Assessment 1 Blog

Make two posts to the Assessment 1 Blog discussing contemporary examples of consumer behaviour theory being used in practice.

Reference Group Affecting Consumer Behavior

Apple uses various business intelligence tools and systems to improve its decision-making processes. The company's Enterprise Resource Planning (ERP) system is integrated with SAP to manage sales, distribution, and material management efficiently. Apple also employs Customer Relationship Management (CRM) to focus on building long-term relationships with customers, providing a unique experience without making a purchase. Additionally, the company uses data mining to retrieve analytical information for staff and employees, increase customer satisfaction, and forecast sales. These systems have enabled Apple to make informed decisions, improve customer service, and maintain its competitive edge in the market.

Data Science and Big Data

Mobile Development

Apple's Strategic Use of Business Intelligence in the Era of Mobile Computing

Report

Marketing Consumer Behavior - Report

The Apple brand has adopted an aggressive marketing strategy, utilizing newspaper ads and other media platforms to raise awareness about their new phone, iPhone 7. This approach allows the company to effectively position its product in the market, creating a distinct value proposition that sets it apart from competitors. Additionally, the company's focus on cost leadership and minimizing operating costs has contributed to its competitive advantage.

Marketing

Aggressive Marketing Strategy: iPhone 7

This report analyzes the case study on the lack of innovation in Apple Inc. and the impact on its position in the technology industry. It also discusses the App Store as a disruptive innovation and the failure of Apple Watch. The report concludes with the ways Apple Watch is tracking in 2019.

Disruptive Innovation in Apple Inc.

This study provides an overview of marketing for Apple's iPhone, including the 4P marketing mix and external environmental factors. It also discusses the macro environmental factors relevant to Apple Inc.

Marketing for Apple's iPhone: Designing 4P Mix and External Factors

This IMC plan of Apple Inc aims to increase brand awareness and sales through traditional and social media advertising. Target audiences are teenagers, college students, and businesses. Evaluation methods include market share, profitability, and consumer reviews.

Reference Group Affecting Consumer Behavior

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Apple's Strategic Use of Business Intelligence in the Era of Mobile Computinglg...

Marketing Consumer Behavior - Reportlg...

Aggressive Marketing Strategy: iPhone 7lg...

Disruptive Innovation in Apple Inc.lg...

Marketing for Apple's iPhone: Designing 4P Mix and External Factorslg...

IMC plan of Apple Inclg...

Apple's Strategic Use of Business Intelligence in the Era of Mobile Computing

Marketing Consumer Behavior - Report

Aggressive Marketing Strategy: iPhone 7

Disruptive Innovation in Apple Inc.

Marketing for Apple's iPhone: Designing 4P Mix and External Factors

IMC plan of Apple Inc