Practical Digital Marketing

Practical digital marketing

TABLE OF CONTENTS
INTRODUCTION..........................................................................................................................3
MAIN BODY.................................................................................................................................3
Example 1- Nike Instagram campaign.......................................................................................3
Example 2 – Pepsi you tube campaign.......................................................................................5
CONCLUSION..............................................................................................................................6
REFERENCES...............................................................................................................................8
Books and Journals.....................................................................................................................8
Online.........................................................................................................................................8

INTRODUCTION
Digital marketing is the usage of measuring of web for understanding the online based
resources of reaching the customers clients. It helps the marketing of the company digital means
and acts as a channel for developing consumers (Parvez and et.al.,2018). This project will help
in understanding the different ways of communication in digital marketing. In this project the
company is different strategies of the company are explained. This project also explains the
promotional aspects of the marketing mix. In this project the rank of the examples and their
effectiveness are measured for understanding measurement of the social media. In this project
the digital marketing communication in understood from an academic point of view.
MAIN BODY
Social media marketing has become very influential and important in today’s business
world. The networking connections are a great way of promoting the brand and its products on
digital platforms (Chaffey, and Smith, 2017). It is important to use the marketing platforms
which are accessible to large audience and is used by them. Social media can do this in at a very
effective rate. Social media targets on the everyday habits of the customers which make the
organisation develop some major leads. With the help of social media, company can tell their
story openly and freely to the world. Interacting with audience will give more exposure and will
the organisation understand the needs and demands of their customers. This is very helpful as it
requires less investment and helps in reaching out to more audience. While having a small
budget, company can create brand awareness with the help of social media channels.
Example 1- Nike Instagram campaign
Current Instagram users are in millions and the posts liked every day are in billions. The
engagement level on instagram is very high. The fact that many companies are active on
instagram comes with no wonder (Kannan, 2017). Nike is very determined on putting their
efforts on a platform generating large number of followers for the brand. Nike is very ahead in
this game of social media marketing and instagram is an important part of one. Instagram
helping Nike to gain more communication and brand promotion by
Focus on target audience: Having a personal interaction with customers is very
important for them to keep coming back and for big brands like Nike it is very hard. But with