The assignment provides a detailed project plan for identifying risks and benefits of joint ventures in expanding global businesses. It focuses on Marks & Spencer's plans to make India their biggest market outside the UK, exploring the challenges and opportunities involved in this venture.
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TABLE OF CONTENTS Topic: To identify risks and benefits of joint venture for entering international markets- A study on Marks & Spencer........................................................................................................................3 INTRODUCTION...........................................................................................................................3 TASK 1: Project plan.......................................................................................................................3 Background of topic....................................................................................................................3 Aim and objectives.....................................................................................................................3 Scope and Limitations................................................................................................................3 Resources and cost consideration................................................................................................4 Market.........................................................................................................................................4 Gantt Chart..................................................................................................................................5 Risk of proposed research..........................................................................................................7 REFERENCES................................................................................................................................7
Topic:Toidentifyrisksandbenefitsofjointventureforentering international markets- A study on Marks & Spencer INTRODUCTION TASK 1: Project plan Background of topic Joint venture is referred as business arrangement where two or more parties agree for pooling resources to attain particular objectives or goals. This term is not similar to agreement of partnership due to definite end as it lays emphasis on single project or undertaking. In simple words, it is cooperative enterprise entered into more than 2 business entities with objective of project along with other business activity. Usually business form joint venture to combine resources, expertise and to save money as well. Marks & Spencer offers high quality fashion clothing as it is major British retailer which is headquartered in Westminster, London and has expertise in clothing, home products and luxury food products. There will be joint venture of Marks & Spencer with Reliance in India as Joint venture. Aim and objectives Aims:To identify risks and benefits of joint venture for entering international markets- A study on Marks and Spencer Objectives: To determine the concept and term of joint venture. To articulate benefits of joint venture to enter internation markets. To identify challenges faced by business for global business expansion. To give recommendations about entering in global markets with application of joint venture. Scope and Limitations Scope: In the present study, there will be representation of brief background of joint venture with its risks and limitations and overview about Marks and Spencer which is expanding its business overseas in Japan. In the same series, it will articulate about its aims and objective and then limitations of study. Further, small scale research would be conducted, information gatherings and data collection and then communicating outcome from data analysis. 3
Limitations of study: This business expansion is very recent as there is lack of extensive data for primary data collection and lack of past studies in areas of research related to impact of Brexit.In the same series, there is lack of experience for performing research and academic papers of large size on individual basis. With context of secondary data, there is requirement of authenticate access which is not available and time constraint is major limitation. Resources and cost consideration There is requirement of both primary and secondary resources for analysing risk and benefits for global business expansion with context of joint venture such as Scholarly articles, books and journals and data from senior and junior manager. For conducting research, there is requirement of laptop, mobile, Wi-fi or internet connectivity, research facilities, information technologyinfrastructureservices,librarycollectionandstationery.Thecostwouldbe considered for M&S's joint venture would be about 25000 Euros. Market On recent basis, M&S's grocery arm served as growth engine with apparel operation at long decline. Conversely, India is attractive market for M$S due to resonance of brand within Commonwealth country. This joint venture with reliance Industries has expanded at steady clip with context of revenues and stores as well. With context to Reliance retail is referred as appropriate partner with extensive local experience and expertise with strength of logistics, technology, property and infrastructure (Graham Ruddick,2019). 4
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Gantt Chart Risk of proposed research While conducting this study, there are various risk related to proposed research such as physical risk which considers physical discomfort, injury as it might be outcome of involvement of physical stimuli like noise, electric shock, heat and cold. In the similar aspect, there is risk of psychological risks like anxiety, depression, guilt and sensory deprivation with application of hypnosis. Furthermore, the most important research involves human subjects, confidentiality of determined information presumes and maintained with investigator which attains permission of subject. Last but not least is very significant such as legal risk which exists when research method is subject to others and liable for violation of law through revealing subject.Marks and Spencer has directly pledged for making India as biggest market outside UK as with hope of 80 stores by year 2016. On basis of rivals, it had faced competition through local and international retailers such as Zara, James Munson, Crew Clothing, New look group and many more. REFERENCES Online Graham Ruddick.2019. Marks & Spencer's plans to make India biggest overseas market. [Online].Availablethrough <https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10440831/Marks-and- Spencers-plans-to-make-India-biggest-overseas-market.html>. 5