Relationship Between Internet and Globalisation - Doc

Research project

Table of Contents
PART 1............................................................................................................................................1
CHAPTER 1: Introduction .............................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................4
REFERENCES................................................................................................................................9
PART 2..........................................................................................................................................10
EXECUTIVE SUMMARY...........................................................................................................10
Methodology.........................................................................................................................10
Discussion.............................................................................................................................11
Research Findings................................................................................................................15
Discussion ............................................................................................................................32
Conclusion............................................................................................................................38
Recommendation..................................................................................................................38
Reflection.............................................................................................................................39
REFERENCES..............................................................................................................................40

TITLE
“Relationship between internet and globalisation: how it has impacted small business in
London?
PART 1
CHAPTER 1: Introduction
Background of the research
Globalisation refers to the integration of markets, governments and nations, leading to
enhanced interconnectedness in the global economy. It is a process or an an activity by which
business starts operating on a international scale. With the increase in the transportation and
enhanced communication technology, it has led to increase in the globalisation (Potrafke, 2015).
For this project Barringtom James is considered as a small business in London, which is
specialist life science recruitment company. Its main purpose is to identify the specific needs of
the clients with the effective capabilities of the candidates. Moreover with increasing trend of
internet it has enhanced the business to expand and provide its products and services globally. As
internet facilities globally integrates the people of the world. Internet provides a platform where
small business can greatly communicate and share information and can improve their
competitive edge (Helpman and Grossman, 2015). Their are various benefits of globalisation
such as it assist the small business to improve their productivity level and have access to
information with the help of internet facilities. It also leads to increased sharing of knowledge
and ideas across national borders which assist the small business to enhance their business by
targeting large number of people and maintains their sustainability in global environment.
Moreover with the increasing trend in globalisation it affects the growth of small business as
they are unable to compete on an international scale, as it would be very costly for them to make
use of internet facilities and performs all the legal compliances to globalise their small business.
These are the major benefits and drawbacks of the globalisation and its relationship with the
internet facilities present all over the globe.
Research aim
“To identify the Relationship between internet and globalisation and its impact upon
small business in London. A study on Barringtom James.
Research objectives
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 To explore the relationship between internet and globalisation as a platform for
international marketing?
 To examine how small business benefits by internet network exchange?
 To explore and suggest some strategies for carrying out marketing activities using
internet as a platform?
Research questions
 What is the relationship between internet and globalisation, explore that?
 What are the benefits and/or risk of using internet / relay on internet platforms? What strategies are used to carry out marketing activities and what suggestions can I
make?
Rationale of the research :
Main reason behind selecting this topic is to analyse the relationship between internet and
globalisation on Barringtom James. The aim is to identify the impact the respective small
business has due to globalisation and the excessive use of internet facilities. This type of research
will support researcher by enhancing its knowledge through literature review skill, data analysis
and the interpretation skill. It is a vital study which will help to investigate the effects of internet
and globalisation on small business. As it will provide accurate information about the impact
small business faces due to globalisation (Potrafke, 2013).
CHAPTER 2: LITERATURE REVIEW
It is a scholarly paper which includes the substantive findings and the theoretical
knowledge related to a a particular topic. These are the secondary sources of data which is
collecting information towards the specific topic of the research. It will help the researcher in
identifying the gaps in research. Hence, in this part all the all the research questions would be
appropriately addressed. Mainly this section is about globalisation which has a influence on the
small business. With globalisation organisations are able to get competitive advantage by
sharing knowledge , ideas as well as export and import of products and services which benefits
the organisation as well as enhances economic growth of the country. It benefits the small as
well as large business from a diverse workplace and customer base which allows companies to
have better ideas and solution regarding solving their problem and also business to grow
competitively. Moreover it provides the company with skilled talent all across the globe and
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allows business to grow and develop and therefore gains competitive advantage. It also enhances
employment opportunities for the individual and gains benefits out from integration of economy.
Relationship between internet and globalisation.
As per the views of (Artur Borcuch, 2019). Internet is the most vital component
associated with globalisation as it has broken down the various communication barriers
associated with sharing of information and technology between various nations. Internet has
been a key factor in driving globalisation as with it Barringtom James which is a small business
in London can easily find out the prospective candidates with effective capabilities all around
the globe. Different jobs can be outsourced by the respective recruitment consultancy via the
internet facilities, thereby it provides an opportunity to the individual to successfully get the jobs
all over the globe. As with the increasing trend of internet, information, ideas and suggestions of
the individual can be shared all across the globe. This assist Barringtom James to effectively
performs their recruitment work by analysing the capabilities and strengths of the individual all
across the globe according to the requirement.. Therefore large amount of information is being
accessed by every individuals all over the globe is in itself a powerful tool in the development of
globalisation (Yar and Jewkes, 2015).
Benefits and risk of using internet networking Platforms
Internet being a wider source of collecting and gathering information allows the
companies to effectively mange and conduct their business. As per the views of Gholam
Khiabany, 2018 Internet and globalisation have radically changed the business world. When
small business such as Barringtom James start using internet facilities it provides a greater
insight to outsource the vacancy for the job in a effective manner and can assist in recruiting the
most prospective candidates all across the globe. Moreover it is less costly and time consuming
and communicating with the clients all over the globe has become easier via sending e-mails and
instant message. Moreover this helps the respective small business to conduct video
conferencing calls with the clients and leads to effective outsourcing of the candidates within a
short period of time These are the greatest benefits of internet which helps the respective small
business to greatly expand and performs their business operations in the most effective manner.
Apart from this there are various drawbacks of using the internet platforms for globalising their
business. As with the variety of information provided on the internet, hackers manipulate the
information and which creates problems for the small business to share their data on internet.
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Moreover for respective small business it would be a costly process to hire a technical expertise
to manage all the internet related accounts and check the information of the clients to properly
recruit the candidates according to the requirement across the globe.
Strategies for carrying out marketing activities using internet as a platform?
In order to create awareness about the small business, companies should create effective
marketing strategies using internet as platform to attract large number of clients and candidates .
As per the view of (Caroline Forsey, 2017). Barringtom James which is a small recruitment
consultancy business should formulate internet marketing strategies to attract and retain more
customers.
 Use search engine marketing and optimization- Search engine marketing is the
effective strategy which helps Barringtom James to appear higher on the list of search
engines. With this strategy it enhances the image of the respective business and make the
individuals aware about the existence of the company.
 Use E-mail marketing- Sending various emails to the individuals specific about the
small business will be an effective marketing strategy to create awareness. Moreover this
strategy will help Barringtom James to create awareness about their small business and
assist in attracting clients within short period of time.
Research Gap- It is identified as a gap which limits the ability of the decision maker for making
the decisions. Gap identifies under this research by the investigator is that if there is positive
relationship between the internet and globalisation but has a negative impact when the small
business find it difficult or costly to operate their business using internet as a networking
platform for communicating and interacting with individuals.
CHAPTER 3: RESEARCH METHODOLOGY
Research Methodology is defined as the systematic collection and gathering of data and
information regarding the specific topic of the research. Under this different methods are selected
by the researcher to collect appropriate information with proper justification.
Research Approach- It is a systematic plan or a procedure consisting of several steps which
details methods of data collection, analysis and interpretation. In order to collect the appropriate
data, research approach is basically divided into two parts such as inductive and deductive
approach. Under inductive approach results are interpreted analysed by analysing different types
of models and gathering relevant facts and deductive approach is based on determining the
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results from current statistical and numerical data. Under this research deductive approach is
used for gathering relevant data and interpreting the information effectively as it will be easy to
collect the appropriate data within the effective time period (Hair, 2014).
Research techniques- There are different types of research techniques such as online surveys,
questionnaire, interviews, case study and many more. These are considered to be the best
techniques for collection of appropriate information towards the topic. Under this research
questionnaire technique will be used for collecting the appropriate and valid information about
the study. As with this technique data can be collected within a short time period and will incur
less cost for the company.
Data Collection- In order to complete the research in a effective manner, there are two sources
for collecting the data that is primary and secondary sources. Under the primary data collection
information is collected by the investigator for the first time and which is reliable in nature. It is
collected in the form of interviews, surveys and questionnaire. The advantage associated with
method is that information is collected for the first time which is reliable in nature and has not
been used by any other investigator. Moreover investigator has a proper control over the
information and collect the most appropriate first hand information and the disadvantage is that it
is very difficult to collect primary information and requires heavy cost for the company as well
as hug time is required to collect primary information. Moreover there are two methods for
collecting the primary data in an appropriate manner such as qualitative and quantitative
methods of data collection. Under qualitative approach data are collected in non numerical forms
as well as based on the understanding of the individuals in what way individual thinks or feel and
quantitative approach of collecting data is based on gathering numerical facts and figures and
estimating the results from mathematical and statistical techniques. Under this research
qualitative approach is used for collecting data as it assist the researcher in collecting the reliable
and valid information towards the specific topic (Storper and Leamer, 2017).
Secondary source of data collection is the method in which data is earlier collected and
used by any other investigator for their purpose. This type of data can be collected by books,
journals, newspaper and many other sources. Advantage associated with this data is it is very
easy and time saving method to collect information involving less cost for the Barringtom James
and moreover disadvantage is information may not be authentic and it is very difficult to find
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accurate information which becomes difficult for the researcher to complete the research in an
appropriate manner.
Under this research primary method of data collection will be used as it will assist the
researcher to collect proper authentic information towards the specific topic of the research. For
gathering primary information questionnaire will be used that support in getting large number of
data much quickly by interacting with respondents. In primary method of data collection
questionnire is used so as to collect the information from various respondents so as to determine
valid conclusions to the result. This method was selected to analyse the view and opinions of
large number of respondents so as to analyse heir oipnions and suggestiosn towards the resaerch
topic. This will help in conducting the resaerch activities in a proper manner. This method of
questionnaire was conducted as the questionnaire form was distributed to large number of
respondents and lead to the collection of relevant information.
Limitations of the research- There are two types of research limitation such as methodological
limitation and possible limitation of the researcher. Under methodological there is a problem in
the selection of sample size and lack of available information. Moreover limitations of the
researcher are associated with cultural and language barriers and are problems associated with
access of data. These limitations will be faced by the researcher in conducting research.
Timescale for Research Activities
For Completing the research in a effective manner , researcher needs to estimate time for
each and every activity. For this Gantt chart is used by the researcher to determine a proper
schedule of activities. It is a effective way of displaying activities within a definite time period. It
includes various activities such as such as selection of topic, development of aims and objectives,
literature review, research methodology, data collection, data analysis, conclusion and
recommendation, and submission of final report. Hence according to the chart entire activity will
be completed in 20 weeks. Main purpose of Gantt chart is to identify the starting as wells as the
ending time for complete of research related activities.
 Selection of topic- This will require Barringtom James 4 days of time to select the
appropriate research topic.
 Development of aims and objectives- For the effective development of aims and
objectives towards the topic, investigator will need around 8 days of time.
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