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Project on Hospitality Industry

   

Added on  2020-10-22

13 Pages3960 Words406 Views
Project

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Significant changes in last years within the hotel.......................................................................1Current stage of change programmes and barrier to achieve delivery programmes as well asusing the Kotter's 8 step model to overcome barriers ................................................................3CONCLUSION ...............................................................................................................................8REFERENCES ...............................................................................................................................9

INTRODUCTIONHospitality industry is wider category of areas within the services business whichinvolves lodging, food and drinks, event planning, theme parks and travelling and additionalareas within the tourism industry. This sector is depended on availability of leisure time anddisposable income. Hospitality unit like restaurant, hotel, which is consisted of multiple unitslike facility maintenance and direct operations (Zaitseva, Goncharova and Androsenko, 2016).There are different sectors of hospitality industry such as hotels, events, travel and tourism,luxury services. Consumers services is the centralizing factors shared through all the sections ofthe industry. This study is based on Hilton hotel. It is the international brand of full serviceshotels and resorts. It is the flagship brand of American multinational hospitality organization.Report will explain significant organizational changes in the last 5 years. It will describe andjustify current stages of change programs and using the Kotter's 8 step model to analysis thestrategic to overcome the barrier.MAIN BODYSignificant changes in last years within the hotelHilton is the multinational hotel and resorts brand which are operated in across the world.Hotels are committed to being strong environmental and social attendant in the people wherethey operate. Hotel's commitment is engrained in their 100 years history and in their culture offirm. Hotel is proud of the work in which they are doing during the Golden Age of travel withmore than 1 billion people crossing border every year (Kim, Vogt and Knutson, 2015). Thechanges in social and technological which took places in 2017. It is based on articulation frompanel of leading industry. There are many changes in hotel industry which are followed byHilton hotel. In the last 5 years, Hilton hotel's have one group of consumers who can count theexceptional treatment which is called as Diamond elite group. The top members of loyaltyprograms of hotel continue to enjoy some fabulous benefit which increase both the value andcomfort of their stays. New fees will hit major markets:Hilton will become more expensive next year as the activity of adding the fees of resortwhich is reserved for flight in exotic locales, becomes more and more common at urban1

properties. Transparency is not yet because budget for the fee on business trips. This is betterthan increasing their rooms rates of hotel. The fees are not subject to occupancy taxes.Turn-Down Service Will Disappear:Hilton can make turn-down services optional for two causes one is cost and second isprivacy. This will help to consumer enjoy chocolates on their pillow in the hotel rooms (Brown,Thomas and Bosselman, 2015). They go through cycles when people are more private and moreopen. For the reason hotel can only suppose about people are feeling more private about theirpersonal space. Room will get connected:Technology is the most essential change for everyone at the current time. Therefore, theyare highly invested in internet of Things technology. In this context, Hilton is declared same thetechnology utilised in the hotel rooms with mobile app controls for TV, Lighting, and digital arts.It is the major cities in the coming weeks with fast roll-out across all the brand of Hilton. It isnot-good hits the road with Internet of Things. It is the another major change programmes thatadopted by the Hilton. In this context, they are rolling out their digital key technology in theUnited Kingdom. The tech is enclosed in their Hilton Honors App and will enable members ofHilton's loyalty programmes to unlock their room relevant fields such as fitness centre utilisingtheir mobile phones. The declaration follows on from previous improvement to the app (Otely,2017). The technology is treated the day before arrival and means which members of HiltonHonors who book directly with hotel can choose their desired room on their smartphonesutilizing digital check-in. On the day of arrival, they will receive informing through their app. Front Desk will get the reconstruction: Hilton have upended the old-fashioned lobby and turned into cool, collective workspace,luxury brands have highly stayed true to traditions while lifestyle brands. This kind of change incheck-in desk will slowly termination into obscurity, reflecting traveller shifting preferences forfamiliarity instead of formality (Jones, Hillier and Comfort, 2016). Some world's finestproperties that is living room like check in fields are so sound. The reception space is fine sittingroom with outmoded desks and plush love seat. The shift enables travellers to relax after the bigjourney. This kind of change is becoming the future of Hilton hotel and resorts across the world.In addition to that, if the technology is already utilised, so that, token is treated as they passthrough lobby and past front desk which is allowing the digital key to be modified before they2

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