Marketing Strategies of Quiznos: A Digital Marketing Analysis

Marketing and Management

Introduction
Quiznos Sub Sandwich Restaurants are famous for their Toasted Sandwiches and other
build-your-own subs as well as soups and salads. Their headquarters is in Denver, Colorado
established since 1981. They filed for bankruptcy back in 2014 as they were running out of
business meanwhile Subway and Potbelly were making their way to the top. Quiznos had
around 5000 stores in the United States back in the early 2000s and they were at their peak
but then later on, around 2000 of their outlets were closed dues to recession and competition.
This report shall discuss the marketing strategies of Quiznos and their flaws (Davenport et al.
2014).
Current offering, positioning and target audience of the brand
Coming back from its bankruptcy, Quiznos started making some changes in their advertising
strategies. They started splitting their budgets between print media and digital marketing.
They have been more inclined towards the print media advertising rather than digital
marketing. The benefits derived out of these digital platforms have pushed a lot of brands
towards success. Although recently they have been trying to emphasize on digital media more
than the print media, their strategies have not been up to the mark and they are losing the race
to their competitors. Their target audience includes male and female from the age of 18 to 34.
The primary target audience is the middle class white collar segment which is the largest
segment of class in the United States (McAlister et al. 2016).
Digital marketing strategies, analysis of the website and social media platforms