Importance of Ongoing Professional Development

Personal development is related with those activities and plans which helps in bringing
improvement in context of awareness, alertness related to surroundings. With the help of
personality development, changes in identity, talents as well as potential enhancement can be
done which helps in making quality of life more better by fulfilling dreams, aspirations on time.
Professional development is a process which is associated with learning phase so as to makes
improvement in capability of earning as well as maintaining all the credentials related to
professional factors such as education level , academic courses degree etc. Professional
development can be done by attending conferences, seminars, using informal learning
opportunities.
Evaluating importance of on-going development.
On going development is a concept of growing own capabilities as well as business one for gaining
competitive advantages in the current marketplace. With the help of continuous development, it helps in
enhancing capabilities, abilities which in turn makes more competitive and strong enough to capture
market opportunities. Importance of ongoing development
For employees -
1. Provides improvement in work satisfaction with regular on going training makes them equip with
efficient and best knowledge, skills which in turn helps in increasing productivity as well.
2. It helps employees in remaining updated with latest and better improved technologies, business
procedures, processes which in turn increases their effectiveness and efficiency to perform in more
better manner.
Skills and competences.
Sales Consultant – For becoming a successful sales consultant, public relation and speaking are
two main features which can help Thomas in large acquisition and retention of clients,
customers. Easy going attitude, effective communication, skill of problem solving can also
serve as positive aspects for sales profile. Also, having basic computer knowledge, capability of
managing team, accounts and customer relationship is also very much important.
Assistant manager - creative and innovative thinking, ability to organise and manage task by
motivating and leading team and employees with better communication can assist in smooth
business operations in cost effective manner.
Cabin Crew – A cabin crew should be able to remain calm in case of pressure or emergency
situation. Also, it is required to have good knowledge related to literacy, academic and
numeracy field. Having good physique and flexible nature can help maintaining good customer
relation and retention as well.
For Thomas cook group -
1. With the help of ongoing professional development, company is able to get qualified as well as
educated workforce having high calibre, knowledge and skills related to business processes.
2. By offering such development programmes, it helps company in promoting and maintaining
employees loyalty thereby reducing employee turnover ratio and increasing retention level as well.
3. It helps company in reducing its cost and other operational expenses as by imparting proper training
and knowledge, employees will become aware of adopting new techniques, business processes
which helps in increasing their productivity as well as profit margin.
REFERENCES
Bush, T. and et.al., 2018. Mentoring and continuing professional development. In Mentors in
Schools (1996) (pp. 121-143). Routledge.
Choy, W. K. and Chua, P. M., 2019. Professional development. In School Leadership and
Educational Change in Singapore (pp. 69-86). Springer, Cham.
Foucault, M. L. and et.al., 2018. Utilisation of an electronic portfolio to engage rehabilitation
professionals in continuing professional development: results of a provincial survey. Disability
and rehabilitation. 40(13). pp.1591-1599.
Grant, J., 2017. The good CPD guide: A practical guide to managed continuing professional
development in medicine. CRC Press.
Kennedy, M. M., 2016. How does professional development improve teaching?. Review of
educational research. 86(4). pp.945-980.