a mechanism which involves distribution of all tasks and
works, that need to be performed by employees. Due to this, it becomes feasible for a project
management team or department of a particular company to manage the work (Marston and et.
al., 2011). With the help of work break down structure, the management team of Elm Tree Hotel
is able to determine each and every detail of tasks which can help them in attainment of desired
outputs. Fundamentally, this structure lays down an outline of a structure, which bifurcates
further tasks in a project. In addition to this, it can also be noted that there are major deliverables
which can be further distributed into sub parts Afterwards, it is then assigned to that person, who
is going to perform its specified function or task. In context of Elm Tree hotel, it is considered
significant activity, which enables dissemination of responsibilities as well as allotment of proper
time framework for completion of work. (Mathur, Mathur and Kenyon, 2012).
Moreover, cited structure also helps an organisation to allocate budgets in each and every
activity of the company so that proper pricesheet can be prepared. In addition to this, it will also
lead to move a step further in aspect of CSR, as planned and effective management of costs of
services will in turn render satisfaction to its respective visitors and customers. Furthermore, it
also assists in competent assessment of risks, which are associated with CSR implementation
project.

Figure 1Work Breakdown Structure
While, on the other hand, Gantt hart is a concept which can be assessed as a type of bar
chart, which was depicted by Henry Gantt. It is used to present a good illustration of a particular
project schedule. It is a tool which represents start and finish dates of a project with its terminal
and summary components . In this light, it can be assessed that modern Gantt Chart is helpful in
establishing relationship among different activities related with a particular project. In addition to
this, Gantt Chart can also be used to demonstrate current plan status with the help of utilisation
of percent complete shadings. Along with this, a vertical “TODAY” line is also shown here.

Figure 2 Gantt Chart
TASK 2
P4 Small scale research with help of different measures
In order to analyse the different aspects and contexts of CSR activitiesfor accomplishing
sustainable objectives, it is very important to conduct a research. In this light, it can be said that
there are two methods, from which research can be conducted. These methods can be
characterised as qualitative and quantitative methods. These both methods and techniques are
important for collection of data (Ojala and Tyrvainen, 2011).
In the case of qualitative method, various books, journals, which would assist a
researcher in effective conduction of research as well as attainment of objectives in a sustainable
manner. Along with this, it would also help management of an organisation to adopt CSR
policies and regulations. Apart from this, government also publishes some articles related to
corporate social responsibility. These kinds of books and journals are also important for an
organisation for the purpose of incorporation of new policies in relation with CSR activities. In
addition to this, qualitative data is needed to clear concepts and issues which are present in
different books and journals (Shattock, 2010).
While, apart from this, there is another method which is known as quantitative method.
This method is considered as an important tool as it assists a business institution to accomplish
its objectives. In addition to this, it can be said that competitive advantage can also be achieved.
In the method of Quantitative methods, there are various techniques which can be characterized

as questionnaires, surveys etc. These methods are important for the effective implementation of
CSR and attainment of competitive advantage in prevailing market area.
In the context of Elm Tree Hotel, the management has taken into account, Quantitative
method in which questionnaire is prepared. In addition to this, it can be said that cited
organisation has utilised this method because of the fact that CSR activity is performed only for
the purpose of the societal people (Sikdar and Payyazhi, 2014). Therefore, questionnaire is the
best method by which reviews of societal people can be taken into account. So, considering this,
primary data will be gathered through utilisation of questionnaires. It is just because it will
render relevant and accurate information and data which can lead Elm Tree Hotel to conclude an
actual impact on sustainable goals.
Major difference in between qualitative and quantitative data are as:
Qualitative Quantitative
 It is concerned with proper
understanding of behaviour of human
from the view point of informant.
 In this method, data and information is
collected with the help of observation
of several participants and interviews as
well.
 Analysis of data is performed with the
help of themes.
 On the other hand, it can be said that
this cited method is related with
invention of facts in relation of social
aspects.
 In this, collection and gathering of data
is facilitated with the help of
measurement of things.
 Assessment of data and information can
be done with the help of numerical
comparisons.
QUESTIONNAIRE
Name:
Age:
Gender:
11 Are CSR activities implemented in Elm Tree Hotel?
Yes.
No.11 Do sustainable objectives can be attained with the help of CST activities?
Yes.

No.11 Does CSR activities can help in attainment of competitive advantage?
Yes.
No.
Can’t say11 What would be the profits of effective planning of CSR activities in Elm Tree Hotel?
Increase of goodwill
Effective customer base
Creation of reputation in market.11 Recommend the tactics, adoption of which will result in carrying out CSR activities in an
effective manner.
TASK 3
P 5 Analysis of research and data with the use of appropriate techniques
There are various aspects which are related with analysis or interpretation of data.
Different points can be summarised as; Research Design: It is a term on which whole research is dependent. It is carried out with
an intention to determine the impact. Three types of research designs are available, which
can be summarised as exploratory, descriptive and experimental. In accordance with the
different provisions, descriptive form of investigation design will be considered Suitable
and significant. Research philosophy: While conducting this research, Interpretivism philosophy will be
used. It will lead a researcher in effective evaluation of data, which further deliver desired
out comes. Also, it can be analysed that Positivism approach cannot be used in this study
as is not appropriate in nature (Smith, Binns and Tushman, 2010). Collection of Data: For the purpose of collection and gathering of data, two basic
methods are framed. These approaches and techniques can be named as primary and
secondary. Questionnaires will be prepared in regard to gain adequate as well as
appropriate information from different respondents of a sample size (Viaene and Van den
Bunder, 2011). While on the other hand, Secondary method is an approach which

comprises of secondary data, books and newsletter etc. In his method, journals, books
and other mediums are referred for a purpose of conducting a particular research. Data Analysis: Thematic analysis assist in effective analysis of data and information.
Likewise, this, different themes are prepared in order to carry research in an effective
manner. The themes will be prepared in order to give positive effect during the course of
research.
 Limitations: It can be said that there are several limitations which came across during
time period of conducting the research. Time is the factor which can be considered as the
biggest and major limitation. The main reason of time limitation is that topic of study is
vast for attainment of response of respondents (Smith, Gonin and Besharov, 2013).
Data Analysis:
Theme 1: Implementation of CSR activities in Elm Tree Hotel
Are CSR activities implemented in Elm Tree
Hotel
Frequency
Yes 8
No 12
Total 20
From the above mentioned graph, it can be interpreted that Elm Tree hotel does not
implement any activities related to CSR in their premises. This can be considred as a

disadvantage for hotel as the customers does not form good image in their mind in aspect to this.
So, in thiscontext , it can be said that there is a great significance for the company to plan and
fomulate CSR in their organisation.
Theme 2: CSR activities for accomplishment of aims and objectives
Do sustainable objectives can be attained with
the help of CST activities
Frequency
Yes 14
No 6
Total 20
From the above-mentioned graph, it can be interpreted that there are 14 people who form
an opinion that CSR activities are able to attain all sustainable goal and objectives and also
ensures maximum customer satisfaction. On the other hand, there are 6 people who does not
form this opinion.
Theme 3: Implementation of CSR activities will result in completing competitive advantage
over its rivals.
Does CSR activities can help in attainment of
competitive advantage
Frequency
Yes 15

No 4
Can’t say 1
Total 20
From the above mentioned graph, it can be comprehended that there are 15 people who
form an opinion that CR activities will result in overall development of Elm Tree Hotel as well
as it will lead them to attain competitive advantage over its competitors. While, in the other
hand, it can be argued that there are 4 people who think that it will not achieve competitive
advantage.
Theme 4: Profits of planning of CSR in Elm Tree Hotel
What would be the profits of effective planning
of CSR activities in Elm Tree Hotel
Frequency
Increase of goodwill 5
Effective customer base 10
Creation of reputation in market. 5
Total 20

From the above mentioned graph, it can be conclude that there effective implementation
of CSR activities will results in increased customer base for cited organization. On the other
hand, there are some people , who forms an opinion that it will foster goodwill as well as
reputation will be increased against its competitors.
P6 Recommendations for the purpose of formulation of CSR activities
From his report, it can be concluded that that CSR activities are considered as an
important technique for an organisation. CSR is an activity which is associated with a continuing
promise in an organisation to act in a gracious manner and render economic expansion with a
purpose of improvement in the quality of life of the employees and their families as well (Sosna,
Trevinyo-Rodríguezand Velamuri, 2010). There is a great need and necessity of implementation
of CSR activities in an organisation, because it helps a companyto contribute in effective
development of community along with enhancement and encouragement of diversity in work
place of a company. In the context of Elm Tree Hotel, it is essential to adopt accurate and
adequate method as it will help in attainment of competitive advantage over its competitors.
Hence, there are distinctive methods which can be taken into account:
 It is a notable act that one of the most important and common method or tactic is
concerned with donation of charitable trust. In addition to this, there are several trusts
foundations which require adequate finance so business corporation should donate the
amount for the welfare and benefit for charitable trusts (Trevino and Nelson, 2010). It is
considered as the easiest and important method for Elm Tree Hotel, as it is not needed to

plan or organize those aspects and things. This activity can be proved as helpful at initial
stage in context of an organisation.
 While, on the other aspect, it can be said that for the percept of the safety and protection
of the environment, Elm Tree hotel can efficiently and effectively incorporate regulations
and norms in their premises for an objective of environment (Ward, 2016). Also, this
initiative will also render benefits to the hotel, its employees as well as customers. In
addition to this, they will be highly impressed with the services rendered by an
organisation which will also lead them to retain them.
TASK 4
P7 Reflective report
From the above-mentioned report, I can comprehend that activities related to Corporate Social
Responsibilities are very advantageous for a society as well as it can be considered as a helpful
for a business corporation which has been recently instituted in the industry. In addition to this,
the CSR activities and tasks not only helps in attainment of sustainable objectives but also it
helps in hike of the base of customer. Moreover, in this light, there are some theoretical concepts
and aspects of knowledge in regard to CSR activity by which I came to know that there are
different ways through which data can be gathered and collected.
In addition to this, there are various books and journal, so, there is a need to research in
an effective manner so that proper and adequate information can be obtained. Furthermore, it can
also be argued that the time that has been allotted to me for conduction of research was less.
However, i was able to accomplish the given work on time. Moreover, I was able to learn more
about Data analysis and also learn the use of graph and thematic analysis. In addition to this, I
was also able to learn complete the task. So, for me this activity was the most important factor
for overall development, which helped me in effectively attainment of my objectives and goals,
within the given time frame.
CONCLUSION
It is concluded from the above report that activities related to Corporate Social
Responsibility is necessary for Elm Tree Hotel to retain in market area of their industry. It will
not only assists cited organization in case of enhancing consumers but it will also helpful in
providing some benefits to the society or people of local community. In this report reasons for

carrying out CSR activities has been studied. . These activities of every organisation are different
from each other. To maintain an environmental safety, this Elm Tree Hotel conduct a safety
programme to aware people about many safety standards and their benefits.

REFERENCES
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Ward, J., 2016. Perpetuating the family business: 50 lessons learned from long lasting,
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Online
The Elm Tree Hotel Llandudno, 2017. [Online]. Available through: <
http://www.elmtreehotel.co.uk/>. [Accessed on 19th August, 2017].

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