Product price and place issues of marketing mix The marketing mix is the most important element tobefocusedwhileplanningformarketing strategies as it covers all major aspects in it. The marketing mix has various elements of product, price, place and promotion on which the entire concept of marketing is based. The companies use to make their major decisions by making study of theseelements.Thepresentplanofsummer holiday package for Morocco and Egypt can also be made on the basis of this marketing mix.
Contd... The marketing mix for Thomas Cook can be described as under: ï‚—Product ï‚—Price ï‚—Place ï‚—Promotion
Importance of service sector mix The service sector mix includes different elements otherthan4Psorabovementionedmixesof market. The Thomas Cook can make use of these elementsbymakingacloserinteractionwith customers in an interactive way. For this, needs and demands of consumers can be studied. This will help in improving the quality of services as well.
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Contd... The product of summer holiday package can have following service market mix: ï‚—People ï‚—Packaging ï‚—Partnership ï‚—Process ï‚—Physical evidence
Concept of total tourism product The compilation of varied services that are presented to customers which aids in enhancing experience of clients is considered as total tourism products. Principally, all the services delivered by Thomas Cook are categorised on the basisofpackagesitusetoofferallclients.This categorisation is for definite level. The particular level services use to emphasise on fastidious services like sight seeing. On other hand, total tourism refers to the entire packagewhereitinvolvesthefacilitieslikebooking facility, lodgings, holiday services and extra facilities of gym and spa.
Contd... ï‚—Theorganisationtriestoofferatotal experience to customers of vacations with allsoothes.Inperspectiveofsummer holiday package, Thomas Cook can offer total tourism products in its package from travelling to dwell at the hotels or resorts with extra amenities like pool, gym, spa etc. In this way, organisation can have the benefits of accumulating large number of clients with the new service.
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REFERENCES Horner, S., 2012.Business Travel and Tourism.Routledge. Hudman, L., 2013.Geography of Travel and Tourism. Cengage Learning. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism, 16(3). pp. 211-239. Morrison,A.M.,2013.Marketingandmanagingtourismdestinations. Routledge. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism, 16(3). pp. 211-239. Morrison,A.M.,2013.Marketingandmanagingtourismdestinations. Routledge. Online