Research Proposal Form

This form is used to propose a research project on the topic of managing cultural diversity in the workplace of Aston Martin. It includes sections on the title, objectives, reasons for choosing the project, literature sources, activities and timescales, research approach and methodologies, and research ethics approval. The form also includes a Gantt chart to visualize the timeline of activities.

Research Form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ___Equality and diversity in the
workplace___________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
To identify the significance of managing cultural diversity in the
workplace of company. A study on Aston Martin.
Aim:
To determine the importance of managing cultural diversity and its
impact on company’s productivity. A study on Aston Martin.
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
Research objectives
 To understand about cultural diversity in the association.
 To evaluate the strategies of managing cultural diversity at workplace of Aston
Martin.
 To ascertain the impact of cultural diversity on productivity of Aston Martin.
Research questions
 Do you have knowledge about cultural diversity in the organisation ?
 What are the strategies of managing cultural diversity at workplace of Aston Martin?
 What is the impact of cultural diversity on productivity of Aston Martin?

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
The equality and diversity is one of the important component in current market because these
days, there are many issues which rise because of it. There is complete and specific
information with employees, so it is important to understand and determine it properly. When
change in business activities operations are conducted and performed activities properly. This
topic is specific and relevant for understanding changes properly because there is change in
working policies which assist in completing the task properly. There are some policies which
assist in making long term relations with consumers. This topic improves knowledge of
researcher about managing diversity, then it will be easy for people to determine and
understand changes properly.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Cultural diversity in the association
Cultural diversity indicates to providing opportunities to individuals which are from different
religions but have equal rights and opportunities for completing the task. These both terms are
different but with maintaining it, managers of association get make good image in industry
because they have employees from different geographical regions but skilled and talented. So
it is important to maintain equality among them. According to Amadeo K.(2020), cultural
diversity is when population differences are well represented within a community. It consist
race, ethnicity, age, gender, ability, language, religion etc. It is beneficial to workplace
because it drives innovation and creation in the company which help in growth and
development of the firm as well maximise profit and productivity.
Strategies of managing cultural diversity at workplace of Aston Martin
Accordant to Leonard K. (2019), in an working environment, there are number of employees
are performing their roles and responsibilities. These employees are belong from different

nations so they use different languages, follow different culture etc. So to manage cultural
diversity at workplace, there are different strategies which can be adopt and follow by the
management of the company. Some of them are mentioned as below:
 By understanding cultural difference and practising effective communication in term
of using a common language at workplace so that the issue related to languages of
communication among workers can be minimise.
 Developing policies that work in unison with the ethics and values of the firm. The
management of the organisation can develop diversity policies that must be accessible
to follow within the company.
 By involving employees in each activity of the company so that they can understand
change, adjust with new and existing policies and do their work effective manner.
Impact of cultural diversity on productivity of Aston Martin
When a diverse group of people working together in a workplace then it bring a lot of ideas
and thoughts. As per view of Smith T. (2019), A varied perceptive can assist the company
succeeded by consisting all kind of diverse possibilities. When there is diversification among
employees at workplace then various innovative and creative ideas create an generate which
make development in the business of the company. It assist in improving productivity of
workforce as well as company. Cultural diversity can be instantly correlated with innovation
as with maximised creativity because there are diverse workforce and they provide their
different suggestions to adopt effective option in term making innovation in the business.
Amadeo K. 2020. Cultural Diversity in the Workplace. [Online]. Available through:
<https://www.thebalance.com/cultural-diversity-3306201>.
Leonard K. 2019. 5 Strategies for Dealing With Diversity in the Workplace. [Online].
Available through: <https://smallbusiness.chron.com/5-strategies-dealing-diversity-
workplace-18106.html>.
Smith T. 2019. Cultural Diversity At The Workplace To Increase Productivity. [Online].
Available through: <https://inc42.com/resources/cultural-diversity-at-the-workplace-to-
increase-productivity/>.
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis, How long this will
take:

tutor meetings, production of final outcome,
evaluation, writing the report):
Introduction
Setting aims and objectives
Literature review
Research methodology
submission of proposal
Collection of data
Analysis of data
Conclusion and recommendations
Submission of final report
3 days
5 days
9 days
12 days
3 days
26 days
21 days
5 days
2 days

Milestone one: ___literature review______________
Target date (set by tutor): __9 days__________________
Milestone two: ___Analysis of data____________________
Target date (set by tutor): __21 days___________________
Gantt Chart
This is the pictorial description about conducting activities in systematic
manner. This makes completion of task in synchronise manner, so
operations will be completed with achieving aim and objectives.

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
For completing this study, there is disclosure of following tools and techniques-
Research philosophy- Positivism philosophy is used in this study to complete the project
because this is the way through which systematic way to complete the study can be evaluated.
Research approach- Deductive approach is used to conducted the investigation because this
covers important and relevant information about equality and diversity initially and then make
activities to acquire complete information.
Research design- Descriptive research design is best because this discloses all the information
in detail and justify the view points to readers.
Data source- Information is collected through primary and secondary sources through
questionnaire and internet sources. There will complete and specific information with use of

both methods because this emphasise on collecting authentic and reliable information.
Sampling technique- Best sampling technique is simple random because researcher can
choose any of the individual for collecting information through primary sources. There are
some individuals selected for gathering information about equality and diversity.
Sample size- 10 managers from different departments of Aston Martin are selected. They
have complete information about strategies as they are managing diversified work force.
Ethical issues- Informed consent and confidentiality are two components which are
considered in completing this study.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
To study about behaviour that supports equality and diversity and gives
positive impact on productivity of the organisation. A study on Aston
Martin.
Student name:
Student ID number:
Programme:
College Name
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your

project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Managers are selected because they have knowledge about policies of
equality and diversity in the association.
Describe the processes you will use to inform participants about what
you are doing:
electronic measures
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?

In the written format in hard copy
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in

compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher and supervisor
During the research:
Researcher
Where will the data be stored?
Computer
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited

to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.