Research Project 2

This research project examines the influence of digital technology on the daily business operations of Tesco, a leading supermarket chain in the UK. The study explores the importance of digital technologies, their impact on Tesco's operations, and the challenges faced by the company in implementing these technologies. The project utilizes a descriptive research design, primary data collection through questionnaires, and thematic analysis to draw conclusions and recommendations for Tesco.

RESEARCH PROJECT 2

TABLE OF CONTENTS
LO 1.................................................................................................................................................1
P1 Research proposal...................................................................................................................1
P2 Data Collection tools..............................................................................................................8
LO 2.................................................................................................................................................9
P3 conducting research by using appropriate methods that consider cost, access and ethical
issues............................................................................................................................................9
P4 Analytical tools to analyse research findings.........................................................................9
LO 3...............................................................................................................................................12
P5 Research outcome.................................................................................................................12
P6 Effectiveness of research methods applied for meeting objectives......................................20
P7Alternative research methodologies and lesson learnt..........................................................21
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................26

LO 1
P1 Research proposal
TITLE: The influence of digital technology on day to day business operations of organization” -
A study on Tesco, London
Digital technologies play a vital and crucial role in the organisation. To survive in the
competitive environment, it is essential and vital for the business organisation to invest
adequately in advance and digital technologies. In this context, the focus of research project will
be on the implications of digital technologies implemented by Tesco in order to enhance
efficiencies in their day to day business operations. Researcher will concentrate on core business
processes of Tesco such as production, marketing, human resource, supply chain, etc. which
have been benefited by the digital technologies. Researcher with thorough review of literature
examines the views of authors, researchers and philosophers regarding impact of digital
technologies on business organisation. Researcher will depict the research methodology that he
or she will be going to utilise in the research project and eventually, with the help of Gantt chart,
time schedule of research activities will be provided.
Background of Research
The focus of research will be on the impact of digital technologies on business operations
of Tesco, London. There is no doubt that digital technologies prove to be successful for business
corporations. From small and medium enterprises to large scale multinational organisations are
using many applications of digital technologies in order to enhance their efficiencies and
promulgates their market share. From production to marketing and sales digital technologies
have shown significant improvements in profits and revenue. Tesco is one of the leading
supermarkets and retail firms store across United Kingdom. Researcher will analyse the impacts
of using digital technologies on their daily business operations. To enrich the topic, researcher
will analyse relevant articles in order to make research more robust and effective.
Aim
Aim of this research project is “To analyse the impact of digital technologies on daily
business operations of Tesco, London.”
Objectives
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 To identify the importance of digital technology and its applications.
 To analyse the impact of digital technology on daily business operations at Tesco. To examine the challenges faced by Tesco by applying digital technology.
Research Questions11 What is the importance of digital technology and its applications?11 What are the impact of digital technology on daily business operations at Tesco, London?11 What are the challenges faced by Tesco by applying digital technology?
Rationale of Research
Organisations have underestimated the power of technologies and haven't implemented it
appropriately within their business processes. Through technologies, management could attain
the desired goals and objectives in an effective and efficient manner. By conducting this research
project, researcher will be able to enhance his or her learning in the subject matter. Researcher
will be able to comprehend the impact of digital technology on business operations. Through this
research, researcher will be able to provide precise information to readers, researchers and end
user of this research regarding the implications of digital technologies on business operations of
organisation. Moreover, this research will provide a golden opportunity to researcher to get
insight of Tesco, London which is one of the leading supermarkets and retail stores across United
Kingdom.
Significance of Research
The research will help the academicians and future researchers by expanding their
knowledge level in the subject matter. The research is important and technologies are rising
rapidly and it is essential to know how business organisations utilise those technologies
effectually.
LITERATURE REVIEW
In literature review, researcher aims to compare and contrast on the reviews of senior
authors and researchers. The motive of literature review is to establish a theoretical framework in
the study. Here, researcher discusses the views of authors in an effective and succinct manner.
Meaning of digital technologies
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According to Phillips, 2015 digital technologies refer to those technologies that generate,
store and process data in digital form using binary codes. These digital technologies work on
mobile phones, computers, laptops and other electronic tools. Digital technology is in midst of
significant period of transformation, reaching its fourth wave of evolution. As per Warner, 2017
the first wave of digital technology was witnessed with the introduction of internet which gives
variety access to information. The second wave was the evolution of mobile internet which
transforms the perception of individuals as well as organisation. Mobile phones have been
transformed to smart phones where users can access to all the necessary information effectively
and efficiently. The third wave of digital technology is Internet of Things (IoT). Here, engineers
installed tiny sensors on the virtual devices which are used by the organisations in order to
enhance their productivity and profitability.
The fourth wave is futuristic where the birth of Artificial Intelligence has been finally
made. Artificial intelligence has been used by the organisation in order to ease up the decision
making process and enhances their quality of services. Kane, Kiron and Buckley, 2015
elucidated that through technological progress, management of business corporations have
invested greatly in order to digitise their organisation. Digital technologies not only assist in
lowering the efforts, time and cost of the organisation but also play a critical role in enhancing
the level of effectiveness and quality of work. With the help of digital technologies, management
would be able to accomplish their desired aim, objectives and targets.
Impact of digital technology on organisations
According to Brambilla, 2018 digital technologies help the organisations in enhancing the
overall quality of work. From marketing to managing human resources and from procurement to
supply chain management, these digital technologies assist in managing the tasks more precisely
and efficiently. With the use of technologies, management is able to promulgate the productivity
and profitability of the organisation. Mowlabocus, 2016 elaborated that digital technologies
transformed the perception of management greatly and provide them with effective support
through which they can accomplish the set aim and objectives easily and efficiently. Digital
technology helps corporations in improving their communication process through which they can
easily be able to maintain relationship with suppliers and customers. In this context Berzin,
Singer and Chan, 2015 argued that digital technologies indeed outshine the traditional methods
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of doing business but it also impacts negatively on employees and business organisations. Now,
machines are replacing men which affects the employment rate of country. Organisations prefers
to invest more in digital technologies in order to enhance the efficiencies which affects directly
on employees (Yim, Cho and Kim, 2015). Redundancy rates have been increased in many
organisations and management begin to lay off employees in order to reduce extra cost. George,
2015 said that digital technologies greatly impact on organisational growth and development.
Though, it negatively affects behaviour of employees as the feeling job insecurity developed in
them. In order to eradicate this issue, management needs to improve their training and
development plans and provide precise training to employees so that they can work abreast with
these technologies. Human assets are most valuable assets for the organisation and it is the duty
of management to utilise these assets in precise manner so that it can lead towards growth and
development.
Challenges of digital technologies to business organisation
As per Panourgias, Nandhakumar and Scarbrough, 2014 in order to sustain in the competitive
environment it is important for organisations to make use of advance technologies. These
technologies not only helps the management in enhancing the quality of work but also assist in
reducing their efforts, time and cost. Though there are various challenges associated with these
technologies which organisations have faced. According to Salinas, Quintero and Fernández-
Cárdenas, 2016 the need for expertise and skills is the biggest challenge which have been faced
by the organisation. Implementing technologies are easy but seeking for expertise who can
handle the technology is difficult to find. Management in past have faced many issues which
reflects negatively on reputation of organisation. Yeung, Lin. and Low, 2014 said that another
challenge faced by the organisations while using digital technologies are technical errors or
malfunction of machines. These challenges increase cost and time of the organisations and
negatively affects on its productivity and profitability. Livingstone. and Third, 2017 elucidated
that due to easy availability of information cyber crimes and hacking activities drastically
increases. Cyber criminals access the vital information stored on cloud storage through malware,
virus or worms. It was identified cyber crimes in United Kingdom has been increased since easy
availability of internet. Thus, these are few challenges identified through reviewing of literature.
Research specification
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Research methodology is considered as the framework of research project. Here,
researcher elaborates the methodologies he or she has used in order to accomplish the aim and
objectives of the research study. Researcher will systematically carried out research in order to
attain the aim and objective. Researcher will visit Tesco, London in order to carry out the survey.
In this context, the research methodology used by researcher in the present research project is
described below:
Research Approach: Explanation of research approach is important. Research approach is the
plan which consists of steps of generating broad assumptions to describing process of data
analysis (Warner, 2017). In the present research study, researcher will use inductive research
approach. It starts from analysing research questions, aims and objective.
Research Design: Research design is the plan formulated by researcher through which he or she
able to attempt research questions (Kane, Kiron and Buckley, 2015). In the present research
study, researcher will use descriptive research design in order to describe the implications of
digital technologies on daily business operations of Tesco.
Research Strategy: Research strategy refers to the plan through which researcher able to attain
the aim and objectives of research. In order to attain goals in effective manner, it is important for
researcher to use precise strategy. In the present research project, researcher will use quantitative
research strategy to analyse numerical data collected through questionnaire.
Data Collection: Data collection is important process. In order to make research more robust it is
essential for researcher to backed up with quality data and information. The data will be
collected from managers of Tesco, London. For research instrument, questionnaire will be used
by the researcher. Researcher will provide questionnaire to managers of Tesco by hand. He or
she will take appointment with the manager and visit their organisation to provide them
questionnaire.
Sampling: Sampling is the process of taking out small proportion of data from large pool of
information (Brambilla, 2018). As surveying large population is pragmatically not possible for
researcher, thus researcher takes sample of population and survey them in order to collect data.
In present research project, researcher will take sample of 10 managers of Tesco, London
randomly and provide them questionnaire.
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Data Analysis: Data analysis is crucial process in research project. It is the process of analysing
and interpreting collected data in brief and succinct manner. In order to analyse data, researcher
will use thematic analysis.
TIMELINE OF RESEARCH ACTIVITIES
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P2 Data Collection tools
Data collection methods play significant role in the research project. It supports scholar in
developing understanding and improving their knowledge about subject matter. In the absence of
accurate data individual may get failed to find out real; answers and reach to end result. There
are two main sources of gathering information: primary and secondary. Researcher has to select
appropriate technique so that individual can answer questions easily (Lee, 2014).
Primary data collection
Primary sources are such tools in which scholar get real facts and current details about
the topic. Researcher has to collect these fine points by own. These details have not been
published earlier to this study in any other research (Nogueira and et.al, 2013). There are various
methods through which data can be gathered such as questionnaire, interview, case studies,
observations etc. All these techniques are helpful in collecting in-depth detail regarding the
subject and finding accurate answers of the research questions.
Secondary data collection
Secondary data collection sources are such techniques in which investigator use already
available data in order to address research questions. Books, Journals, internet articles etc. are
various sources through which individual can collect in-depth detail about the topic. There are
many researchers those who have conducted their studies on impact of digital technologies on
daily business operations (Bøe, Hognestad and Waniganayake, 2017). Scholar can use their data
in order to address research questions.
In order to conduct this study researcher has taken support of primary data collection
sources. Individual has applied questionnaire technique in order to gather in-depth detail about
importance of digital technology and its impact on daily business operations. This tool has
helped individual in identifying issues in the current business and requirements of implementing
digital techniques in the workplace. Scholar has sent questionnaire to all respondents, all they
have shared real facts about subject matter (Chatrakul Na Ayudhya, Smithson and Lewis, 2014).
Ethical consideration
It is very important for scholar that to meet ethical requirements and follow ethical
guidelines properly. Scholar has taken prior permission from the respondents by sending them
consent form. Individual has sent them this form through email (Abdulghani and et.al, 2014). All
participants have read this form and they have signed this form. Once scholar has received this
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form of all candidates then investigator has conducted meeting with them. Investigator has taken
care of the element that no participant gets harm. Researcher has maintained dignity and has
given full respect to all involved people in the research. Furthermore, data protection is
considered as one of the most important ethical aspect that needs to be followed by scholar
(Anney, 2014). In the present study on impact of digital technologies on daily business
operations scholar has not shared personal detail of answerers with any one and have not leaked
data with third person. Investigator has kept data in password protected computer. Password of
this system has not been shared with anyone.
In addition, scholar has not manipulated data. Though, individual has gathered some
details from secondary sources such as books, journals etc. but have translated in proper manner
in order to avoid plagiarism issue (Sessler and Imrey, 2015).
LO 2
P3 conducting research by using appropriate methods that consider cost, access and ethical issues
Cost
Cost management plays significant role in the research project. It is responsibility of
researcher that to manage funds well. Scholar has limited financial resources in order to
complete this study but effective management can be beneficial in order to minimize wastage
and effective utilisation of funds. In the current study on impact of digital technologies on daily
business operations scholar has planned activities and has allocated resources accordingly. This
has helped in finishing the entire research within specified budget (Stanley and et.al, 2015).
Access
Researcher has to ensure involvement of right information in the research project so that
questions can be answered effectively. Data accessibility supports in minimizing redundancy and
drawing reliable conclusion (Lee, 2014). In the current study scholar has accessed authentic sites
from where person has received right detail about impact of digital technologies on daily
business operations. All these information has helped in developing understanding of scholar and
finishing this study in effective manner.
P4 Analytical tools to analyse research findings
Research methodology is the systematic tool that is applied in the field of research in order
to find out accurate answers of research questions. There are various techniques that are used by
researcher in order to answer research questions:
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Research philosophy
Research philosophy is the manner in which scholar gathers information about topic.
There are various types of philosophies such as positivism, interpretivism, realism etc. All these
methods have unique characteristic and are applied in different kind of studies (Bøe, Hognestad
and Waniganayake, 2017). Positivism is the type of method that conducts investigation from
objective point of view. It is applied in such studies in which researcher has to test hypotheses in
order to find out end result. On other hand interpretivism is another type of analytical tool that
involves theories and models in investigation. This technique carries out a research from
subjective point of view and involves human being in order to gather real facts about subject
matter. Realism is the type of philosophy that concentrates more on reality. In the resent research
scholar has applied interpritivism philosophy (Chatrakul Na Ayudhya, Smithson and Lewis,
2014). This has helped individual in identifying impact of digital technologies on daily business
operations. Individual has become able to gather subjective information about importance of
digital technologies and its impact on firms by applying this methodology.
Research approach
There are two main types of approaches: inductive and deductive. Both these have unique
features and are applied in different types of studies. Inductive is the type of approach that is
generally applies in qualitative type of studies. In this, scholar involves theories and models in
order to evaluate the data and find out answers (Abdulghani and et.al, 2014). On other hand
deductive is another type of tool that formulates hypotheses ad test these hypotheses in order to
reach to end results. In the current research, investigator has applied inductive approach. This has
supported in applying theories related to digital technologies and evaluating its impact on
business operations.
Research design
Research designs are the outline of conducting an investigation. There are various kinds
of designs: descriptive, experimental, exploratory etc. All these methods are helpful in
conducting a research in effective manner and addressing research questions. Experimental
designs are such tools in which scholar makes experiments in order to reach to end results. On
other hand descriptive methods are such tools that depict participants in a manner so that
research questions can be answered in proper manner (Sessler and Imrey, 2015). It describes
factors related to subject matter appropriately so that scholar can draw a valid conclusion. In the
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present study on impact of digital technologies on business operations of Tesco, researcher has
applied descriptive design. This has helped in involving theories related to the topic and
describing it in accurate manner (Anney, 2014).
Research strategy
There are two types of strategies that are used in research projects: qualitative and
quantitative. Both these tools are able to complete an investigation in effective manner. In
qualitative type of technique individual has to use theories and models. In quantitative type of
projects scholar has to use numerical data and has to perform calculations. This aids in getting
authentic results and finding appropriate answers of research questions. In the present study
investigator has used quantitative strategy (Lee, 2014).
Data collection
Gathering data is the most essential part of researches, it is responsibility of researcher
that to gather in-depth detail about topic so that research questions can be answered effectively.
In the present investigation scholar has applied primary data collection method. Individual has
used questionnaire technique for collecting details about the impact of digital technologies on
business operations (Chatrakul Na Ayudhya, Smithson and Lewis, 2014).
Sampling
Sampling is the process of involving right people in the study those who can give
accurate answers of the research questions. There are two main types of sampling methods such
as probability and non probability techniques. In the present research, scholar has applied
random sampling technique. In this approach samples are being involved in the study on random
bases (Nogueira and et.al, 2013). Each person has equal chance to be selected for the
investigation. Researcher has selected 15 managers of Tesco as sample for the present study.
They are able to give in-depth detail about importance of digital technologies for the Tesco,
London.
Data analysis
After gathering data, scholar has to evaluate all these details. In the present research
investigator has applied thematic analysis method. Individual has prepared themes on the bases
of research objectives and has shown data through graphical presentation. These graphs are being
interpreted (Anney, 2014). This evaluation has supported in reaching to final results and drawing
valid conclusion
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LO 3
P5 Research outcome
Theme 1: Working length of employees in organisation
Less than 1 year 1 6.66%
Between 2-3 year 3 20%
Between 3-5 year 7 46.66%
More than 5 years 4 26.66%
Mean 3.75
Median 3.5
Interpretation: From the above study it is found that 3 out of 15 respondents are here those who
are working in the organization from 2-3 year. On other hand 7 out of 15 participants are
working in the Tesco from 3-5 years. Whereas 4 out of 15 answerers have replied that they are
employed in the entity from more than 5 years. Mean value is 3.75 and value of median is 3.5.
From the above evaluation it can be interpreted that there are many people in the organization
those who are performing in business unit from3-5 years. They have great experience of working
and can give good detail about overall operational performance of Tesco.
Theme 2: Company implements new digital technologies
To great extent 2 13.33%
To some extent 12 80%
no 1 6.66%
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Mean 3.75
Median 1.5
Interpretation: from the above data it is identified that 12 out of 15 answerers have replied that
Tesco implements new technologies in the workplace to some extent. It does not pay attention on
making changes in its practices. If new technologies are being implemented by the firm then it
might create problem for the organization to make people aware with new techniques and mange
operations as well. Whereas 2 out of 15 respondents have replied that entity focuses on new
technologies and always prefer to implement these technologies at workplace. Mean value is
3.75 and median is 1.5. From the above data it can be interpreted that Tesco is the leading brand
that operates its business effectively. But it implements new digital technologies to some extent
only. There are many competitors of Tesco those which are using high tech machineries and
advance technologies that have made them able to be connected with mass audience. Tesco
prefer to work through traditional a method, that is why over a period of time its sales are getting
reduced. Competitors of the firm are using high tech technologies. Recently consumers of the
Tesco are not satisfied with its operations because it is unable to offer them services as per their
requirements. Entity is required to implement new technologies so that it can make effective
communication with consumers and can identify their needs and requirements. This would be
beneficial for the business unit in providing satisfactory goods and services to them and making
them loyal towards the brand.
Theme 3: Main digital technologies that can help Tesco in gaining competitive advantage
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Mobile application 6 40%
Internet 3 20%
Social networking sites 5 33.33%
Others 1 6.66%
Mean 3.75
Median 4
Interpretation: From the above data it is found that 6 out of 15 respondents have replied that
mobile application is the most effective digital technology that can be beneficial for the business
unit in attracting new buyers and gaining competitive advantage as well. 5 out of 15 answerers
have replied that use of social networking sites are the good option for Tesco because by this
way entity would be able to make effective communication with its valuable buyers. In the
modern era social sites have become the most effective tool of making connection with
consumers. If companies are coordinating well through social sites such as Facebook, Twitter
then it will help in gaining attention of buyers.3out of 15 participants have replied that use of
internet has connected people globally. Entity can send emails or can give necessary details on
the website of the firm about its unique services. This will help the organization in gaining
competitive advantage and creating unique brand image in the mind of buyers. From the above
study it can be interpreted that use of digital sites and implementing mobile applications are two
main digital technologies that can support Tesco in dealing with consumers well and giving them
immediate response. BY this way entity will be able to give the regular updates about offers and
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unique features. This can turn mind of these people and they will prefer to buy products from the
firm.
Theme 4: Implementation of digital technologies is important for improving operational
performance of Tesco
Yes 11 73.33%
No 3 20%
Not sure 1 6.66%
Mean 3.75
Median 2
Interpretation: From the above study it is identified that 11 out of 15 answerers have replied
that implementing digital technologies can help the firm in improving its operational efficiency
level. By implementing this technique entity would be able to get immediate feedback about
issues in operations and it will be able to take immediate action for the same. On other hand 3
out of 15 respondents have viewed that no implementing these techniques cannot be beneficial,
these techniques will increase operational cost of business. From the above evaluation it can be
interpreted that using social sites is beneficial for the business because by this way it will be able
to make direct coordination with mass audience. By enhancing communication with them Tesco
can identify their needs and requirements. This is the way that can aid in making necessary
changes in operations and providing satisfactory goods and services to buyers. Use of mobile
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applications is able to give regular updates to consumers about offers and unique products. These
technologies are able to identify issues in operations and taking action to resolve such problems.
Theme 5: Positive impact of implementing digital technologies at workplace
Enhance operational efficiency 4 26.66%
Improves communication 5 33.33%
Raise productivity 3 20%
Increase profitability 3 20%
Mean 3.75
Median 3.5
Interpretation: from the above study it is identified that 4 out of 15 answerers have replied that
implementing digital technologies helps in enhancing operational efficiency of business. On
other hand 5 out of 15 respondents have answered that digital technologies are able to raise
communication with buyers. In the modern era people use social networking sites frequently. By
using these sites management can make them aware with products and services of business and
can offer them satisfactory goods. Whereas 3 out of 15 participants have viewed that these digital
technologies impact positive on the firm by raising its productivity and profitability. From the
above data it can be interrelated that digital technologies always impact positive on the
organization. This assists in managing business well and improving operational efficiency of the
organization. If entity implements these technologies at the workplace then it would be beneficial
in order to raise productivity in the business unit. By applying digital technologies at workplace
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companies can improve communication with the consumers and can identify their needs and
requirements. This is the best tools that help in making changes in process and providing
satisfactory goods and services to buyers.
Theme 6: Negative impact of implementing digital technologies
Increase cost 7 46.66%
Poor skills of employees 4 26.66%
Enhance production time 3 20%
others 1 6.66%
Mean 3.75
Median 3.5
Interpretation: from the above data it is found that 7 out of 15 respondents have viewed that
implementing digital technologies increase operational cost of the business. Entity has to invest
such large amount in order to implement these technologies. In such condition overall revenues
of the firm get reduces. On other hand 4 out of 15 answerers have replied that employees do not
have adequate skills, thus, they find it difficult to work on these digital technologies.
Furthermore, it is identified that 3 out of 15 participants have replied that digital technologies
enhance production time in the organization. Entity has to make changes in its entire process
which consumer lots of time. From the above study it can be interpreted that digital technologies
increases cost of the company due to which entity gets failed to generate necessary profit.
Technologies help business in making connection with mass audience and making them loyal
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towards the brand. Internet has made it easy for business unit to effective coordinate with each
others and makes connection with international clients. Technologies get changed rapidly and in
such condition it becomes essential for the entities to implement these new techniques which
increases cost of business. By this way enterprise get failed to generate necessary revenues.
Theme 7: factors that create issue for Tesco in implementing these digital technologies at
workplace
High competition 3 20%
Changes in technologies 4 26.66%
Increasing cyber crime 2 13.33%
High investments 6 40%
Mean 3.75
Median 3.5
Interpretation: from the above data it is identified that 3 out of 15 participants have replied that
3 out of 15 answerers have replied that competition is the major factor that creates difficulty for
company to implement these digital technologies in effective manner. On other hand 4 out of 15
participants have replied that technologies get changed frequently. In such condition it is difficult
for firms to make changes in techniques all the time. Whereas 6 out of 15 respondents have
viewed that it requires high investment that create difficulty for the business in implementing
digital technologies. From the above study it can be interpreted that implementing digital
technologies is very difficult because company has to invest huge amount. This increases
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operational cost of business. This is the factor that impact on operational process of enterprise
and create issue for them to run business successfully.
Theme 8: Strategies of increasing positive impact of implementing digital technologies in
Tesco
Training to staff members 7 46.66%
Effective utilisation of resources 5 33.33%
Improving communication 3 20%
Mean 3.75
Median 4
Interpretation: From the above study it is identified that 7 out of 15 answerers have replied that
giving training to staff members is considered as most effective strategies. This helps in making
employees aware with the benefit of digital technologies and best way to operate these
technologies. On other hand 5 out of 15 participants have viewed that effective utilisation of
resources is best strategy that aids in controlling over cost and minimizing wastage. This is the
best way through which entity can control over its operational cost and can implement these
technologies at workplace effectively. Whereas 3 out of 15 respondents have said that by
improving communication with employees and consumers Tesco can enhance impact of
implementing digital technologies at workplace. From the above data it can be interpreted that
implementing digital technologies is very important for business unit because this supports in
raising production capacity and providing satisfactory goods and services to consumers. In order
to enhance its positive impact and minimise negative consequences firm is required to give
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training to its staff members. By giving training to workers, managers can make them able to
handle these techniques effectively. By this way they will be able to communicate with
consumers well. This will support in identifying needs of consumers and providing them goods
and services as per their requirements.
P6 Effectiveness of research methods applied for meeting objectives
In order to carrying out this research on influence of digital technology on day to day
business operations of organization researcher has applied interpretivism philosophy. This
method was very effective because with the help of this technique scholar has become able to
interpret elements related to digital technologies and its importance to business unit. This
philosophy has supported in involving human being in the study and gathering real facts about
subject matter. This method pays attention on thoughts of individuals which has helped in
producing subjective information to address research questions. By this way individual has
become able to know about use of digital technologies and its importance for the growth of
organization (The Impact of Technological Change on Business Activity, 2018).
Furthermore, scholar has applied descriptive research design; this is an innovative tool
and has helped in analysing non quantified issues. There are various factors that create difficulty
for business to implement digital technologies, by using descriptive design scholar has become
able to addressing these issues and finding best solutions to minimizing negative impact of
digital technologies. In addition, scholar has applied primary data collection sources for
gathering real facts about influence of digital technology on day to day business operations of
organization. One of the main advantages of using this technique is that it collects only such
details which can meet with the study. It was effective because researcher has become able to
gather original data about importance of digital technologies for Tesco. Thus, it has increased
accuracy of the study. Reliability of using questionnaire technique is very high. Though,
investigator has also used secondary data. Scholar has reviewed earlier literatures of other
authors (Chatrakul Na Ayudhya, Smithson and Lewis, 2014). This has developed understanding
about the subject matter and has supported in answering research questions appropriately. Both
these techniques of data collection were appropriate in order to find out answers of research
questions about impact of digital technologies on business operations.
Scholar has applied thematic analysis tool for data analysis. This was helpful for the
present study because preparation of themes and interpreting data by using graphical presentation
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has supported in getting results in effective manner. This has supported in drawing valid
conclusion. Thematic analysis was suitable because by this way researcher has become able to
conduct an investigation in systematic manner and increasing traceability of research.
In the present study scholar has applied interpretivism research philosophy that was
appropriate because by using this tools scholar has become able to involve theories. This has
helped in understanding concept and investigating topic in effective manner. Furthermore,
scholar has applied primary data collection tool. Use of primary data collection was appropriate
because by this way individual has become able to gather fresh and current detail related to
subject matter. Questionnaire has supported in knowing about impact of digital technologies on
the day to day business operations and how it can influence business performance to great extent.
In addition, researcher has applied inductive approach that has helped in conducting the
investigation in simple manner without involving any complex statistical tools.
P7Alternative research methodologies and lesson learnt
Alternative research methods
The present study is based on influence of digital technology on day to day business
operations of organization, for addressing research questions scholar has applied interpretivism,
descriptive, questionnaire methods. All these techniques were helpful in reaching to end results.
But there are various other research methods that could be applied for the present study in order
to find out answers (Bøe, Hognestad and Waniganayake, 2017). Scholar can use positivism
philosophy. Individual could frame hypothesis and can test these hypothesis. This would support
in gaining more authentic results. Furthermore, scholar can use SPSS for data analysis. This
would help in testing hypotheses and finding accurate answers of research questions. In this
method individual can use purposive sampling method and can involve only such people those
who can help in getting accurate answers and support in fulfilling this purpose. This non
probability sampling technique can be beneficial for the researcher in order to improve accuracy
of outcome.
Lesson learnt
While conducting the research on influence of digital technology on day to day business
operations of organization scholar has learnt about importance of digital technologies for the
business unit (Anney, 2014). Individual has developed understanding about positive and negative
impact of various digital techniques. Furthermore, individual has improved communication skill.
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In this study researcher had to conduct survey through questionnaire for that it was essential to
coordinate with respondents. This investigation has improved communication skills and
confidence of research. This would support the person in conducting future researches. In
addition, scholar has learnt about various data analysis techniques and benefits of these research
methods. All these things have improved knowledge of the person and have developed research
skill of the person.
From the above research it can be concluded that digital technologies play significant role
in the success of business unit. If companies take support of these digital technologies in
effective manner then it can support in improving communication with consumers. By this way
management can identify needs of buyers and can provide them goods accordingly. This would
support in raising satisfaction level of customers and retaining them in the firm for longer
duration. Use of digital technologies is helpful in indenting issues in operations and taking
actions to resolve such issues so that operational efficiency of the enterprise can be improved.
Tesco should give training to its staff members so that they can use social networking
sites, mobile applications in effective manner and can offer satisfactory products to consumers.
This would help in raising operational efficiency of business unit.
Recommendation
 Entity should train its staff members and have to give necessary training to its employees
so that hey can apply these technologies effectively. This will help in raising their
performance level and improving their working efficiency as well.
 Company should utilise its resources appropriately. This will help in controlling over cost
and implement these new technologies at workplace easily.
 Management should improve communication with staff members and have to make them
understand with the importance of these techniques. By this way they will not resist and
will accept these changes.
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REFERENCES
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age: A grand challenge for social work. Grand Challenges for Social Work Initiative
Working Paper, (12).
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methodology for exploring early childhood leadership in practice. Educational
Management Administration & Leadership. 45(4). pp.605-620.
Brambilla, I., 2018. Digital technology adoption and jobs: A model of firm heterogeneity.
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Nogueira, J. M. and et.al., 2013. Leveraging the Zachman framework implementation using
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Yeung, A.S., Lin, J.H. and Low, E.L., 2014. Pre-Service Teachers' Motivation in Using Digital
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Online
The Impact of Technological Change on Business Activity. 2018. [Online]. Available through <
https://smallbusiness.chron.com/impact-technological-change-business-activity-
2191.html>
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APPENDIX
Questionnaire
Name
Age
Gender
Since how long you are working in the Tesco?
 Less than 1 year
 Between 2-3 year
 Between 3-5 year
 More than 5 years
Does Company implement new digital technologies?
 To great extent
 To some extent
 No
What are the main digital technologies that can help Tesco in gaining competitive advantage?
 Mobile application
 Internet
 Social networking sites
 Others
Do you think that implementation of digital technologies is important for improving operational
performance of Tesco?
 Yes
 No
 Not sure
What is the positive impact of implementing digital technologies at workplace?
 Enhance operational efficiency
 Improves communication
 Raise productivity
 Increase profitability
What is the negative impact of implementing digital technologies?
 Increase cost
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 Poor skills of employees
 Enhance production time
 Others
What are the factors that create issue for Tesco in implementing these digital technologies at
workplace?
 High competition
 Changes in technologies
 Increasing cyber crime
 High investment
What are the strategies of increasing positive impact of implementing digital technologies in
Tesco?
 Training to staff members
 Effective utilisation of resources
 Enhancing communication
27