(P16) Marketing in Travel and Tourism

MARKETING IN TRAVEL
AND TOURISM (TASK 3)

Product price and place issues
of marketing mix
The marketing mix is the most important element
to be focused while planning for marketing
strategies as it covers all major aspects in it. The
marketing mix has various elements of product,
price, place and promotion on which the entire
concept of marketing is based. The companies use
to make their major decisions by making study of
these elements. The present plan of summer
holiday package for Morocco and Egypt can also
be made on the basis of this marketing mix.

Contd...
The marketing mix for Thomas Cook can
be described as under:
Product
Price
Place
Promotion