A Review of the LITERATURE REVIEW 6 2.1 Introduction and Research Project TITLE 3
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Added on 2020-10-22
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1 Research Project TITLE 3 1.1 Over view of the Research 3 1.2 Background of the Research 3 1.3 Significance of the Research 4 1.4 Aim of Research 5 1.6 Research Question 5 1.4 Timescale and Graph6 CHAPTER 2 : LITERATURE REVIEW 6 2.1 Introduction 6 CHAPTER 3: RESEARCH METHODOLOGY10 3.1 Type of Investigation 10 3.2 Research Design 11 3.3 Research Philosophy11 3.4 Research approach 11 3.5 Data sampling11 3.6 Data Analysis12 3.7 Ethical Consideration 12 CHAPTER 4: DATA ANALYSIS
A Review of the LITERATURE REVIEW 6 2.1 Introduction and Research Project TITLE 3
Added on 2020-10-22
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Research Project
Table of ContentsTITLE..............................................................................................................................................31.1 Over view of the Research...............................................................................................31.2 Background of the Research.............................................................................................31.3 Significance of the Research............................................................................................41.4 Aim of Research...............................................................................................................51.6 Research Question............................................................................................................51.7 Timescale and Graph........................................................................................................6CHAPTER 2 : LITERATURE REVIEW .......................................................................................62.1 Introduction......................................................................................................................6CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................103.1 Type of Investigation......................................................................................................103.2 Research Design.............................................................................................................113.3 Research Philosophy......................................................................................................113.4 Research approach..........................................................................................................113.5 Data sampling.................................................................................................................113.6 Data Analysis..................................................................................................................123.7 Ethical Consideration.....................................................................................................12CHAPTER 4: DATA ANALYSIS ...............................................................................................12CHAPTER 5: RECOMMENDATIONS & CONCLUSION.........................................................225.1 Recommendations .........................................................................................................225.2 Conclusion......................................................................................................................235.3 Findings..........................................................................................................................24REFERENCES..............................................................................................................................25
TITLE''To analyse the effectiveness of digitalisation and its impact upon business operations orsales. A case study on Roli.”CHAPTER 1: INTRODUCTION 1.1 Over view of the ResearchSMEs drives the economy of United Kingdom which reframe their standard of living andtheir business activities in more significant manner. Implication of digital technologies inbusiness segments has not only assisted the large companies but also helped the small businessorganisation to grow and evolve in the competitive business environment of company as well.Hence, the practices of business through assistance of digitalisation carry out distinct operationssuch as management of information technologies, personnel, financial practices and managementin more significant manner. This can avail company in the marketing and promotion as wellassisting in engagement of potential service user in the services as well. Roli is small London-based company that produce music technology and Blocks, Seaboard and other high-techmusical equipments or instruments which was founded by American-born musician,entrepreneur and designer Roland Lamb in 2009 (We are changing the way people make music,2018). The company has become popular through their innovation of their products with thecombination of digital technologies which transformed the whole ideas of musical instruments isbuild empowering musician to crave for more better and smarter products. Their ideas of digitalkeys in the musical instruments which have made it easier for musician to play and producemusic. Hence, this can be claimed that numerous technologies use and their activities can assistin managing their growth and aid in getting more and more potential buyer through using digital,new or social media marketing and promotion as well (Smith, Gonin and Besharov, 2013).Hence, the report has build their objectives and numerous activities over the use of digitaltechnologies understanding its influence over company operations and distinct activities. 1.2 Background of the ResearchAs small business organisations often consist of limited resources and numerousexpenses, digital technology is the significant invention that provide large scope to SMEs incommercial sector. Entire process cater several distinct positive impact over the operations ofbusiness such as management, operations, financial, human resources etc. directing them toproper functioning of business and making the process more quicker and better. Digital
technologies are not only assisting for one single work but are able to function numerouspractices at the same time executing the operations of business and fulfilling the demands ofconsumer. Roli, where, is a music technology enterprise which design BLOCKS, Seaboard andhigh-tech musical instruments (Sharon and Dori, 2015). Company provide and prepare numerousonline learning programs and better business practices that has improvised and enlarged theirsales number helping in improving the number of potential as well as basic clients. This isfundamental to refrain, update, alter and change the tools and techniques of business in relationof measuring and attaining the implicated creation in more significant manner. Thus, it iseffective for the companies such as Roli to improve their competitive industry of business andtheir functioning by the digital technologies impact in ideal manner.1.3 Significance of the ResearchKey focus of the research report is employing basic concept and aspects of digitaltechnologies in their framework focusing over purpose of sales enlargement and gaining basicrevenues of Roli in more significantly. Whether this is a small business or large company,carrying out digital technologies can affect the operations of business and emphasise theirbusiness outcome in more significant manner. Henceforth, it has vast utilisation in thecommercial segment for attaining potential and broad range of service consumer along withaccomplishing the competitive edge of business organisation (Marston and et. al., 2011). Theinvestigation is significant in regard of small business organisation as this can assist in operatingpractices of business and refraining in the competitive marketplace by opting distinct tools andtechnologies. Here are mentioned basic significant of developing this report: It is effective and more fundamental in commercial segment as this can assist inmanaging numerous activities and business operations of a small companies in costeffective manner (Ryan and Campbell, 2012). The report has wide scope in the future business purpose and provide significantopportunities of business as well as researcher to achieve their objectives and goals. Henceforth, this can affirm that report is indispensable in context of both theorganisations and researcher's future learning and knowledge purpose. In order to accomplishthese mentioned parameters, the report focus over distinct objectives and research questionswhich is set by the investigation.
1.4 Aim of ResearchResearch Aims:Aims shapes the distinct objectives and research questions which canhelp in meeting business objectives in more significant manner. The main aim of the researchproject is ''To analyse the effectiveness of digitalisation and its impact upon business operationsor sales. A case study on Roli.”1.5 Research ObjectiveResearch Objectives: Research objectives are required to frame by a researcher to setbasic goals and targets of research which can help them in achieving the standard outcome inmore significant manner (Orton-Johnson and Prior eds., 2013). A researcher, through settingobjectives can shapes their outcome of their report in more significant manner. Here are outlinessome basic objectives in more significant manner: To evaluate the importance of digital technologies in growth of small businessorganisations. To investigate the expected outcome of digital technology implication on Roli. To assess the role of digitalisation in context of sales increment and performancemanagement of Roli. To explore the probable area innovations that can be managed or disrupted in Roli inrelation to digital technology implications. 1.6 Research QuestionResearch Questions: Research questions are need to demonstrated which shapes theoutcomes and create curiosity within investigator to reach the set outcome in systematic manner.Here are discussed the structured questions that can contour the research report significantly: What is the importance of digital technologies in growth of small business organisations?What are the expected outcome of digital technology implication on Roli? What is the key role of digitalisation in context of performance management and salesincrement of Roli? What are the probable area of innovation which can be disrupted or managed in Roli inrelation to digital technology implication? 1.7 Timescale and GraphActivities/ weeks123456789101112
Research proposalDetermining research aimsand objectivesPrepare research questionsLiterature reviewResearch methodologyQuestionnaireData analysisConclusion RecommendationsFinal submissionCHAPTER 2 : LITERATURE REVIEW 2.1 IntroductionA literature review is an account which signifies that what has been published on aspecific topic by accredited researchers or scholars. In other words, its a summary andexplanation of complete as well as current state of knowledge on the area of the concern that isfounded in academic books and articles. It helps researchers to easy access to research upon aspecific topic and better outcomes which are relevant, important and valid for future studies. Aliterature review ensure that investigator do not copy the work which have already done (Bakkerand et. al., 2011). For completion of this research project, there has been used a theoreticalframework by considering viewpoints of several authors which are stated as under: - Significance of digital technologies in growth of small business organisationsIn present scenario, recent evolutions in technology has been created differentopportunities for small and large business organisations in respects of improving theirperformance and production level; it results accomplishment of goals and objectives in the bestpossible manner. With an aim of gaining high cutting edge small businesses are tend to recognisethat how technologies will add value to business operations and how they can be implementedfor their benefits. Abid Afzal B., (2014) stated that to manage future challenges companies aligntechnology with their business strategy which will lead business growth and success. Roli alsoimplement several digital tools and techniques in its working activities so as to improveefficiency and productivity. In this aura, where information flows very fast pace, it is essential to
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