Role of HR Department in Employees Motivation for Organizational Growth and Development: A Study on Hotel Crown Plaza

Research Project TITLE: “Role of HR department in employees motivation for organizational growth and development.” A study on Hotel Crown Plaza.1 CHAPTER 1: INTRODUCTION1 1.1 Overview of research 1 1.2 Background of research1 1.3 Significance of research 2 1.4 Research Aim 2 1.5 Research Objectives2 1.6 Research Questions 2 CHAPTER 2: LITERATURE REVIEW 3 2.1 Introduction 3 2.2 Concept of employee's motivation 3 2.3 Importance of HR manager in motivating employee4 2.4 Impact of employee's motivation toward organizational

Research Project

Table of Contents
TITLE: “Role of HR department in employees motivation for organizational growth and
development.” A study on Hotel Crown Plaza. ..............................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research............................................................................................................1
1.2 Background of research.........................................................................................................1
1.3 Significance of research........................................................................................................2
1.4 Research Aim........................................................................................................................2
1.5 Research Objectives..............................................................................................................2
1.6 Research Questions...............................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Introduction ..........................................................................................................................3
2.2 Concept of employee's motivation........................................................................................3
2.3 Importance of HR manager in motivating employee............................................................4
2.4 Impact of employee's motivation toward organizational growth..........................................5
2.5 Relationship between motivation and organizational growth and development of hotel
Crown Plaza................................................................................................................................5
CHAPTER 3 RESERACH METHOLOGIES ................................................................................6
3.1 Research Philosophy ............................................................................................................6
3.2 Research approach ...............................................................................................................7
3.3 Research strategy .................................................................................................................7
3.4 Research choice ....................................................................................................................7
3.5 Data Collection .....................................................................................................................7
3.6 Research sampling ...............................................................................................................8
3.7 Research Ethics ...................................................................................................................8
3.8 Research Reliability and Validity.........................................................................................8
CHAPTER 4: DATA ANALYSIS ...............................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................15
5.1 Conclusion...........................................................................................................................15
5.2 Recommendation.................................................................................................................15

REFERENCES..............................................................................................................................17
.........................................................................................................................18
APENDIX ..................................................................................................................................19

TITLE: “Role of HR department in employees motivation for organizational growth and
development.” A study on Hotel Crown Plaza.
CHAPTER 1: INTRODUCTION
HR management is define as the important and consistent formulation which assist in
managing and maintaining all business operations and functions effectively. HR department
main role is to motivate and encourage employees so that they are give their best while doing
work for an organisation. Employees are one of the most essential asset of any business
organisation (Noe And et. al., 2017). The report is based on Crown Plaza hotel which is
multinational chain of full services and facilities, its headquarter is situated in United Kingdom.
It is catering to business travellers and conduct meetings and convention in market place. The
main purpose of this assignment is to develop appropriate aims and objectives related to specific
research topic. Along with this, literature review is used for analysing and examining different
authors and scholars view points and perceptions regarding research topic.
1.1 Overview of research
In an organisation, HR department which main function is to create various policies and
norms to regulate a company in an appropriate manner. It has authority to create proper policies
which help every individual working under the given department of company. It examines all
different norms according to the organizational growth as to kill barriers in a company. It
maintain overall performance of every individual in company and focus on motivating
employees by designing various policies under company's norms (Noe And et. al., 2017). Crown
plaza has achieved a level by creating unique perceived value in the eye of consumers. The
services are more preferable by consumers as it provide perfection in every work. Human
Resource development plays a vital role in finding the best personalities working with company
as crown plaza has various department to function according to the customer's demand.
1.2 Background of research
The report is based on Crown Plaza which is multinational chain of full service, upscale
hotels and its headquarter is situated in the United Kingdom. It is catering to business travellers
and conduct meeting and conventions market. This is the part of Intercontinental Hotels Group
which involves Intercontinental hotels and resorts (Taylor, Doherty and McGraw, 2015).The
hotel is regulated and operated in around 100 nations with more than 3600 hotels and 118000
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bedrooms. Along with this, it is usually located in city centres, resorts, coastal town and near
major airports.
1.3 Significance of research
The importance of this study is to analyse the role of HR department in order to motivate
employees for doing appropriate work through which they can easily reach with higher growth
and development level (Strandberg, 2017). With this, researcher can easily examine human
resource department main function in operating business in large market place.
1.4 Research Aim
“To determine the role of HR department in employees motivation for organizational
growth and development.” A study on Hotel Crown Plaza.
1.5 Research Objectives
 To understand the concept of employee's motivation.
 To analyse the importance of HR manager in motivating employee.
 To determine the impact of employee's motivation toward organizational growth.
 To ascertain relation between motivation and organizational growth and development of
Hotel Crown Plaza.
1.6 Research Questions
 Do you understand the concept of employee's motivation?
 What is the importance of HR manager in motivating employee?
 What is the impact of employee's motivation toward organizational growth?
 What type of relation between motivation and organizational growth and development of
Hotel Crown Plaza?
A research project is based on different aspects which are effective and appropriate in
providing right direction to an investigator in order to implement all business operations. There
are different chapters that make up of the research project: aspects and factors which are
described as under:
In current business environment, competition is high in large market place and an
organisation are widely focus on developing and formulating their business operations in order to
reach with higher growth and success at market place (Ogunyomi and Bruning, 2016). It can be
2

analysed that role of HR department in motivating employees are good to reach with set
organisational goals and targets in better manner.
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
It is the main aspect of the research which presents the desired motive of an investigation work.
This will provide clear and accurate imagination to investigator to go leading towards accurate
way with the help of relevant aim and objectives .(Jamali, El Dirani and Harwood, 2015).
Literature review – It is one of the essential portion of investigation that will play an
effectual function in administration extent knowledge and investigation of investigation topic.
This section is appropriate in giving a theoretical framework by analysing various authors views
and opinions in better manner.
2.2 Concept of employee's motivation
As per the view of Ashley Donohoe, employee motivation is the critical aspect at the
workplace which can lead towards increasing performance of the department and even the
company. To motivate people, it is essential to understand how motivation works. After
employees are hired and trained, it is important to encourage them to get desired efforts from
them in order to reach with organisational goals and objectives. It is required fort employee is to
motivate their workers who are doing work for an organisation in order to reach with set goals
and objectives. It is essential for worker is to stay focused and work more productivity and
effectively in order to meet with goals and obtain rewards and recognition.
Maintaining stability – Employees are an asset of an organisation which help the in
reaching with desired goals and objectives (Renwick And et. al., 2016). If hotel are worker are
extremely motivated and proactive so they will do whatever is required to achieving and
satisfying their guests needs. Apart from this, when employees are low motivated so this will
reduction in growth and profitability level.
Reduction in productivity – If manager are not properly motivate their employees so this
will lead towards less work. In this, productiveness does not vanish but it is normally transfer to
aspect which are not accompanying to the administration business. There are various things
which includes individualised communication, internet surfing, taking longer lunches cost of an
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organization period of time and money. Reduction in productivity can be determined to an
organisation's execution and approaching happening.
2.3 Importance of HR manager in motivating employee
There are various points which describe the value of HR manager in motivating worker
within an organisation are explained as follows:
Monthly reward policy- To indulge every individual with passion is much important as
to get a growth in a company. Reward policy is play an important role in order to gain maximum
income and profitability. Employees always involve in curiosity to work hard as to get proper
result and outcome (Kaufman, 2015). Monthly reward or giving appraisal to an employee at the
end of every month motivate an individual to enter in competition as to showcase best
performance in company. It need to be more conscious about its services as customers are more
attractive towards hotel services and ambience. Motivating every employee by giving reward in
the form of incentive improves company's culture in an appropriate manner.
Show appreciation with promotion policy- Promotions are important when a person
enters in a company. Hotel industry like has different department with varieties of work, which
need to focus on promotion to an individual post. Individual post with minimum salary can work
well, but with an curiosity to get promoted with an increment in salary motivate an employee to
give best. Hotel industries like should focus on service part more and get that service better,
human resource development is much important.
360 degree feedback- This method is mainly focus on every employee who are doing
work for gaining high income and profitability. It need to cover every aspect, while hiring an
employee in company (Beer, Boselie and Brewster, 2015). 360 degree feedback is the tool which
help in maintain a scenario of work properly and focus on indulging work of every employee.
2.4 Impact of employee's motivation toward organizational growth
According to the view of Linh Nguyen, there are various factors which directly impact on
employee motivation, in which they are provide make them able to reach with desired goals and
targets. Money is considered as strongest one as employees which need to earn a respectable
salary to live a quality based life. Along with this, it is required for hotel manager is to motivate
their employees which assist them in increasing their productivity and enhancing organisational
growth. For this, they are provide various types of offers which motivate them towards
performing appropriate work in order to reach with desired goals. In this, financial rewards drive
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an individual who wish to fulfil their necessities to maintain decent life and encourage
themselves towards higher performance especially business related to the education sector.
They are provide reward system to employees in order to motivate and encourage them
which can lead towards organisational growth and performance. This will assist them in reaching
with business goals and targets effectively (Guerci and et. al., 2015). There are various tools and
methods which help in motivating employees through bonus, rewards, pro motion and various
types of reward. Such type of methods are directly impact upon organisational growth and
success level.
2.5 Relationship between motivation and organizational growth and development of hotel Crown
Plaza
As per the view of Shemiah Williams, Motivating staff members is significantly
important dimension of successful management and it is vital aspect of leader role. It can be
analysed that motivation and organisational growth are interrelated to each other. Along with
this, monetary benefits help in satisfying employees and motivation assist in developing strong
relationship with their workers for long time period. It is states that there is positive relationship
among encouragement and motivation of workforce and organisational growth and development.
It is the organisation which operate and regulate in various parts of nation and there are various
consumers visit and stay at hotel for different motives. In this hotel, when employees are
motivated so they are greet and welcome guests in pleasant manner which attract more people
towards their services and ambience (Dumont, Shen and Deng, 2017). It is required for hotel
manager is to satisfying all needs and want of their guests that are increasing organisation level
and success. In organisation, manager are motivate each and every employees by offering them
appraisal in different forms such as reward, award and bonus. If staff members are motivated so
they are perform their work in full responsibility and easily enhance themselves productivity
which can lead organisation towards higher growth and success level.
An effective outline specification is appropriate which provide essential direction to an
investigator for implementing all research activities in appropriate manner in regard to reaching
with desired results or outcomes. The current investigation is based on qualitative research as in
this data has been gathered and collected on the basis of qualitative method. In this, descriptive
research design will be applied as it is an effective in providing a detailed research on the
qualitative research. In addition to this, collection of appropriate data and information through
5

accurate facts, interpretivism philosophy is an effective and appropriate (Mostafa, Gould and
Bottomley, 2015).
CHAPTER 3 RESERACH METHOLOGIES
Research Methodology – This consist with imperative section of investigation work that
are based on different technologies and applications in order to help in exploring right direction.
It is supported on different methodologies such as investigation design, approach, philosophy,
data collection, form of research, data sampling, data analysis and so more.
There are two source of data collection i.e., primary and secondary. In that primary help
in collecting first hand data which was not published earlier in any book, journal, news paper,
article and so on. On the other hand, secondary method of data collection is that in which
information as well as data has been published in book, journal, paper and in many more earlier.
Although, secondary method is effective which help the literature review section by collecting
data from secondary source such as books, journals, magazines, online sites and many more.
Thus, for conducting this research Primary method is best appropriate for directing overview for
gathering and collecting essential information. Because it help in gathering first hand data as
well as with the assistance of this method researcher is able to collect opinion and thoughts of
respondents directly.
It is considered as an important part of investigation project that are supported on several
methods and techniques and it is utilised by an investigator in order to collect and gather correct
sum of information from respondents. For this, research onion determined as best approach
which has some layers that are described as follows:
3.1 Research Philosophy
Positivism and interpretivism are recognised as an important philosophy which are used
by an investigator in order to gain better results for the study (Berman, 2015). On the other hand,
interpretivism philosophy will be used in this study that are extremely important for investigator
in reaching with effectual assumption. Positivism philosophy is not appropriate and suitable for
implementing investigating because this is provide invalidated judgement for the research. In this
research, investigator is using interpretivism approach because it avoid rigid structure as in
positivist research as well as adopt personal and flexible research structure. Thus, for conducting
research this approach is more suitable as well as appropriate.
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3.2 Research approach
Inductive and deductive are present as an important approach of investigation which is
used by an researcher in order to determine topic accompanying issues and problems in better
manner. In case of deductive approach, the immediate theories are practical and used for existing
hypothesis regarding particular situations for explanation experiential grounds. In inductive
approach, non numerical information are applied so that output of numerical evaluation can be
substantiated. In the current present research, inductive approach used because it will provide
accurate data and information while conducting research report.
3.3 Research strategy
This is other major portion of investigation which has various types such as case study,
qualitative survey and so more (Maheshwari and Vohra, 2015). Such are used according to the
topic of research, interview is the best appropriate strategy in order to collect and gather data
from sample size and associated with investigation topic in better manner.
3.4 Research choice
There are various form of investigation which includes quantitative. In the case of
quantitative research, it create numerical data and collection which can be regenerate into
numbers (Ibidunn and et. al., 2015). Quantitative research is define as the systematic
investigation phenomena utilise for collecting quantifiable data as well as performing statistical,
computational techniques or mathematical. Although, through quantitative research information
gathered by researcher will be from potential or existing customers through several methods such
as online surveys, online polls, questionnaire and so on. Thus, in the respective research
quantitative method will be used by researcher because it will help in gathering accurate
information as fer the requirement by using appropriate method i.e., Questionnaire for this
research.
3.5 Data Collection
In this section, questionnaire report as one of the important and helpful method of an
investigation that are used by researcher in order to collect and gather accurate information from
customers regarding specific research topic. Along with this, it is that method which assist
researcher in order to secure their time and gather appropriate data that are assist in completing
all the activities of study.
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In state to investigating data and collection regarding specific subject, there are mainly
two kind of data collection method such as primary and secondary. In primary method, an
investigator will formulate questionnaire that will assist them in collecting required data from
participants (Jiang and Liu, 2015). In secondary source, researcher use various number of
methods for collecting data such as books, journals, magazines, publications and so more from
different respondents about the research topic. In this current project, both sources of data are
used in order to collect and gather required data and info about survey. For conducting this
research primary method of data collection will be use by researcher for gathering accurate
information as well as data.
3.6 Research sampling
In this section, there are two form of investigation techniques which includes probability
and non probability. Both are required method for choosing sample size among large number of
group. In probability, the casual of each responsive are being selected on equal ground. Apart
from this, non probability techniques refer as expectation and possibility of each and every
participants which are being selected. Both the methods are useful and effective but as per the
subject, suitableness selection method is the part of non probability method because it is
inexpensive and does not consume time of the researcher (Katou, 2015). For this designated
sampling size of respondent is 40 by using convenience sampling method is the part of non
probability method.
3.7 Research Ethics
This section of research onion includes various factors such as no injury to respondents,
lack of advised permission, voluntary engagement, penetration of concealment and privacy of
information and data related to respondents. In this, all are required for an investigator to ask
easy and appropriate questions to the participant regarding research topic. Thus, it will assist in
doing whole research activities in proper manner (Katou, 2015). while conducting research it is
important for an investigator to keep in mind that information related to the respondent will not
going to be shared with third party. If it will be ensure by researcher to respondent they also feel
safe while sharing their information with investigator.
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3.8 Research Reliability and Validity
In this section, validity is considered as accurate procedure which has been used by an
investigator in order to analyse answer of specific question. Along with this, reliability
determined as quality of measuring process which provide accurate and repeatability. For this
research, questionnaire is foremost instance of investigation credibility and dependability
because such method are render correct data which are accompanying to theme from the chosen
sample size.
In order to collect and gather required data and collection from the responsive regarding
specific theme, thematic analysis is most appropriate method which can be utilised by an
investigator. It is recognised as one of the essential and best tool in order to analyse and examine
response from customers (Katou, 2015). With the help of this method, an investigator create
topic on each questions that are present accurate description of questions and it will assist them
in recognise correct feedback or view of participants.
QUESTIONNAIRE
Q.1. Does HR department assist in motivating employees of Crown Plaza Hotel ?
 Yes
 No
Q.2. What are the ways through which organisation can enhance motivation among workers ?
 Rewards
 Awards
 Giving positive feedback
Q.3. Can HR play an important role in encouraging employees for gaining higher growth and
development ?
 Agree
 Disagree
Q.4. What are the benefits of employee motivation for an organisation ?
 Increasing productivity
 Improve performance
 Enhancing skills
Q.5. What are the role of HR department in increasing motivation among Crown Plaza
employees ?
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 Provide training and development
 Develop appropriate strategy for appraisal
Q.6. Do you think, company manager motivate employees for increasing their performance and
productivity ?
 Yes
 No
Q.7. Do you have any suggestion regarding role of HR department in employees motivation for
organizational growth and development.
CHAPTER 4: DATA ANALYSIS
Data analysis – It is the fundamental aspect of whole investigation project. In this part,
data and collection has been examined with the help of developing charts, graphs and so more
(Albrecht And et. al., 2015). It is provide brief knowledge of research topic to the researcher to
conduct research of the data and data which are collected and assembled by primary source of
data collection.
It is recognised as a function of an investigator which analyse sum of information and
information from different respondents. This part is supported on questionnaire that will
equipped by an investigator of 40 respondents.
Theme 1: HR department assist in motivating employees of Crown Plaza Hotel
Q.1. Does HR department
assist in motivating employees
of Crown Plaza Hotel ?
Frequency INFO IN %
 Yes 36 90.00%
 No 4 10.00%
10

Interpretation: From the above stated graphical presentation it has been stated that human
resource department play's an effective role in motivating employees as well as staff members so
that they perform their task effectively. Herein, out of 40 respondents 36 (90%) are responding
that human resource department will help in motivating employees where as remaining 4 (10%)
respondents are responding that they will not able to motivate their employees in an effective
manner. Thus, after going this it has been identified that HR department is important for
organisation as well as employees because it help them in motivating.
Theme 2: Ways through which organisation can enhance motivation among workers
Q.2. What are the ways
through which organisation
can enhance motivation among
workers ?
Frequency INFO IN %
 Rewards 20 50.00%
 Awards 10 25.00%
 Giving positive
feedback
10 25.00%
11
Yes No
0
5
10
15
20
25
30
35
40
36
4
Frequency
INFO IN %

Interpretation: In an organisation there are various ways in which help a manger to motivate
its employees and staff members in an attractive manner. Way of motivation are rewards,
awards and giving positive feedbacks for staff members. Herein, out of 40 respondents 20 (50%)
are responding that by rewarding employees they can motivate them in an effective manner.
Moreover, 10 (25%) are responding that by rewarding employees and staff members can
motivate them as well as 10 (25%) are responding that by giving positive feedback they can
motivate their employees and staff members in an attractive manner. Thus, motivation play's an
essential role within an organisation as well as help them to achieve gaols and objectives in
accurate manner.
Theme 3: HR play an important role in encouraging employees for gaining higher growth
Q.3. Can HR play an important
role in encouraging employees
for gaining higher growth and
development ?
Frequency INFO IN %
 Agree 30 75.00%
 Disagree 10 25.00%
12
Rewards
Awards
Giving positive feedback
0
5
10
15
20
25
20
10 10 Frequency
INFO IN %

Interpretation: From the above stated graphical presentation it has been determined that out of
40 respondents 30 (75%) are responding that human resource play's an important role in
encouraging employees for gaining higher growth and development. Where as remaining 10
(25%) are responding that it human resource dose not have positive response towards
encouraging employees for gaining higher growth and development in competitive edge.
Theme 4: Benefits of employee motivation for an organisation
Q.4. What are the benefits of
employee motivation for an
organisation ?
Frequency INFO IN %
 Increasing productivity 15 37.50%
 Improve performance 15 37.50%
 Enhancing skills 10 25.00%
13
Agree Disagree
0
5
10
15
20
25
30
35
30
10
Frequency
INFO IN %

Interpretation: In an organisation there are various benefits foe employees if they are
motivated. Herein, from the drawn graph it has been determined that out of 40 respondents 15
(37.5%) are responding that motivation will help in increasing productivity and 15 (37.5%) are
saying that it will help in improving performance of an employees and staff members.
Furthermore, remaining 10 (25%) are responding that it will enhance the skills and abilities of an
employee within an organisation so that they can complete their task in an effective manner.
Theme 5: Role of HR department in increasing motivation among Crown Plaza employees
Q.5. What are the role of HR
department in increasing
motivation among Crown
Plaza employees ?
Frequency INFO IN %
 Provide training and
development
25 62.50%
 Develop appropriate
strategy for appraisal
15 37.50%
14
Increasing productivity
Improve performance
Enhancing skills
0
2
4
6
8
10
12
14
16 15 15
10
Frequency
INFO IN %

Interpretation: From the above drawn graphical presentation it has been concluded that out of
40 respondents 25 (62.5%) are responding that human resource will increase motivation among
employees of a respective organisation. Where as remaining 15 (37.5%) are responding that it
will not create any kind of motivation among employees.
Theme 6: Company manager motivate employees for increasing their performance
Q.6. Do you think, company
manager motivate employees
for increasing their
performance and
productivity ?
Frequency INFO IN %
 Yes 35 87.50%
 No 5 12.50%
15
Provide training and development
Develop appropriate strategy for appraisal
0
5
10
15
20
25
30
25
15
Frequency
INFO IN %

Interpretation: As per the above stated graphical presentation out of 40 respondents 35 (87.5%)
are responding that a company manger will motivate its employees in increasing their
performance and productivity. Where as remaining 5 (12.5%) are responding that motivation
will not increase the performance of employees as well as productivity of an organisation.
CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Conclusion
As per the above described report, it can be analysed that HR department main role is to
motivate and encourage employees so that they are give their best while doing work for an
organisation. It examines all different norms according to the organizational growth as to kill
barriers in a company. With this, researcher can easily examine human resource department main
function in operating business in large market place. Motivating every employee by giving
reward in the form of incentive improves company's culture in an appropriate manner. It is the
last step of investigation activity, as in this whole judgement has been gained on the basis of
valid results.
5.2 Recommendation
By conducting research on analyse the role of HR department for motivating employees
and increasing their performance within an organisation is important for gaining income and
revenue. Crown Plaza require to adopt various strategies and policies which assist them in
16
Yes No
0
5
10
15
20
25
30
35
40
35
5
Frequency
INFO IN %

encourage employees for doing hard work in order to reach with desired goals and targets.
Reward is the best method through which they can easily motivate their workers for doing work
in achieving organisation set objectives and goals. In addition to this, recommendation has been
given in order to make suitable betterment in potential region of report.
17

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APENDIX
QUESTIONNAIRE
Q.1. Does HR department assist in motivating employees of Crown Plaza Hotel ?
 Yes
 No
Q.2. What are the ways through which organisation can enhance motivation among workers ?
 Rewards
 Awards
 Giving positive feedback
Q.3. Can HR play an important role in encouraging employees for gaining higher growth and
development ?
 Agree
 Disagree
Q.4. What are the benefits of employee motivation for an organisation ?
 Increasing productivity
 Improve performance
 Enhancing skills
Q.5. What are the role of HR department in increasing motivation among Crown Plaza
employees ?
 Provide training and development
 Develop appropriate strategy for appraisal
Q.6. Do you think, company manager motivate employees for increasing their performance and
productivity ?
 Yes
 No
Q.7. Do you have any suggestion regarding role of HR department in employees motivation for
organizational growth and development.
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