Impact of Employee Motivation on Job Performance: A Study on Asda plc

To identify the impact of employee motivation
on job performance: A study on Asda plc
TASK 4

Background
 The main purpose of conducting this study will be “To
analyse/identify the impact of employee motivation on job
performance” in context of Asda. This involves the activities of
addressing the ways through which the motivation level among
the employees will be improvised. The reason of addressing the
factors and ways of motivation is to create a base for employees
working in Asda Plc to ascertain the possible chances of
attaining profits in the future which will improve their lifestyle
and ability to fulfil the personal needs. In addition to this,
companies like Asda Plc creates customer loyalty by investing
funds on marketing and branding rather than getting help of
employee motivational factors. However, motivation levels
affects both characteristics working environment and customer
satisfaction which will eventually assist the organisation in
gaining values, cognition and attachment from the employees
and management.

Aim and objectives
Research Aim:
 To identify the impact of employee motivation on
job performance: A study on Asda plc UK
Research Objectives:
To understand the significance of employee motivation
within workplace
To identify the ways of enhancing employee motivation
within Asda
To understand link between employee motivation and job
performance
To recommend the effective ways through which Asda can
enhance its employee motivation

Research methodology
Approach: Inductive
Data collection: Primary (Questionnaire), Secondary
(Books, journals)
Design: Descriptive
Sampling: 5 managers through purposive sampling
Data analysis: Qualitative (Thematic)