Research project Assignment Marks & Spencer
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Added on 2020-10-22
Research project Assignment Marks & Spencer
Added on 2020-10-22
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Research Project
CONTENTSContents...........................................................................................................................................11.1 Overview of research........................................................................................................11.2 Background.......................................................................................................................11.3 Significance of research...................................................................................................11.4 Research aims...................................................................................................................21.5 Research objectives..........................................................................................................21.6 Research questions...........................................................................................................21.7 Time scale.........................................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................3CHAPTER 3: RESEARCH METHODOLOGY.............................................................................3CHAPTER 4: DATA ANALYSIS..................................................................................................4CHAPTER 5: RECOMMENDATION AND CONCLUSION.....................................................145.1 Recommendation............................................................................................................145.2 Reflection.......................................................................................................................155.3 Conclusion......................................................................................................................15REFERENCES..............................................................................................................................16
TITLE: To ascertain the impact of digital technology on growth and expansion of businessoperations. A case study on Marks& Spencer (M&S).CHAPTER 1: INTRODUCTION1.1 Overview of researchIn an organisation, the company will survive in competitive market place because thiswill help in conducting effective research that assist in making and formulating decision makingprocess. Along with this, investigation is that procedures which help in gathering and collectingall required data of MNS. The conventional method has been operating and regulating thebusiness functions and on the other hand, most of the people are mainly involved with effectivedigital technology at the time of organising and conducting potential business operations and itsfunctions in appropriate way (Alshamaila, Papagiannidis and Li, 2013). These kind oftechnologies and methods are directly influences by both positive and negative factors which isessential for implementing some major business operations and activities in an organisation. Fordetermining and evaluating accurate results, firm are able to increasing their profitability andincome level in accurate manner. 1.2 BackgroundIn this section, research has been collecting and gathering large market area which help inassembling required data and information for particular sector which can make transform forusing accurate facts and figures in better manner. This will directly affect on firm which help inacquiring high level of revenue and income. In addition to this, the company will analysing andexamining the impact of digital technology on business activity and growth that can directlyaffect on business operation and its major functions. An organisation are also adopting or usingeffective techniques and methods that will help in gaining attention of large number of customerstowards creative services or facilities in proper manner (Apulu, Latham and Moreton, 2011).Therefore, staff members are adopting such major techniques and methods which assist inincreasing their company abilities and capabilities that can easily control and manage theirappropriate business operations and its functions in accurate mode. 1.3 Significance of researchThe main objective of this specific investigation is that this will assist in analysing andexamining such places and locations where they required to develop latest techniques and1
methods in better manner. Along with this, they need to manage and maintain all effectivebusiness operations and activities which help in enhancing company profitability and income ineffective manner (Awa, Ojiabo and Emecheta, 2015). So it is required for firm is to examine andidentify certain techniques and methods which is helpful in recognising the major impact ofbusiness operations and its functions on digital technology. 1.4 Research aimsAim of this research is “To ascertain the impact of digital technology on growth andexpansion of business operations. A case study on Marks& Spencer (M&S)”1.5 Research objectivesTo analyse the impact of digital technology on expansion and growth of businessactivities.To determine the major ways through which firm can use technology in an effectivemanner. To identify the contribution of technology in growth and development of M&S. To identify the importance of social media for growth and expansion of M&S.1.6 Research questionsWhat is the impact of digital technology on expansion and growth of business activities?What are the major ways through which firm can use technology in an effective manner?What is the contribution of technology in growth and development of M&S?What are the importance of social media in growth and expansion of M&S?1.7 Time scaleIn this part, the company will divide their tasks in various sections so with the help ofthis, organisation can complete their whole work in given time frame. In addition to this, Ganttchart help enterprise for analysing and examining various data and information towards accuratework. It can also identifying the deadline of their business activity and operations in the contextof an organisation. Along with this, time scale help in developing and formulating differentpolicies or strategies by this they can easily finish their working scenario within the firm. Thereare different business activities and operations that will take lot of time which directly affect onvarious working situations and conditions (Baines, Lightfoot and Smart, 2011). Time scale assistentity for maintaining and managing whole work regarding digital technology that will help in2
smooth running of business functions and its activities. MNS will assist in gaining appropriaterevenue and income for enhancing effective profitability in effectual manner. CHAPTER 2: LITERATURE REVIEWThis part of research is known as one of the most significant element of research. One ofthe main reason behind this is that under this views and opinions of various authors related withthe main topic of research is collected and analysed by researcher. This make the investigatorinform about various aspects of research and help in take better decision. All this supportresearcher in draw meaningful and valid conclusion. Effective use of technology enhanceefficiency of business activities and help in offer quality products to its customers at affordableprices (Hajli, 2014). As per the point of view of Carayannis, Sindakis and Walter, 2015 for get maximum benefit ofimplementation of technology, it is very important for firm to use right technical tool. This helpin store large amount of data and at the same time support in expand business activities in newareas. Further, it is very necessary for M&S to have adequate amount of funds as lack ofresources increase cost of business (Friedman and Friedman, 2013). Eesley and Miller, 2018 summarised that technology provide various long and short termbenefits to company. It provide various tools to store data and all this increase effectiveness ofmanagement. All this help in execute commercial activities in better way and encourage largenumber of customers towards company's product. Effective use of technology providecompetitive benefit to firm. Further, it help in collect information about the needs andrequirements of customers. Safe storage of all data help manager in take right decision relatedwith business activities. In addition to this, technology boost up the process of business growthand success. According to Indian CEO team, (2018), Social media brings various advantages for thebusiness organisations in terms of achieving growth and expansion. Here are the someimportance of social media in the growth and expansion of M&S:Increase revenue: The main benefit that can be received by M&S using social mediamedia is to generate huge revenues which can be possible through building a community orpromoting products and services through posting advertisement which took customers directly tothe company's home page. This will bring awareness among targeted people about the range ofproducts M&S offered.3
Brand development: Social media platform provides an opportunity to M&S to developits brand image by enabling to communicate with targeted people which requires less time andefforts. It facilitate company to try maximum to inform customers about their offerings. Attracting customers: By organising social media campaigns, M&S can easily attractfollowers with promotions or giveaways. Once the company get followers then they will easilyretain and encourage them to stay with company for longer period of time.Research: Social media is a online platform where large number of people are active ondaily basis which makes easy for company to interact with them and ask them for feedbacks andsuggestions that can help them in enhancing their products and services. It will help company toachieve huge customer strengths (Hinton and Hjorth, 2013).CHAPTER 3: RESEARCH METHODOLOGYIt is identify as an essential and foremost element of research projects which is beneficialfor the company to develop their business operations and activities effectively. Thus, with theuse of this, an enterprises easily get better outcomes in short duration. Research methodologyincludes various components which are shown as below: Type of investigation: It is a role of the specialist in order to use philosophy which assistto identify basic needs and wants of clients. In this specialist apply various strategies with aim todo research in successful manner. In this almost business entity use two types of research one issubjective and second is quantitative (Ward, 2016). Both are useful for the organisation to easilyidentify response of the customers about digitalisation. Quantitative research provide accuratedata and information to the researcher. This type of information support to identify basicrequirements of clients. Present research project in mainly relay on qualitative investigation togather valuable information. Research design: It is defined as handling of many advancements or instruments thatrender supports in investigation as well as accumulation of data which is to be applied as a studyaspects to determine unmistakable data estimation to analysis different exploration problems.Research design is classified into different parts such as descriptive, experimental andexploratory (Keeble and Wilkinson, 2017). All these are useful for the organisation tounderstood about the expectation of clients regarding digitalisation. In many ways, research needto use subjective research because it give accurate information to the company. 4
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