Digital Marketing: Red Bull and Starbucks Marketing Strategies

This presentation discusses the digital marketing strategies of Red Bull and Starbucks. It explores the use of social media platforms, communication mix strategies, and their contributions to society. The presentation also highlights the success outcomes of their marketing campaigns and the impact of digital marketing on reaching global audiences.

Digital marketing

Introduction
Digital marketing has completely transformed the way business organisations are now
promoting different activities. Marketing mix is one of the most important aspects that
have helped in formation of various strategies. Digital marketing has also led to a
complete change in the way there has been various marketing campaigns that are
developed with time.

Overview: Red bull is one of the well-known beverage brands that are famous for the large
variety of energy drinks that they are offering. There are various social media platforms that
have been used by Red Bull for the purpose of building up attractive digital marketing
campaigns.
Red Bull marketing strategy:

Red Bull social media presence on Instagram consistently draws attention of many people. They
targeted the travellers and tourists who are willing to travel across different parts of the world
Another new target segment of market was the professional athletes who endorse the brand.
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Gauge the success: For the purpose of measuring overall success for the various campaigns of
Red Bull competitive on Instagram. They were facing a huge competition from their leading
competitor brand that is monster.
Communication as marketing mix strategy: In this approach there was use of direc
communication where the Instagram handle of Red Bull continuously updating information
regarding the campaign.
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Red Bull energy drink utilizes Instagram as one of the
important medium for the purpose of promoting its products
and spreading the brand image across globe. They were also
listed on Forbes magazine as the world’s most valuable
brands with a net worth of 8.7 billion dollars.
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Whats Your Name campaign:
Starbucks recently in year 2020 developed a “what’s your name campaign”. The main agenda
of this campaign was to caret a connection with their customers by using their name.
The main belief: the main belief of this campaign was to create greatest connection with the
customers with individuality and personality of using their names. It is helping in increasing the
overall process of customer engagement.
Starbucks marking campaign

Based on the real life experiences the movie clips
are telling a story of the difficulties that are faced
to transform the new name.
.
success outcomes

Use of communication mix strategy by star bucks:
This campaign was based on star bucks creating a
comeoplet unique identify in a meaningful manner.
Asking customers their name and then further writing
it on the cap. It has been a universal symbol for
Starbucks to create a connection between customers
and baristas.
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Contribution to society: star bucks got succeed in
this campaign because of the strategic partnership and
the way they were contributing to different aspects of
societal development.
.
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Contribution to society: star bucks got
succeed in this campaign because of the
strategic partnership and the way they were
contributing to different aspects of societal
development.
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Cause related marketing: while if there is a comparison made between the two
digital marketing campaigns it can be clearly indicated that the way star bucks have
been using the key of society real world issues.
.
Student success outcomes

Main reason for success of digital marketing strategy of Starbucks: In
case of star bucks the brand succeed because of they were part of a supporting
the transgender community, they were highlighting a issues that many people
in society are ignoring in this present changing scenario,
Diversity in adverting: star bucks has won advertising award that has helped
them in achievement of effective brand image for their target segment of
market.
Comparison of success outcomes

It is concluded from the above discussed aspects that digital marketing has been playing a
very crucial role in the way organisations are developing their marketing and promotional
activities. It has helped in reaching global marketplace. The use of social media has led to
organisations using it as a measure for saving money and reaching customers apart from the
different traditional marketing methods. It also helps in affecting the target segment of
audiences and personally creating brand loyalty. Customer’s responses can also be easily
track by use of social media marketing strategies.
Conclusion

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• Wall, A.M. and Dobson, P.F., 2016, February. Refining the definition of a geothermal
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• Salisbury, J., 2020. A tale of racial fortuity: Interrogating the silent covenants of a high
school’s definition of success for youth of color. American Journal of Education, 126(2),
pp.265-291.
References

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