Practical Digital Marketing

Practical digital
marketing

Contents
Practical digital marketing...............................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART 1............................................................................................................................................3
What is marketing?......................................................................................................................3
What is marketing mix and use of communication mix?............................................................3
What is digital marketing?...........................................................................................................4
What is social media marketing?.................................................................................................4
Why digital and social media marketing is important for business.............................................4
PART 2............................................................................................................................................5
Present two examples of social media contents that really works and justify why.....................5
CONCLUSION................................................................................................................................8
References........................................................................................................................................9
Books and journals:.....................................................................................................................9

INTRODUCTION
The report aims to present about marketing elements and its essential factors. marketing is a
process of promotion branding , sales and distribution to the aim to achieve high turnover for the
company. Marketing plays a crucial role connecting with customers and people who look for a
unique product with a reasonable price. Marketing makes it possible to reach into large segment
and establish a brand name into the market(Aryanto, and Victor, 2019) . Therefore the report is
going to present about Zara, the company deals in fashion accessories like clothes shoes beauty
and fragrance. It has a wide serving into the globe through making use of digital media
marketing. This report is going to present importance of marketing mix factors and role of
communication mix in making powerful social media content.
MAIN BODY
PART 1
What is marketing?
Marketing is a function that undertaken by every business organisation whether it is
walking into small or large level. It is a process of selling and distributing product and services
of the company in order to ascertain arrival of large number of customer. In the Global world and
immense competition, it is difficult to reach with every person and make sale of product and
service. So that marketing enable techniques and tools which help in solving business problems
in product supply. Therefore, marketing offers complementary functions like promotion branding
price and product selection, place for product distribution. These decisions help the company e to
grow and expand into large market unique marketing strategies through digital media. Marketing
done by advertising promotional events exhibition newspaper article and personal selling.
What is marketing mix and use of communication mix?
Marketing mix: it is describe as an effective marketing tool which assist business
Enterprise to take decisions regarding product promotion price and selling. This function of
marketing is a best to take competitive decision regarding how to make sales which will give the