TABLE OF CONTENTS TOPIC:.............................................................................................................................................1 CHAPTER 1: INTRODUCTION....................................................................................................1 1.1 Research project outline and specification............................................................................1 1.2 Factors that contribute to the process of research project and Justification..........................3 1.4 Research Methodology..........................................................................................................3 1.5. Gantt Chart with Timeline...................................................................................................3 CHAPTER 2: LITERATURE REVIEW.........................................................................................4 1.3. Critical review......................................................................................................................4 Theme 1: Importance of employee retention in the company...................................................4 Theme 2: Motivating factors in boosting the retention of employees at Hilton Hotel...............4 Theme 3: Challenges faced by Hilton Hotel by high employees turnover.................................5 Theme 4: Strategies for raising the employee retention in the hospitality industry...................5 CHAPTER 3: RESEARCH METHODOLOGIES..........................................................................6 2.1 Match the Resources efficient to research question..............................................................6 2.2 Undertaken the proposed research investigation...................................................................8 CHAPTER 4: Data Findings, Analysis and Discussion..................................................................9 2.3 Record and Collate the relevant data....................................................................................9 3.2 Interpretation.......................................................................................................................15 CHAPTER 5: CONCLUSION AND RECOMMENDATION & LIMITATIONS......................18 3.3 Recommendation and Justification and Limitations...........................................................18 CONCLUSION..............................................................................................................................18 REFERENCES..............................................................................................................................19
TOPIC: “Toidentifytheimpactofemployeeretentioninraisingtheperformanceofthe organisation in hospitality industry. A case study on Hilton Hotel”. CHAPTER 1: INTRODUCTION 1.1 Research project outline and specification. Introduction Employees are the key to success of all the organisation. Employee retentions is referred to the techniques employed by the management in order top help the employees to stay with the organisation for longer period of time. Employees retention strategies go a very long way in motivating the employees so that they stick to the company for maximum time as well as contribute effectively. It is very essential for the company to put efforts very sincerely in order to ensure the learning and growth for the employees (Younge and Marx, 2016). If employees are not satisfied with the company, than it is not possible to achieve the desire goals and objectives of the organisation. For retention of employees, organisations used to put many efforts like rewards and incentives system, training and development programmes so that they feel valued for the organisation which in turn motivate them. In this present research, researcher use systematic techniques and methods for identifying the impact of employee retention in raising the performance of the organisation. Hilton hotel is being chosen for assessment. It is one of the global brand of full service hotels and resorts. Background of the Research The present research is based on the importance of employee retention as well as its impact on the performance of Hilton Hotel. It is fact that employee are the backbone of the company, if employees are not satisfied and motivated it is not possible to gain competitive advantages in the market. The impact of employee retention on the performance of the company is critical because it directly affects the goodwill and reputation of the organisation. Further, high labour turnover also raises the cost of operation which in turn decreases the profitability of the company (Noe and et.al., 2017). Thus, this present research paper will identify the impact of employee retention in raising the performance of Hilton hotel as well as provide further improvement in controlling the high labour turnover rate. 1
Statement of Research Problem The present research is focusing on employee retention, its benefits, its impact as well as it challenges. Further researcher will also provide some solution to the company for boosting employee retention (Aguenza and Som, 2018). However, the problem or gap is that researcher will not able to focus on other things of employee retention such as standards, frameworks and other things which is also very essential but because of lack of time, issues and resources, scholar will not able to focus on these things. Aim and Objectives and Research Questions Aim: “Toidentifytheimpactofemployeeretentioninraisingtheperformanceofthe organisation in hospitality industry. A case study on Hilton Hotel”. Objectives: To identify the importance of employee retention in the company. To determine the motivating factors in boosting the retention of employees at Hilton Hotel. To identify the challenges faced by high employees turnover. To provide strategies for raising the employee retention in the hospitality industry. Research Question: 1.What are the importance of employee retention in the company? 2.What are the motivating factors in boosting the retention of employees at Hilton Hotel? 3.What are the challenges faced by Hilton Hotel in overcoming the issues of employees turnover? 4.What are the strategies required for raising the employee retention in the hospitality industry? Purpose and Scope of the Study The main purpose of the study is to identify the impact of employee retention on raising the performance of the company. Another purpose is to identify the benefits and challenges faced by organisation in employees retention. The scope of this study is very broad as it is used in both academic and corporate sector. Students who are persuading the studies related to management of human resources will find 2
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very beneficial from this research study. On the other hand, this research is could also be used by the organisation for understanding the importance of employees retention. 1.2 Factors that contribute to the process of research project and Justification. There are various factors that allows researcher to choose the topic employee retention. These are easy availability of data as the information of employee retention, its benefits, challenges and impact are easily available. Another factors which allows researcher to choose the topic is the interest behind the topic as scholar is very interested in knowing the feelings and emotions of employees working in the company. 1.4 Research Methodology Research MethodologyApplied in the Research Research Methods/TypeQualitative Research ApproachInductive Research DesignDescriptive Sampling Probabilistic in which Random Sampling technique will be used. 20 HR managers of Hilton Hotel Data CollectionBoth Primary (Questionnaire) and Secondary Data AnalysisQualitative in which Thematic Analysis 1.5. Gantt Chart with Timeline Chapters Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Introduction Literature review Research methodology Data collection, Analysis & Interpretation 3
Conclusion CHAPTER 2: LITERATURE REVIEW 1.3. Critical review Theme 1: Importance of employee retention in the company. According toMANDHANYA, (2015)employees are the key to success for all types of organisation irrespective to there size, scale and objectives. If employees are not there it is not possible to reach desire goals and objectives of the company. Employee retentions is referred to the techniques employed by the management in order top help the employees to stay with the organisation for longer period of time. If employees are not motivated and satisfied, it will directly influenced the quality of goods and services organisation is providing to customers that automatically results in fever satisfaction of customers. However,Porter and Kramer, (2019)said that, employee retention is important because hiring is not an easy process as HR managers have to shortlists some individual from large pool of talents, conduct preliminary interviews and many other task are required. Rabbiandet.al.,(2015)articulatedthat,whenanemployeeresignsfromthe organisation, it might be happen that they would join the competitors and this is not at all good for the organisation.It is because employees tends to take all the current organisation policies, strategiestootherorganisation.So,employeeretentionisalsoveryimportantforthe organisation to remain competitive in the market place. In addition to this, employee retention is also very as it positively affects the goodwill of the company. It is fact that goodwill and reputation is more important than profit margins. However,Aruna and Anitha, (2015)said that, employee retentions is also very essential for the company to retain the valuable and worth employees. It is because each and every company required the talented and hard-working workforce. Theme 2: Motivating factors in boosting the retention of employees at Hilton Hotel As per the findings ofGanesh, (2016)motivation is very important for the success of the organisation as well as for retention of employees for long term. Motivation is the essence of the organisation as it is very essential for gaining competitive advantage in the market. Respect, dignity, salary, rewards, position, social culture and many others are the factors which boost the motivation of employees. It is very essential because if organisation do not focus on employees 4
motivation, it will increase the employee turnover along with the quality of work done by workers. If quality is affects it will decrease the customers satisfaction which will automatically influence the performance of the company in negative way.Kreeger and Smith, (2017)said that, in service industries like hospitality, healthcare etc. motivation plays a critical role because if employees are not motivated they do not provide optimum and desire services to customers and services sector in totally depends on services quality rather than products. Konar, Ali and Hussain, (2018)stressed on Abraham Maslow's motivational theory as it is one of the best theory of motivation that includes all those factors which are very necessary for motivating employees. In this theory there are five needs of employees which are physiological, safety, social, Esteem and self-actualization needs and it is key to motivate employees as well as to retain them for longer period. In physiological needs, organisation should ensure that employee have shelter, food and clothes as these are basic needs. The salary should be like it can fulfils the basic needs. Further, safety needs included, security, freedom, safety as they could motivate employees by fulfilling the safety needs (Abraham Maslow's Hierarchy Theory of Motivation,2018). Social needs included love and belongingness so that employees feel comfortable and share there emotions with subordinates. Esteem need includes dignity, respect working in the company as if respect is not given to them, there moral is affected. On the other hand, the most important needs and motivating factors is the desire for growth and development. These are the motivating factors that organisation needs to fulfils for motivating employees. Theme 3: Challenges faced by Hilton Hotel by high employees turnover. According to theDzhandzhugazova and et.al., (2016)employee turnover rate refers to the number of workers leave the company and are replaced by new one. Employee turnover is one of the biggest challenges that organisation faced as it influenced the reputation, performance of the company. Cost of production is very first challenge that company faced as recruitment, selection, training and development raise the cost of production which in turn decreases the profit margin of the company.Jaworski and et.al., (2018)argued that, time is very big challenge that organisation faced. HR managers takes time for filling the empty post which in turn decreases the quantity of the work. On the other hand, providing training to employees is takes too much time which is also a challenging for the company. Theme 4: Strategies for raising the employee retention in the hospitality industry 5
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As per the findings ofNoe and et.al., (2017)reward system is one of the best strategy for raising the employee retentions in the hospitality industry. Effective rewards system retain employees for long term, especially monetary benefits. Rewards must be separate from salary. Organisations should focus on organise effective reward system within organisation. However Yoon, Jang and Lee, (2016)said that organisation could build an attractive hospitality culture in the organisation so that employee feel happy and enjoy working in the work. It is true that, employee retention is increase if employees are engaged with the organisation.Lu and et.al., (2016)said that, employee recognition is another strategy that organisation could follow for increasing the employee retention. As it is the desire of every individual to go beyond and above. So company should provide development opportunities to employees. CHAPTER 3: RESEARCH METHODOLOGIES 2.1 Match the Resources efficient to research question. Research methodology Researchmethodologyisappliedinresearchprocesswhichisusedtocollect information on the research problem and then developing a hypothesis on the problem. After developing hypothesis it finds out the main variable of the research problem that changes because of different factors (O’Hagan and Sasamoto, 2016). After choosing the variable the plan is implemented by choosing and implementing correct research method and then the execution of research was right or not is find out by different test that includes T test etc. and finally the conclusions are drawn by the researchers. Research type Research types are basically of two types . Every research either based on qualitative type or quantitative type. The research which is quantitative in nature takes figures and facts into consideration for research findings. Quantitative research includes comparative charts and involves experiments and mostly based on statistics of attitudes, opinions and take large sample of data for better results. This can be done through interviews, longitudinal studies, opinion polls etc. On the other hand qualitative research type is based on motivationand opinions and increase understanding of the researcher. It is used to dig deep in the problem with the help of finding trends in opinions (Grenier and Collins, 2016). To analyse the opinions qualitative 6
approach is based on small data and includes interviews of small section of employees or customers. Thisresearch has used quantitative research type as it includes interviews of 20 employees of Hilton hotel which helped researcher to understand the traits, personality and attitude of people and enhances the understanding of researcher. Research approaches Research approach deals with data collection and their critical analysis considering their pro and con and finally interpreting the data. Research approach deals with solving the problem or addressing the problem. Research approaches are of two types which is implemented to solve the problem. The inductive approach thatdeals with creating new data out of the given data or information and includes logical and detailed explanation. It considers old researches with new perspective by giving different and new perspective. It takes qualitative data as as the base of its study. On the contrary the the deductive approach deals with creating new hypothesis based on that moment itself (Johnson, Gibbs Grey and Baker-Bell, 2017). It deals with current scenario and takes quantitative data as a base of its study. The researcher has used inductive approach asemployees of Hilton has been given questionnaires to fill on current issues and new hypothesis was formed by the researcher to find out the impact of issues in the company. Research design: It is a proper framework used by researcher to combine various methods in research in logical manner to efficiently deal with the problem. A good research design must be reliable, valid and free form biases. The different types of research design that are used areDescriptive research design which refers to detailed description of particular situation and based on that the data are collected and implemented. The other is experimental design that defines cause and effect relationship of research which define variables both dependent and independent. The other design is co relational where researcher link two variables that are connected. The research has used Descriptive design as it considered detailed description of case and based on that problems are formulated ans solved. Sampling- 7
Sampling refers to the process of selecting sample fro a groupof people that help in drawing conclusion about large population. For effective sampling the population chosen needs to be unbiased and free from external pressure (Barnham, 2015). This research has used Probabilistic sampling in which Random Sampling technique will be used by taking 20 HR managers of Hilton Hotel. Data collection Data collection is the process used to collect the information by using systematic methods. Primary and Secondary are two methods used for data collection. The data are collected either are primary which are fresh and never used before or secondary which are already being used and find out by other researchers. Researcher will collect information from both the sources. In primary, scholar prepare questionnaire and in secondary scholar use books, journals and articles in literature review. Dataanalysis The process of collecting data, transforming it and then turn it into a model that can solve the issue with available information. This researcher used thematic analysis as the data were divided according to the themes and then the hypothesis were formed and results were obtained (Greenfield and Greener, 2016). 2.2 Undertaken the proposed research investigation There are some factors that help researcher to adhere to the scope of the research which are as follows- Scope:The scope of this study is very broad as it is used in both academic and corporate sector. Students who are persuading the studies related to management of human resources will find very beneficial from this research study. On the other hand, this research is could also be used by the organisation for understanding the importance of employees retention. Resources: This is another factors that help researcher in investigation is availability of resources. The researcher has plan all the resources before starting the research like man-force, fund, secondary sources, stationery items, storage device etc. 8
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Time: This present research has been completed in 9 weeks. Researcher has completed all the activities in given time. CHAPTER 4: Data Findings, Analysis and Discussion 2.3 Record and Collate the relevant data. QUESTIONNAIRE Name of Organisation:Hilton Hotel Designation of Respondents: HR Managers Age: Gender: 1. Do you think employee retention is very important for the future growth and development of the hotel? Yes No May be 2. Do you think your hotel have good control over employee retention rate? Yes No Not Sure 3. According to you, what are the benefits your hotel in enjoying by employee retention? Attracts talented people Raise the moral of employees Gain competitive benefits Others 4. Do you think reputation of the hotel in the market influenced by high retention rate? Highly Agree Agree Highly Disagree Disagree Neutral 5. As per your opinion, customer satisfaction is greatly influenced in hospitality industry 9
through dissatisfied employees? Yes No May Be 6. What are the challenges your hotel faced by employee turnover? Increase cost of production Consume time and resources Affect the goodwill All the above 7. What strategies your hotel use for boosting the employees motivation? Rewards and Incentives Effective Working Culture Employee recognition 8. Recommendation if any... Theme 1: Employee retention is very important for the future growth and development of the hotel. ParticularsRespondents Yes12 No6 May Be2 10
Theme 2: Hilton Hotel have good control over employee retention rate. ParticularsRespondents Yes13 No5 May Be2 Theme 3: Employee retention Attracts talented people. 11 Yes No May Be YesNoMay Be 0 2 4 6 8 10 12 14 Respondents
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ParticularsRespondents Attracts talented people8 Raise the moral of employees6 Gain competitive benefits5 Others1 Theme 4: Reputation of the Hilton in the market influenced by high retention rate. ParticularsRespondents Highly Agree7 Agree4 Highly Disagree5 Disagree3 Neutral1 12 Attracts talented people Raise the moral of employees Gain competitive benefits Others 012345678 Respondents
Theme5:Customersatisfactionisgreatlyinfluencedinhospitalityindustrythrough dissatisfied employees. ParticularsRespondents Yes11 No7 May be2 Theme 6: Goodwill of the hotel is largely affected by employee turnover and it is biggest challenge. ParticularsRespondents Increase cost of production7 Consume time and resources5 13 Highly Agree Agree Highly Disagree Disagree Neutral
Affect the goodwill8 All the above0 Theme 7: Rewards and Incentives is used by Hilton for boosting employee motivation. ParticularsRespondents Rewards and Incentives9 Effective Working Culture4 Employee recognition6 All the above2 14 YesNoMay be 0 2 4 6 8 10 12 Respondents
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3.2 Interpretation Theme 1: Employee retention is very important for the future growth and development of the hotel. INTERPRETATION: From the above questionnaire conducted through survey from 20 HR managers of Hilton Hotel that employee retention is very important for the future growth and development of hotel as supported by 12 respondents. They said that with the skilled and experienced workers, hotel can grow more as compare to new joiners. As per the literature review, employees are the key to success for all types of organisation irrespective to there size, scale and objectives. If employees are not there it is not possible to reach desire goals and objectives of the company. On the other had, 6 managers are not supporting as they said employee retention is not only important, interior, furniture, infrastructure, services quality is important for the growth of hotel. Only 2 members are confused. Theme 2: Hilton Hotel have good control over employee retention rate. INTERPRETATION: From the above questionnaire conducted through survey from 20 HR managers of Hilton Hotel that hotel have good control over employee retention as supported by 13 respondents. They said that organisation used to include all those factors which keep employee motivated like rewards, incentives, health and safety benefits etc. On the other hand, rest of 5 HR managers are not supporting as from there perceptiveness, hotel have no control 15 Rewards and Incentives Effective Working Culture Employee recognition All the above 0 1 2 3 4 5 6 7 8 9 Respondents
over employee retention, they do emphasize on any other things like infrastructure, furniture and others. Only two managers are confused. Theme 3: Employee retention Attracts talented people. INTERPRETATION: From the above questionnaire conducted through survey from 20 HR managers of Hilton Hotel that firm enjoy some benefits of employee retention. 8 managers are supporting that it attracts talented people which is very important for hotel to gain competitive advantage in the market place. They said that with the high retention rate, skilled candidate are attracted towards the company.6 people said that moral of employee is raised by the employee retention rate as they feel safe and secure working with the firm. As per the secondary research conductedemployee retentions is very essential for the organisation to retain the valuable and worth employees.On the other hand, 5 people said that hotel could gain competitive benefits in the market. Theme 4: Reputation of the Hilton in the market influenced by high retention rat INTERPRETATION: From the above questionnaire conducted through survey from 20 HR managers of Hilton Hotel that reputation of company in the market is influenced by high retention rate as 7 managers are highly agreed. They said that skilled and experience workers are very essential for gaining the competitive benefits in the market. 4 respondents are also supporting with the same reason as said by 7 manager before. As per the secondary research, employee retention is also very as it positively affects the goodwill of the firm as goodwill and reputation is more important than profit margins. On the other hand, 5 people are highly disagree as they are not supporting because as per there perspectives the services of Hilton are enough for building its reputation in the market. Only single person have no perfect answer. Theme5:Customersatisfactionisgreatlyinfluencedinhospitalityindustrythrough dissatisfied employees. INTERPRETATION: From the above questionnaire conducted through survey from 20 HR managers of Hilton Hotel that customer satisfaction is greatly influenced in hospitality industry through dissatisfied employees as said by 11 respondents. They said that in hotel sector, everything is depends on the quality of services and services are depend on employees. So, if employees are satisfied, it is sure that customer satisfaction will definitely raised. On the other hand, 7 respondents are not supporting with as they said customer satisfaction is influenced by 16
tangible services like accommodation facilities, quality of food, infrastructure etc. employees also plays a role but not entirely. Only two managers are confused. Theme 6: Goodwill of the hotel is largely affected by employee turnover and it is biggest challenge. INTERPRETATION: From the above questionnaire conducted through survey from 20 HR managers of Hilton Hotel that goodwill of the hotel is largely influenced by employee turnover as supported by 8 respondents. As per the secondary research, high employee turnover negatively affects the reputation of the hotel and it is one of the biggest challenged faced by firm. 7 respondents said that cost of production is increases by high labour turnover. As per the perceptive of 5 managers high employee turnover consumes the time and resources of the hotel as in recruitment, section and training time and resources are required. Theme 7: Rewards and Incentives is used by Hilton for boosting employee motivation. INTERPRETATION: From the above questionnaire conducted through survey from 20 HR managers of Hilton Hotel that rewards and incentives is mainly used by hotel for boosting employee motivation. They said that reward system is one of the best strategy for raising the employee retentions in the hospitality industry. As per the secondary research, Effective rewards system retain employees for long term, especially monetary benefits. 4 people are supporting that providing effective working culture is best strategy for boosting employees motivation. As per the view of 6 managers, employee recognitionhelps to raise the level of motivation of employees. As per the secondary research, it is the desire of every individual to go beyond and above. So company should provide development opportunities to employees. CHAPTER5:CONCLUSIONANDRECOMMENDATION& LIMITATIONS 3.3 Recommendation and Justification and Limitations From the above primary analysis, researcher have identified some recommendation which are as follows- Hilton hotel should focus onreward system is one of the best strategy for raising the employee retentions in the hospitality industry. Effective rewards system retain employees for long term, especially monetary benefits Hilton Hotel should focus on building an attractive working culture in the organisation so that employee feel happy and enjoy working in the work. 17
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Hilton Hotel should emphasize of employee recognition as this is also one of the best HR policy to retain employees because it is the desire of every individual to go beyond and above. So they should provide development opportunities to employees. Limitations There are some limitation which researcher has faced in completing this present research which are as follows- Cost limitations:Researcher has planned the budget before staring the work but still at some task or activities like data collection, assessing secondary data the cost has raise over the budget and it is beyond the control because it is important to answer the research question. Time Limitations:Researcher has faced time limitation as in evaluation the suitable research methodologies, scholar has taken too much time which is beyond the control of the researcher. CONCLUSION From the above report, employees are the key to success of all the organisation. Employee retentions is a technique employed by the management in order to help the employees to stay with the organisation for longer period of time. Further, motivation is also very important for raising the performance of organisation through retention of employees. Moreover, report also conclude the importance of employee recognition is another strategy that organisation could follow for increasing the employee retention. Moreover,employee retentions is also very essential for the company to retain the valuable and worth employees. 18
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