Report On Thomas Cook -Core Concept Of Marketing
This unit aims to develop learners’ understanding of the key concepts and principles of marketing as they apply to the travel and tourism sector.
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Added on 2020-02-05
Report On Thomas Cook -Core Concept Of Marketing
This unit aims to develop learners’ understanding of the key concepts and principles of marketing as they apply to the travel and tourism sector.
Added on 2020-02-05
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`Marketing in traveland tourism
`Table of ContentsMarketing in travel and tourism.................................................................................................1Introduction................................................................................................................................3Task 1.........................................................................................................................................3Task 2.........................................................................................................................................62.1...........................................................................................................................................62.2...........................................................................................................................................62.3...........................................................................................................................................7Task 3 covered in PPT...............................................................................................................73.1...........................................................................................................................................74.1...........................................................................................................................................94.2.........................................................................................................................................10Conclusion................................................................................................................................10REFERENCES.........................................................................................................................12
`Introduction Marketing is knows as the action of business for promoting and selling products andservices which consider market research and advertisement. The present report is based onthe Thomas cook which is one of the leading tour company. It provides attractive package tocustomers for making reputed image in market. The present report covers, significance ofmarketing in travel and tourism sector. Along with this, different factor impacting marketingenvironment are discussed. Apart from this, positive and negative impact of marketing is alsoexplained.Task 11.1 Marketing play significant role in travel and tourism organization in order to make awarepeople about its product and enhance sale. As per according to the given case, currentlyworking as assistant marketing manager for the Thomas cook travel company who is atpresent deciding to create a summer tour plan for Morocco and Egypt. It is important for tourcompany to promote its tour package in market in order to enhance sale. For this purpose, itis important for Thomas cook to understand the core concept of marketing which arediscussed below: Want: Want is also known as needs of getting something in relation to product or other things(Swarbrooke, 2004). As per the given scenario it is important for the organization tounderstand the wants of people in order to make product accordingly. Thomas cook need tofocus on different aspect of Morocco and Egypt so that it can easily make tour for customerenjoyable. For instance the tour company can focus on wifi , transport and other facilitywhich customer want at new place. Needs: it can be take place when the organization present some product and services whichcustomer prefer to buy (Chevalier and Serre, 2012).. For this Purpose Thomas cool candeliver quality services to its customer in order to fulfill needs and wants. Further it canensure that visitor get food and transport facility. Demand: Demand is that which customer directly communicate its need to the organization.Demand it that which exactly customer want from the particular product and services. Further
`before buying tour package customer want security and safety (Yoo and et.al., 2012).According to the give scenario, Thomas cook is planning trio of Egypt which is not safeplace.1.2There is great impact of marketing environment on individual and travel and tourism businesswhich are discussed below:Micro environment:Customers: Customers are those who buy the product and services of the travel and tourcompany. Then are important for an organization in so Thomas cook need to understand allthe requirements of the customer and provide them services according to their needs andwants (McDonald, 2012). There will be a great impact on consumer of the Morocco andEgypt tour package. If Thomas cook designed product and services which is not of goodquality or if there is less security for consumer. Further, for enhancing sale, organization needto sale its tour package at discounted price in order to enhance their sale.Competitor: There are many competitor of Thomas Cook tour company who make same typeof product and services for there customer. Further it may be possible that its competitor salesame holiday package (O'Connor, 2010). It will have great impact on the sale of anorganization, for this purpose, Thomas cook need to sale its tour package in such a mannerthat it can easily enhance sale. It can make its tour package attractive by including some otherservices. Macro economics: Politics: In different country there are different type of rules and regulation made bygovernment which can impact tour organization. Further Thomas cook can face issues relatedto security provided to customer in another country (Ossig and Graf, 2002). It tour companyprovide security to its customer then it can easily win there trust and it will result positive. Technology: it help in connecting with large number of people in single time. If Thomas cookmake improvement in its technology then it can easily make long term relationship with itscustomer (Ndubisi, 2006). Further it company used advance technology then it will createpositive impact on Thomas cool and it can easily gran attention of large number of customer.
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