Role of Globalisation in Business Success

This research project explores the role of globalisation in driving business success and expansion at a global level. It aims to investigate the impact of globalisation on business success, identify ways businesses can expand globally, and analyze the risks associated with globalisation. The literature review highlights the benefits of globalisation for businesses, such as increased market share and revenue. The research methodology includes interpretivism philosophy, descriptive research design, and thematic data analysis. The findings will provide insights into the strategies used by successful businesses to enter new markets and gain a competitive advantage through globalisation.

Research Project

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................1
Research title-..............................................................................................................................1
Aims and objectives.....................................................................................................................1
Rationale......................................................................................................................................1
Literature review..........................................................................................................................1
Activity and time scale................................................................................................................3
Research methodology.................................................................................................................4
CHAPTER 2 LITERATURE REVIEW..........................................................................................6
Theme 1: investigate role of globalisation in success of business of Tesco................................6
Theme 2: identification of ways business can expand at global level.........................................6
CHAPTER 3: METHODOLOGY...................................................................................................8
3.1 Research Approach................................................................................................................8
3.2 Methodologies:......................................................................................................................8
CHAPTER 4: DATA COLLECTION AND ANALYSIS...........................................................................10
4.1 Data collection.....................................................................................................................10
4.2 Data analysis........................................................................................................................10
CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS.................................................15
5.1 Conclusions..........................................................................................................................15
5.2 Recommendations................................................................................................................15
CHAPTER 6: PERSONAL REFLECTIVE STATEMENT..........................................................16
6.1 Reflect on the research methods used in your project.........................................................16
6.2 Consider research methods that could have been used........................................................16
6.3 Areas for further research....................................................................................................16
REREFENCES..............................................................................................................................17

CHAPTER 1: INTRODUCTION
Research title-
How globalisation can drive business success
Aims and objectives
Aim- to examine how globalisation can drive business success
Objectives
 To investigate role of globalisation in success of business
 To identify ways business can expand at global level
 To analyse risk of globalisation on business
Research questions
 What is role of globalisation in success of business?
 What are the ways business can expand at global level?
 What type of risk can globalisation have on business?
Rationale
The main reason for choosing this topic is to analyse that how business can achieve
success in era of globalisation. Also, it will enable in finding out real example of those
companies who have expanded or attained success in this. Besides that, the topic will help in
understanding the benefit of globalisation for organisation to gain competitive advantage. In
addition, it will be easy to examine the strategies used by them to enter in new market.
Literature review
As said by Baylis, 2020, the evolution of globalisation has provided a platform for a
business to expand in other countries. It has allowed them to trade with other countries and
provide their products and services in order to fulfil needs of people. Moreover, it has opened
areas for growth and generate more revenue. However, there are different types of strategies
developed and applied by firms. This depends on their target market and type of goods offered.
According to Lechner and Boli, 2020, many small and medium firms are also getting
opportunities to enter in new market. They are able to attract large number of customers and earn
revenue. Furthermore, firms who are facing competition in local market is able to expand in
other markets. By this they are successfully operating there. globalisation provides opportunities
to companies to enter into new market and make connection with new consumers. That helps in
generating more sales and sustaining into market for longer duration. Globalisation is the process
1

that helps business in gaining competitive advantage by raising global brand image. It makes
consumers positive towards the brand and help in sustaining in market for longer duration.
Silova and Niyozov, 2020 argued that franchise is the best option to enter into new market. By
using this method entity can run its operations in global market in cost effective manner. As
giving franchise to any other local brand that has good command over the local area may help in
reducing operational cost and also help in enhancing awareness among people. By this way
people will buy its products frequently that may help organisation in gaining success in market.
As per the view of Lechner and Boli, 2020 globalisation creates threat to business
because in the new market it is very difficult to know needs of local population and serve them
products accordingly. If enterprise fail to satisfy needs of that people then enterprise may have to
bear huge financial loss, apart from this it may impact its presence in market badly. Many times
entities fail to analyse market condition and enter into new market, if selection of market is not
appropriate then also globalisation may create big trouble to business unit. In such condition
entities may not be able to sustain in new market for longer duration. In such condition it fails to
attract new investors hence overall financial stability of firm can get affected by this
globalisation. In order to maintain the competitiveness in the market, business entities are taking
continual initiatives that diversify the business activities in efficient manner. Globalisation is
termed out as leading concept that has become of vital concept in life during the last few
decades. Globalisation is term that mainly enhance the competition. This competition can be
relating with the product, target market, technological adaption, quick response and services cost
etc. One of the most striking manifestation of globalisation is that the number of the enterprise
can have the use of new technologies by the entrepreneurial and internationally oriented firms
that aids to exploit new business opportunities. Henceforth, Lechner and Boli, 2020 stated that
technical advancement is of the crucial tool that leads to increase the competition and also
improves the quality of good and services. On the other hand, globalisation has also enhanced
the speed of technology transfer and help to bring improvement in technological advancement.
Therefore, the firm needs to use the technical advancement so that sales and quality of product
can be increased. As per the view of Lechner and Boli, 2020 stated that globalisation has
enhanced the speed of technology transfer and bring technical improvement. Thus, development
of the international business activities that mainly coincided with widespread phenomenon of the
globalisation markets.
2

According to the view of Boli, 2020, stated that growth and expansion can be termed out
as key goals for most of the business owners and entrepreneurs. Thus, global market is one of
greatest ever opportunity for the business to expand their business activities at the international
level. Therefore, this can be stated that internet is one of the best example that how a new sales
and delivery channel Can transform the small business activities in better mode. Thus, many
entities use to get merge with the another business and this can be termed out as one of fastest
route to growth and expansion. In order to meet the enhanced consumer demand, many entities
are taking steps to expand their geographic footprint and extend their value chain to an
international level. However, the impact of globalisation on business can be best evidenced with
help of huge proliferation in cross border transaction.
As per the view of Boli, 2020 stated that economic expansion as well as the presence of
international entities that brings the employment oriented around the intellectual capital creates
the demand for modern product and services. Technical advancement is the helper of each
business practices. Therefore, optimum utilisation of the technology leads to better positioning in
market and also helps to enhance the business activities at the international level. Thus, rise in
knowledge levels of countries as newer technological and cultural that are opened to particular
area. Globalisation and international business are very interrelated to each other. International
business activities widely affect the economy, business life and society in different aspect. With
the expansion of business activities in the better manner, the business can able to gain
competitive advancement. This usually results into enhance better standard of living and leads to
improved quality of life.
Activity and time scale
Activity 1
week
2
week
3
week
4
week
5
week
6
week
7
week
8
week
9
week
10
week
Selection of
topic
Developing
aims and
objectives
Completion
3

of proposal
Literature
review
Drafting
methodology
Framing
questionnaire
Collection of
data
Analysing
data
Discussion
and
conclusion
Submission
Research methodology
Research philosophy- it provide a framework for conducting research in effective way. In present
research, scholar will use interpretivism philosophy. This is the framework in which research
only conduct research by considering theoretical perspective. There is no involvement of facts
and statistics. Human being is involved those who are able to give answers on subject areas. By
this way individual will be bale to get more authentic answers of research questions.
Research design- this is a process of data collection, analysis, etc. in context to this, researcher
will use descriptive design. This is the method in which each aspect of subject areas is being
described in theoretical manner. By describing each element individual can be able to find out
actual answers of research problems that will help in accomplishing this investigation
successfully.
Data collection – here scholar will gather both primary and secondary data in order to achieve
outcomes. The secondary data will be collected via journals, articles, etc. whereas primary data
will be collected via questionnaire (Silova and Niyozov, 2020). Use of primary method will help
4

scholar in knowing what companies thing about globalisation and related success matters. Apart
from this primary research will give actual facts that may help in answering research problems.
Secondary data will develop in-depth understanding about topic by this scholar can find out
answers of impact of globalisation on business success.
Sampling – it is method of filtering population and selecting samples. Thus, in this research
scholar will use random sampling method. The sample size will be 20 managers. This is very
essential for research to involve right number of people in the investigation so that accuracy of
data can remain maintains and end results can be right.
Data analysis- It is process of analysing data and obtain outcomes. In this study, thematic data
analysis technique will be used. This is best suitable for the qualitative kind of studies as it helps
scholar in presenting data in most effective manner.
5

CHAPTER 2 LITERATURE REVIEW
A literature review or narrative review is a type of review article. A literature review is a
scholarly paper that presents the current knowledge including substantive findings as well as
theoretical and methodological contributions to a particular topic. It provides deep knowledge
about the subject matter. It supports researchers in analysing the facts and figures which are
really necessary for growth of their firm. Information related to subject matter has also been
included in scholarly articles that are assists in having in-depth knowledge about the facts and
figures. It increases the existing knowledge of researchers that can support in completing their
research successfully.
Theme 1: investigate role of globalisation in success of business of Tesco
As per the view of Pieterse, (2019) globalization has one of the most important role in
success of Tesco. It has been analysed because of liberation in laws, rules and Policies Company
has been able to expand their business and achieve their goals and objectives. It has also assisted
them in increasing their sales as well as revenue that has supported the firm in growing.
Globalization has also supported in attracting large range of consumers and increases the
profitability of firm. Tesco has been able to expand their business in various countries because of
internationalization and globalization policy. It has assisted firm in being successful.
Globalization has also supported Tesco in making use of new technologies which has been used
by other different firm internationally. This has also assisted company in raising their
international business level. They have been able to increase their market share because of
process of globalization. Tesco is engaged in making use of various methods of advance
communication in order to interact with their consumers. This has assisted them in creating
consume loyalty internationally. Globalization has supported company in creating needs and
demands for products and services which has been sold by them.
Theme 2: identification of ways business can expand at global level
In the opinion of Lechner and Boli, (2020) there are various through which company can
engaged in expanding the business at global level. It has been analysed that they can make use of
various methods such as joint venture, franchising, partnership. In order to increase the market
share in new areas company can engaged in collaborating with other local work. This will be
very beneficial for them as firm will have an idea about the competitors. It will also become
easier for them to enter the market by these methods. They will be having an idea about the
6

existing consumers, their needs and preferences. This has assisted them in achieving their goals
and objectives. It has also been analysed that globalization has supported various business
organization in increasing their profitability as well as market share. Joint venture can assist the
business in making use of their resources, so it will help firm in reducing their cost effectiveness.
It will also support firm in growing and achieving their objectives. It has assisted in increasing
profitability.
7

CHAPTER 3: METHODOLOGY
3.1 Research Approach
Research approach is a kind of plan that includes broad assumption steps to data collection,
interpretation and analysis. There are two main types of research methods that are most
commonly used: deductive and inductive research approach (Hay and et. al., 2019). Deductive
approach focuses on development of hypothesis on the basis of existing theories and designing a
strategy to test hypothesis. Whereas, inductive approach starts with observations and theories
that are proposed at the end of research process as a result of observation. For this research
induction approach has been used as it will help in answering research questions in an
appropriate manner. Other than this it is also useful for generating untested conclusion of the
research.
3.2 Methodologies:
(i) Sampling
Sampling is a process through which specific members of a population are selected in
order to participate within research project. Sampling helps in making research type and size
manageable and also helps in making research findings and results more accurate. There are two
main types of sampling in primary data collection: probability and non-probability sampling
(Arantes do Amaral, dos Santos and Rodrigues, 2018). In probability sampling every population
member has a known chance of participating within a study. Whereas, in non-probability
sampling only selected members of population are selected in a non- random manner, as a result
only few members of the population have chance of participating within the study. In this non-
probability method has been used to select 20 managers of Tesco. All the 20 selected managers
will be asked to participate within the study.
(ii) Data analysis
Data analysis is a process of transforming, cleaning and modelling data to discover useful
information which is required for decision making within the research project. There are two
main types of data analysis methods: thematic data analysis and statistical data analysis.
Thematic data analysis method is used for analysis of qualitative data analysis methods (Khupe
and Keane, 2017). Whereas statistical data analysis method is used for analysis of quantitative
data analysis methods. For this research, thematic data analysis method has been chosen as it
helps in analysing qualitative data.
8

(iii) Cost, access and ethical considerations
Cost: In order to complete this project overall £400. Main cost of this project was in collection of
primary data from all the selected respondents, where all the respondents were asked to
participate in the survey and fill the questionnaire provided to them (Kopnina and Blewitt, 2018).
Access: Access to all the secondary data was easy and most of the data was available on online
journals, scholars, websites etc. access to primary data was a bit difficult as response of all the
respondents was not available to the researcher on time.
Ethical considerations: There are various kinds of ethical considerations that were focused on
and considered in this project:
 None of the respondents were forced to participate within the study.
 Research participants privacy was also protected during the research.
 If any one of the respondents wanted to back out from participating within the research, then
they were not forced for the same and were allowed to do so.
 All kinds of primary and required information related to the research was provided to the
respondents and after that their consent was taken and were asked to participate within the
study.
 Data protection act, 1998 was also adhered while collecting both primary and secondary data
for the research (Martynova and et. al., 2019).
 All kind of communication related to research was done with transparency and honesty.
9

CHAPTER 4: DATA COLLECTION AND ANALYSIS
4.1 Data collection
All the primary data for this research was collected within the help of a survey. A survey
was conducted that consisted of a questionnaire which was distributed to selected 20
respondents. All the 20 respondents were asked to fill the questionnaire so that primary data for
the research can be collected and analysed in an accurate and appropriate manner.
4.2 Data analysis
Theme 1: Role of Globalization in success of an organization
Question 1: What role according to you does globalization plays within success of your
organization?
Options Respondents
Platform to expand business in other countries 8
Allowed trading with other countries 4
Get opportunities to enter into new market 4
Each access to advance technology 3
Others 1
Total 20
Figure 1 Role of Globalization in success of an organization
Interpretation: From the above graph it has been analysed that out of 20, 8 participants says that
globalization helps in providing to business organizations so that they can expand their business
to other countries. 4 of them says that it helps in making trading easy with other countries. 4
respondents say that it helps in getting opportunities to enter into a new market, while 3 of them
says that globalization helps in making easy access to advance technology and only one of the
10

respondents explained different role of globalization in success of an organization. From this
analysis it has been interpreted that globalization plays an important role in success of an
organization but most importantly it helps in making resources, technology available easy for the
organization and provides an opportunity to expand business in other countries.
Theme 2: Ways to expand business at global level
Question 2: What are the main ways through which your organization can expand their business
at global level?
Options Respondents
Franchise 12
Licensing 4
Joint Venture 3
Others 1
Total 20
Figure 2 Ways to expand business at global level
Interpretation: From the above graph it has been analysed that out of 20, 12 respondents says
that one of the best ways through which business can be expanded into global level is Franchise.
Whereas, 4 of them says that Licensing can help in expanding a business at global level, 3 of
them says that Joint Venture is a better way to expand a business but only one respondent says
that there are many other better options through which organization can expand their business at
global level. From this analysis it has been interpreted that one of the best ways through which it
becomes easily for organization to expand their business in other countries at global level is
Franchise.
11

Theme 3: Risk of globalization on business
Question 3: Do you think there are any kind of risk that globalization can have impact on Tesco?
Options Respondents
Strongly Agree 7
Agree 6
Disagree 5
Strongly disagree 2
Total 20
Figure 3 Risk of globalization on business
Interpretation: From the above graph it has been analysed that out of 20, 7 strongly agree to the
fact that there are various kinds of risk that globalization can have on business. Six of them
simply agrees to this fact. Whereas, there were 5 respondents who disagreed that there are risk
that globalization have which can impact overall business of Tesco and 2 of the respondents
strongly disagreed to this fact. From this analysis it has been interpreted that, it cannot be clearly
said that risk of globalization truly impacts Tesco or not but from this analysis it can definitely
be said that there are some risk of globalization that can impact Tesco.
Theme 4: Types of risk that a business can face due to globalization
Question 4: What according to you are come most common types of risk that a business can face
due to globalization?
Options Respondents
Loss financial stability 9
12

Increased competition for scarce resource 6
Global excess liquidity 3
Others 2
Total 20
Figure 4 Types of risk that a business can face due to globalization
Interpretation: From the above graph it has been analysed that out of 20, 9 respondents says that
loss of financial stability is one of the major risk that a business can face because of
globalization, 6 of them says that increased competition to scarce resources is one of the main
risk faced by organization. While three of them says that global excess liquidity is one of the
main risks. There were only 2 respondents who said that other then these three there many other
kinds of risk that can impact a business due to globalization. From this analysis it has been
interpreted that an organization faced many different kinds of risk because of globalization and it
is important for them to focus on resolving such risk faced by the organization in order to expand
their business appropriately.
Theme 5: Negative impact of globalization on Tesco
Question 5: Do you think there has been a negative impact of globalization on Tesco?
Options Respondents
Strongly Agree 4
Agree 7
Disagree 6
Strongly disagree 3
Total 20
13

Figure 5 Negative impact of globalization on Tesco
Interpretation: From the above graph it has been analysed that out of 20, only 9 respondents
either disagreed or strongly disagreed to the fact that globalization impact Tesco negatively, rest
all the respondents either agreed or strongly disagreed to this fact. From this analysis it has been
interpreted that it is important for organizations to focus on all kinds of impact og globalization
as it can negatively impact business of an organization.
14

CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS
5.1 Conclusions
From the above research it has been summarized that globalization is one of the main
factors that helps an organization to achieve success and expand their business globally. There
are various kinds of benefits that globalization provides to business with the help of which
organizations can easily expand their business in other countries. It has been analysed that in
order to expand business globally it is important for organizations to choose an appropriate
strategy through which they can easily expand and establish their business successfully within
the chosen country. choosing an appropriate strategy such as Franchising can not only help an
organization to expand in other markets but will also help them to successfully operate there
adhering all kinds of rules, regulations and legislation of the chosen country with will further
help them to sustain within the chosen country.
5.2 Recommendations
Here are few recommendations through which globalization can drive a business towards
success. Some of the recommendations are as follows: Before choosing a country to expand
business organizations should conduct a result about the macro environmental factors of the
country that can impact overall business within the chosen country (Martynova and et. al., 2019).
It will further help the organization to understand culture of the organization, needs and
requirements of people of that country so that appropriate strategy can be chosen to expand
business.
15

CHAPTER 6: PERSONAL REFLECTIVE STATEMENT
6.1 Reflect on the research methods used in your project
It is extremely important for us to select appropriate research method suitable for the
project as these research methods helps in completing the research project in an appropriate
manner. In order to complete this project in an appropriate method inductive research approach
was used. In order to answer all research question in an appropriate manner interpretivism
research philosophy was chosen. In order to complete data analysis primary data collection
method was chosen in which with the help of survey primary data collection was chosen. As
time period in which research project was required to be completed was short so non-probability
sampling method was chosen and with the help of this method 20 respondents were chosen.
6.2 Consider research methods that could have been used
There are various other kinds of methods that could have been used in order to complete
the research project in a much better manner. In place of interpretivism research philosophy
method, positivism could have been used adhering factual knowledge that has been gained with
the help of observations. Other than this this, in place of thematic data analysis method,
statistical data analysis method could have been used for analysis of data as it would have helped
in effectively presenting results of the research methods.
6.3 Areas for further research
Globalization is one such area of research in which various kinds of research has been
carried out. Its impact upon organizations their business, ways in which it can help organization
to extend their business in other countries and many more has been focused on till not. But its
impact upon relationship of two countries has been focused least. Very few researchers have
been carried out in this field of research.
16

REREFENCES
Books and Journals
Arantes do Amaral, J.A., dos Santos, L. and Rodrigues, R.J., 2018. Combining Project-Based
Learning and Community-Based Research in a Research Methodology Course: The
Lessons Learned. International Journal of Instruction. 11(1). pp.47-60.
Baylis, J., 2020. The globalization of world politics: An introduction to international relations.
Oxford University Press.
Hay, F.R., and et. al., 2019. Seed longevity phenotyping: recommendations on research
methodology. Journal of experimental botany. 70(2). pp.425-434.
Khupe, C. and Keane, M., 2017. Towards an African education research methodology:
decolonising new knowledge. Educational Research for Social Change. 6(1). pp.25-37.
Kopnina, H. and Blewitt, J., 2018. Globalization and business. Sustainable Business, 2nd
Edition. 117(138). p.22.
Lechner, F.J. and Boli, J. eds., 2020. The globalization reader. John Wiley & Sons.
Lechner, F.J. and Boli, J. eds., 2020. The globalization reader. John Wiley & Sons.
Martynova, L., and et. al., 2019. Entrepreneurship Activity in the Service Sector in Globalization
Conditions. Journal of Entrepreneurship Education.
Pieterse, J.N., 2019. Globalization and culture: Global mélange. Rowman & Littlefield.
Silova, I. and Niyozov, S. eds., 2020. Globalization on the margins: Education and post-socialist
transformations in Central Asia. IAP.
17