Technology's Impact on Business Communication

This assignment delves into the profound impact of technology on modern business communication. It examines how advancements like search engines, office suites, and social media platforms have transformed how businesses operate, communicate internally and externally, and interact with customers.

Smart technology at
Workplace

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INTRODUCTION
Business environment is expanding its roots from domestic environments to international
environments with help of technology. The workplace environment has been largely benefited by
smart technologies like smart mobile-phones, emails, video conferencing, etc. The use of
information technology has also supported these business processes with regards to storing,
restoring or transferring of information. In this report, the use of two smart technologies i.e. web
based email and smartphones and tablets in the workplace for enhancing efficiency and
employability has been depicted. Furthermore, the benefits which are assessed with help of
collaboration of the communications technology has also been depicted in the assessment.
PART 1:
Ability to evaluate appropriate use of technology
Workplace is a surrounding that requires proper support and collaboration by the
employees and other individuals. Considering the current scenario of business environments, the
impact of globalisation and industrialisation is quite massive. One of the major contributors in
this development is technology (Bargiela-Chiappini and Nickerson, 2014). With help of
technology, people are able to communicate and transfer information from one place to another.
Information technology has completely transformed the entire functioning and business scenario.
Some of the major technical advancements which have taken place in the past few years include:
 Internet
 Faster transportation (air and water transport)
 Developments in research
1. Web based Email and its usefulness in workplace
Google and Yahoo are one of the largest email service providers in the world. Their
functions are just not limited to the place of origin but in every country and region. Email is the
technology that has diminished the use of handwritten letters and postcards. The workplace
requires complete connectivity because each and every business function is dependent over the
process of communication (Chen, Hu, and Hwang 2014). Google is the global leader and
manufacturer of different software and hardware. The smartphones or tablets which are being
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operated by individuals in various scenarios are also operable because of the software application
developed by Google i.e. android.
The extension provided by Yahoo is .ymail and yahoomail. However, Google provides
email with an extension gmail.com. The email services which are provided by these companies
have loads of benefits in terms of workplace efficiency. The emails are very quick like,
individuals will sent the message to the receiver and within fraction of seconds the message will
be delivered. This speed of communication has helped business organisations to achieve their
objectives and goals within stipulated time (Fox and Rooney, 2015). The connection speed and
coverage is the contributor in efficiency of emails. Workplace efficiency is increased because of
the development of these technologies.
2. Office applications online
Office applications is a massive tool which is used for creating documents in the digital
forms. The functions which are performed with help of this tool include maintenance of
accounts, performing basic calculations, maintaining journals, publishing books, articles,
magazine designs, etc. With such widespread applications, the business organisations can earn a
lot without getting affected or threatened by the errors which occur with manual handling (Uzzi,
2014). Microsoft Windows is the world leader and pioneer of the Office application suites. It
provides functioning on both online and offline platforms.
On the other hand, Apache OpenOffice has collection of 6 great tools that help in
supporting the execution of different document operations. Unlike earlier times when humans or
employees used to write all the documents and records with their daily entries and fill books and
papers as a form of collection, technology has reduced these extra efforts. The information is
stored in digital form and is easily transferable over different functioning mediums like emails,
blogs or on smartphones through cloud computing platforms (Curran, Fenton and Freedman,
2016).
These two suites have been helpful in reducing hard work because of availability of
functions like spell-checker, autocorrect, built-in dictionary, etc. Furthermore, these global
leaders have provided the organisations an option for compatibility over different platforms and
usability in different modes. The international standards which have been defined for reducing
unethical practises have helped to maintain the authenticity of these Office Application Suites.
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The convenience and affordability has helped in increasing efficiency and productivity of
workplace. Time consumption for performing certain operations has also reduced through these
technological inventions.
PART 2:
B) Possibilities for communication and collaboration in the workplace with help of social
networks
Smart technology at work place helps for making it ensure that all the necessary practices
should be performed effectively. With this it is required that systematic and organized procedure
should be used for making use of advanced technology. Social networking sites provides
innovative platform that could be used by business organization for developing and designing
effective communication channel in the organization (Bryman, 2015). With this, collaboration
among individuals can also be enhanced so that they should be directed towards achievement of
goals in the company. Globalization has paved the ways for making use of technology and
leading organization of world are making use of this technology so that effective communication
channel can be designed and developed in the company.
Various social networking platforms such as Facebook, Instagram, You tube and Twitter
can also be used so that strong presence of the company on social media platform can be
ensured. By making use of these sites consumers can be attracted and informed about the diverse
range of products and services that are being offered by the company (Hal and Antonopoulos,
2016). Along with this, attractive advertisements can also be published so that traffic on the
website of the firm can be enhanced. Along with this, regular interaction with the buyers can be
made so that their feedback can be taken for improving the practices that are being followed in
the organization. Reviews of buyers can be taken and on the basis of that weak performing areas
of business can be identified (Jensen, 2013). Measures can be taken for enhancing the
performance of the firm so that profitability and financial revenues earned by the company can
be enhanced.
It will aid for ensuring long term growth and success of the firm. Likewise social
networking sites also be taken for making communication with the internal stakeholders of the
business. Suppliers can be given orders and it will offer a easier and affordable platform. Use of
social networking sites can also be taken so that improvements can be made in the
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communication practices that are being adopted in the firm (Brantlinger, 2016). Daily activities
that are need to be performed by the firm so that required operational activities can be carried out
easily. Similarly Facebook page for the company can be created and membership can be
provided to staff members. Policies and norms that are essential to be followed can be informed
to employees (Hewson and Stewart, 2016). It will aid for making appropriate discipline in the
company and peace and harmony in the company can be maintained. However it is critical that
security and safety of information should be maintained so that use of social networking sites can
be taken in safe manner.
Incidents of cyber crime have increased and it is critical that protective measures should
be taken for ensuring the safety of information through social networking sites. Likewise, IT
consultancy firm can also provides guidelines that could Smart technology at work place helps
for making it ensure that all the necessary practices should be performed effectively. With this it
is required that systematic and organized procedure should be used for making use of advanced
technology. Social networking sites provides innovative platform that could be used by business
organization for developing and designing effective communication channel in the organization
(Bryman, 2015). With this, collaboration among individuals can also be enhanced so that they
should be directed towards achievement of goals in the company. Globalization has paved the
ways for making use of technology and leading organization of world are making use of this
technology so that effective communication channel can be designed and developed in the
company.
CONCLUSION
Through this report, one can understand the benefits which are attained by the workplace
in terms of efficiency and productivity when technology is introduced. The dominance of Google
and Yahoo has been witnessed by every business organisation. Furthermore, office suites
provider which include Apache OpenOffice and Microsoft Windows Office have contributed in
reducing the pain and liabilities which occurred with manual typing and handling of documents.
The communication process has been enhanced through the use of social media platforms like
Facebook, Twitter and LinkedIn with respect to the workplace scenario.
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REFERENCES
Books and Journals
Bargiela-Chiappini, F. and Nickerson, C.R., 2014. Writing business: Genres, media and
discourses. Routledge.
Brantlinger, P., 2016. Bread and circuses. Cornell University Press.
Bryman, A., 2015. Social research methods. Oxford university press.
Chen, H., De, P., Hu, Y.J. and Hwang, B.H., 2014. Wisdom of crowds: The value of stock
opinions transmitted through social media. Review of Financial Studies, 27(5), pp.1367-
1403.
Curran, J., Fenton, N. and Freedman, D., 2016. Misunderstanding the internet. Routledge.
Fox, J. and Rooney, M.C., 2015. The Dark Triad and trait self-objectification as predictors of
men’s use and self-presentation behaviors on social networking sites. Personality and
Individual Differences, 76, pp.161-165.
Hall, A. and Antonopoulos, G.A., 2016. Introduction. In Fake Meds Online (pp. 1-17). Palgrave
Macmillan UK.
Hewson, C. and Stewart, D.W., 2016. Internet research methods. John Wiley & Sons, Ltd.
Jensen, K.B. ed., 2013. A handbook of media and communication research: Qualitative and
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Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How
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Oh, H.J., Ozkaya, E. and LaRose, R., 2014. How does online social networking enhance life
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Uzzi, B., 2014. Towards a Network Perspective on Organizational Decline This chapter is a☆☆
reprint of the article “Towards a Network Perspective on Organizational Decline”
published in the International Journal of Sociology and Social Policy Volume 17 Issue 7/8
(1997). In Collaboration and Competition in Business Ecosystems (pp. 351-387). Emerald
Group Publishing Limited.
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