Internet Marketing: Components, Tools, and Strategies

Internet Marketing

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
1.1 Components of online marketing...........................................................................................4
1.2 Internet marketing mix...........................................................................................................5
1.3 Internet marketing tools vs. e-tools........................................................................................6
1.4 Order processing system........................................................................................................7
TASK 2............................................................................................................................................8
2.1 Mechanics of search engine marketing..................................................................................8
2.2 Suitable Opt in mail marketing news letter...........................................................................9
2.3 Guidelines for best practices in public relations..................................................................10
2.4 Methods through which business can use digital media communities................................11
TASK 3..........................................................................................................................................11
3.1 Secondary market research..................................................................................................11
3.2 Online survey.......................................................................................................................12
3.3 Use of Electronic Customer Relationship Marketing (ECRM)...........................................14
Task 4.............................................................................................................................................14
4.1 Internet marketing plan........................................................................................................14
Conclusion.....................................................................................................................................15
References......................................................................................................................................15

INTRODUCTION
Internet marketing is a concept of transaction and advertisement of products through
online medium. It is a method of raising interest and creating awareness of customers towards
products by using social networking sites. The present report is based on case study of Smart
Restorations Limited. According to the given case study, company decided to be the partner
with firm Blue Search Engine to increase its sales figure. Therefore, elements and marketing mix
of internet marketing can be determined here. In addition to this, , comparison of online
marketing tools with e-Tools are to be comprised. . Moreover, techniques of search engine
marketing and guidelines for establishing good public relation can be understand through this
study. However, online secondary market research of industry and significance of electronic
customer relationship marketing can be assessed as well.
TASK 1
1.1 Components of online marketing
Internet marketing is composed of various factors that present the market value of Smart
Restorations Limited product services. For example; value messaging, content types, marketing
automations Therefore, elements of internet marketing can be described as follows:-
Value messaging: - It is basis of online marketing on which digitization is built. Under
this element, buyers' needs and product value is introduced (Ota and Ota, 2011). Thus, content of
organization is created on behalf of value messaging.
Content types: - Digital marketing plan is prepared on the basis of content. It includes
blog posts, case studies and electronic books along with webinars tools. In this, blog post is a
useful term for business to business (B2B) companies. Through this content, update and
maintenance remains easy to implement SEO strategy. Moreover, eBook is helpful for studying
specific subject in detail (Chen, and et. al., 2011). Hence, knowledge regarding any topic can be
acquired by reading eBooks. In addition to this, webinars help any business organization to
establish a healthy relationship with buyers in effective manner.
Marketing automation: - It is considered as a useful tool to manage campaign as well
creating emails and pages for tracking website visitors. In accordance to this, marketing of
products in electronic medium is presented effectively.