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Report On Corporate Strategies | Coca Cola

   

Added on  2020-02-18

16 Pages3750 Words134 Views
Running head: INTRODUCTION TO MANAGEMENTIntroduction to managementName of the studentName of the universityAuthor note

1INTRODUCTION TO MANAGEMENTExecutive summary The aim of this report is to discuss about the corporate strategies being initiated by Coca colaAmatil. External operating environment for them had been evaluated along with theirorganizational culture and leadership roles. It is being concluded that they have implementedeffective corporate strategies in order to expand their market share in the existing as well as inthe new markets. Coca Cola Amatil have taken a holistic approach in implementing theircorporate strategies, which is helping them in targeting the market more effectively. It is beingexpected that overcoming the identified challenges will help them in targeting and penetratingthe existing market more effectively.

2INTRODUCTION TO MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Current corporate strategies of Coca cola Amatil............................................................................3Criticism with the past strategies.....................................................................................................6External environment analysis of Coca cola Amatil.......................................................................8PESTLE analysis.........................................................................................................................8SWOT analysis..........................................................................................................................10Organizational culture and leadership roles in Coca cola Amatil.................................................11Conclusion.....................................................................................................................................12Reference.......................................................................................................................................13

3INTRODUCTION TO MANAGEMENTIntroduction In the present business scenario, contemporary business organizations have to considervarious aspects in order to survive in current market situation. Thus, they have to initiatedifferent strategies in order to effectively drive their internal management as well as overcomingthe external challenges (Litov, Moreton and Zenger 2012). The more effective will be thecorporate strategies of the organizations, the more will be the competitive advantages for them inthe market.Coca cola Amatil is the largest bottlers for the Coca cola in the world. Currently they areoperating in Asia Pacific regions and have their market presence in Australia, New Zealand,Indonesia, Papua New Guinea, Fiji and Samoa. With the brand value of Coca cola and corporatestrategies of Amatil, Coca cola Amatil is going strong and enjoying the status of market leader inthe market.This report will discuss about the corporate strategies being initiated by Coca cola amatilin the market along with comparison with their past strategies. Criticisms generated by their paststrategies will also be discussed here in this report. External operating environment for them willbe evaluated along with their organizational culture and leadership roles. Current corporate strategies of Coca cola AmatilCoca cola Amatil is driven by innovation. Thus, they are able to cope up with the changein taste and preference pattern of the customers by introducing different products in the market.They concentrates more on the product innovation and with the help of that, they are periodicallyintroducing products based on the current market trend (Eesley, Hsu and Roberts 2014). For

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