Research Project

Research Project

Aim
“To identify the importance of brand management for promotional activity”. Case study
based on Hilton.

Objectives
 To assess the role of brand management in development process.
 To identify the ways of promoting brand of Hilton.
 To ascertain the challenges faced by Hilton in brand management.

Theme 1: Brand promotion increases the productivity of
Hilton hotel
18
1
1
Yes
No
Cannot say

Theme 3: Customer contact is the most effective strategy
for brand promotion of Hilton hotel products and services.
16
2
1
1
Customer contact
Event management
Wall paintings
Any other (please specify)

Theme 2: Customers are strongly agreed with word of
mouth which considers the most trusted source of
communication to increase productivity.
14
2
2
1
1
Strongly agree
Agree
Neutral
Strongly disagree
Disagree

Theme 3: Customer contact is the most effective strategy for
brand promotion of Hilton hotel products and services.
16
2
1
1
Customer contact
Event management
Wall paintings
Any other (please specify)

Theme 4: Availability of the company consider good
strategy for brand management that increases productivity.
12
6
1
1
Availability
Good advertising
Low price and cost
Word of mouth

Theme 5: Brand image is an important thing which
generally influences customers towards selected enterprise.
Attractive place
Display and advertising
Brand image
Offers and discount
0 2 4 6 8 10 12 14 16
2
1
15
2
Frequency

Findings
In order to conduct overall research methods or data collection approach. Researcher
has been using different source of management goals. Apart from that, it also helps
to contribute in better resourceful manner. Researcher also has been taken help from
media, internet, journals, books and other sources. This helps to make the better
quality performance and also helps to make the good level of goals (Perera and
Perera, 2018).

THANK YOU