Ocado Business Model UK: Assignment
12 Pages2539 Words642 Views
Added on 2019-09-16
Ocado Business Model UK: Assignment
Added on 2019-09-16
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Ocado
Table of ContentsIntroduction......................................................................................................................................2Objective..........................................................................................................................................2Ocado Business Model....................................................................................................................3Hybrid Model...................................................................................................................................3Problems Ocado may face due to change its current business Model.............................................3Soft System Methodology to solve existing problem......................................................................4Business Operations Model.............................................................................................................4Comparison of Soft System Models and Selection of Best model to solve above-mentioned problem............................................................................................................................................5Objective (Parcel Conundrum)........................................................................................................5Issues................................................................................................................................................5Solutions..........................................................................................................................................6Analysis of customer’s Digital Experience.....................................................................................6Innovative Ways of serving customers............................................................................................7Target Market Sector with Hybrid Model.......................................................................................7Conclusion.......................................................................................................................................8References........................................................................................................................................92
IntroductionOcado is considered as the famous UK based dedicated online grocery retailer. It has more than 580,000 active customers shopping on a daily basis. Its main objective is to provide the best shopping experience to their customers and deliver huge satisfaction to them. In this paper, we will study the Ocado, and it's changing business models to provide huge satisfaction to its customers. Apart from this objective and business model adopts by the Ocado also studied under the light of certain concepts and theories propounded by the different authors. Ocado offered such facilities which never offered by its competitors. Some of among them are flexible, cost-efficient, faster, and lower-risk solutions. Such offerings of the company make it popular than its competitors like Morrison. There are a large number of components which make Ocado a successful business organization and help it in an efficient operation management. These elements are; flexible agreement terms with ongoing fees, low cost of entry, operational cost benefits, or modular and scalable features. The combination of all these elements enforces it to deliver the best shopping experience to its customers and gain a competitive advantage in existing market. ObjectiveThe main operations specific objective of the Ocado Company is to align the interests of its different customers, investors, and other stakeholders to deliver long-term shareholder value to them. The main motive behind this objective is to drive growth by maximize efficiency and utilize proprietary knowledge in right direction. Apart of all this, another objective of the Ocado is to provide the quality worth and the cost-effective products and services to their customers. 3
The main motive behind this objective of the Ocado is to earn sufficient profit and win the confidence of the individuals. Moreover, customer satisfaction is its big criteria. For the fulfillment of this objective, it comes up with smart solutions and efficient strategies. These solutions help it to serve the demands of customers by satisfying them in greatest manner. The combination of all these objectives helps it to satisfy the requirements of the customers at reasonable market price. This ultimately enhances its image in the eyes of customers.Ocado Business ModelBefore adopting the Hybrid model, it follows the operating and virtuous cycle model to manage its day to day operations and online platform. The main motive of the organization behind adopting this model is to create a virtuous cycle of innovation, investment, efficiency, and growth (Bocken, 2014). Operating and Virtuous cycle model helps it in deliver a best-in-class service in the most operationally efficient way to drive long-term profitability and growth. But due to the inefficiency and drawbacks of these business models, Ocado was not able to use them further in its life cycle. Due to this, it decided to adopt Hybrid Business Model. In such situation,instead of going with the Hybrid model, it needs to follow the soft system methodology follows by its strong competitor Morrison. Morrison strategies and the business models are so efficient that it can compete with the strong competition in an easy manner. Apart of this, Morrison business structure is so flexible it can make changes anywhere and anytime as per the customer's requirements. 4
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