Organizational Culture Transformation: A Case Study of Hilton Worldwide

ORGANIZATIONAL CULTURE – CASE STUDY HILTON WORLDWIDE
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Introduction
The globalized organization needs to adopt an organizational culture that is well suited to
regional cultures (King and Lawley, 2013, pp 195-231). Organizations having ethnocentric
approach often fail to grow and maintain profitability. The hospitality industry is rapidly
expanding with the increasing number of hotels rooms. There is an increase in employees across
the hospitality industry, with employee retention posing the primary challenge. For a large
company employee attraction and retention is crucial to maintaining stable profitability and
growth. Organization culture can ensure the assumption of beliefs, values and interactive ways
for the psychological and social environment (Meyer). The current case company is Hilton
Hotels and way in which it has transformed its organizational culture to match the needs of its
expansion.
Hilton Hotels was established by Conrad Hilton in Texas in 1919 with the Company
headquarters been located at Beverly Hills, California (Hilton International). The Company’s
core strengths have been quality, integrity, strength, and value. The core strengths have enabled
the Company to maintain its 3897 hotels, comprising of 642,000 rooms across 76 countries and
territories. The Company employs 135,000 individuals across the world. The scope of this
current discussion focuses on examining the way in which the Hilton brands maintains its
corporate culture across a variety of services and lodging provided (Hampden-Turner, 2012).
Analysis of Organization Culture across Inter culture
The organization's corporate culture was developed by Hilton himself and it remains consistent
across several cultures, consisting off consistent customer delight, serving the community,
providing innovative products and services, expansion of the family brand, providing healthy and
safer environment to team members and customers, creating a proud culture, and strengthening
the loyalty of the company's constituents. The brand had been expanding and is either company
owned and managed or franchised. The brand has expanded to include Hilton Hotels,
Homewood Suites, Embassy Suites and Hotels, Hampton Inn and Suites, Conrad hotels,
Doubletree and so on. Hilton International had been expanding and growing rapidly with a
strong revenue margin and adjusted EBITDA growth of 13%. Initially, when the brand was
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