Impact of Globalisation on Business Activities
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Added on 2021-02-18
Impact of Globalisation on Business Activities
Added on 2021-02-18
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Table of ContentsTITLE .............................................................................................................................................1INTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................1P1 Research proposal that clearly defines a research question or hypothesis, supported byliterature review.........................................................................................................................1P2 Research methods and conduct primary and secondary research..........................................6TASK 2..........................................................................................................................................10P3 Primary and secondary research using appropriate methods for a business research project...................................................................................................................................................10P4 Analytical tools to analyse research findings and data........................................................12TASK 3..........................................................................................................................................20P5 Research outcomes in an appropriate manner.....................................................................20TASK 4..........................................................................................................................................21P6 Effectiveness of research methods applied for meeting objectives.....................................21P7 Alternative research methodologies.....................................................................................22CONCLUSION..............................................................................................................................22REFERENCES..............................................................................................................................23
TITLE “To investigate the impact of globalisation on business activities and functions of anorganisation”. A case study on Vodafone. INTRODUCTION Globalisation refer as an important process in which ideas, goods and people spreadthroughout the globe. It is the process of global integration arising from the interchange of worldproducts, views, ideas and many other aspects of culture. In simple term, globalisation introduceto effective processes that maximise world-wide exchanges of culture and national resources(Arshad and et. al., 2014). advances in telecommunication and transportation infrastructure,covering the rise of telegraph and its posterity the internet, all these are identify as a majorfactors in globalisation, creating further interdependence of cultural and economic activities. Forthis research project chosen organisation is Vodafone which is the British multinationstelecommunications conglomerate. This report is divided into different parts which includes,reserch aim/objectives and questions, different types of research methods, literature review, datacollection, conclusion and recommendation. Thus, all this are main and formost way for theresearcher to easily company each activities of study within given time period. TASK 1P1 Research proposal that clearly defines a research question or hypothesis, supported byliterature reviewResearch proposal is introduce as a formative part of research which includes summaryof entire project. In this section, different aspects are includes such as background, aim,objectives, questions, rational and significance of the research. All this are determined as under: Background of the research: Globalisation is given topic for this research which isidentify as an essential process by which business or many other enterprise develop globalimpact or start operating on a global scale (Binder, 2016). Globalisation is a large concept whichdirectly or indirectly impact on business functions. Vodafone decide to trade their goods andservices in across the borders, it is a part of globalisation which influence on function ofcompany in a direct manner. Marketing function of the company is highly impacted throughtrade of product and services. For this, company need appropriate promotional channel topromote their business activities at international level. In this, they need sufficient amount of1
fund and time. Main reason of the Vodafone in trading their goods and services internationally isto increase sales, generate economics of scale in production, insulate seasonal domestic sales byanalysing new foreign markets, develop jobs, productivity growth and wealth, and encourage theexchange of ideas, views and information (Boutros and Purdie, 2014). Research aim: Main aim of this research is to analysis the impact of globalisation on marketingactivities”. A case study on Vodafone. Research objectives: To analysis the main concept of globalisation. To investigate the influence of globalisation in increasing trade across borders of goodsand services. To evaluate different ways through which Vodafone can easily expand their businessoperations globally. To examine the role of globalisation for enhancing marketing activities. Research questions: What are the main concept of globalisation? What are the influence of globalisation in increasing trade across borders of goods andservices? What are the different ways through which Vodafone can easily expand their businessoperations globally? What are the role of globalisation for enhancing marketing activities. Rational of research: Globalisation is more essential and beneficial concept for the company toincrease trade of their products and services at international level (Boyle, 2017). Along with this,main reason behind choosing this topic is to analysis influence of globalisation on marketingfunction of Vodafone. For expanding their business globally, different entry modes availablesuch as joint venture, exporting and strategic alliances. All this are useful but Vodafone can usejoint venture because it will help in future growth and success at global level. Significance of research: Globalisation introduces as an ongoing process or activity bywhich regional cultures, societies and economics have become integrated via a international-spanning network of communication and trade. It is more essential concept and enables anorganisation to outsource and analysis customers across the globe. The globalisation ofoperations, production and functions benefits Vodafone via the realization of economies of2
scales. All this are possible with the help of research because without this company can not findout advantages of trading goods and services at international level. Literature review: This is introduce as a part of scholarly paper which includes currentknowledge about substantive findings and theoretical contributions to a specific field of study. Inaddition, literature review is a section of secondary source and do not report originalexperimental work (Brondoni, 2014). Main purpose of literature review is to demonstrating theauthor's knowledge and skill about specific topic of research, including theories, vocabulary,phenomena and key variables, and its approach and history. In this section all research objectivesand questions are address in appropriate manner which are determined as under: Concept of globalisationAccording to Williamson, (1998), Globalization is the process of trading across theborders in a way that whole world seems to be a single market. This is the concept in which theworld is consuming the same products, reply to the same wave. It helps in increasing the marketand area of sales in the world. It seems that ratio of world import to GWP(gross world product)has increases 7% from 1938 to 10% in 1970 and 18% in 1996. This data shows that world isgrowing in the area of increasing the productivity so that the goods and services across the worldcan be imported and exported. As soon as globalization exists in the world it changes thescenario of business across the borders. Although the countries which are situated very far fromeach other also interested in globalization. All this has happened because the natural resourceswhich are at one country required by another also because the needs and demand of humans aresame. Thus the formation of market at global level increases because of the increase in demandand supply.Globalization helps an organization in a superior competitive position, lower operatingcost etc. This can happened when a foreign company brings new and advanced technology withit and implement that in the domestic market. The implementation of these technology and trendsbrings the company to provide updated products to their customers. Thus the revenue and salesincreases. Changes which are necessary for the upliftment of a company can be collected withthe help of globalization. These changes comes with the changing requirement of humans. Theserequirement arises when humans see other countries to provide better options for its customers.A competitive environment creates with the help of globalization thus quality product isdelivered to the customers.3
The influence of globalisation in increasing trade across borders of goods and services. According to Pologeorgis, (2017), the use of globalization started when people settled indifferent parts of the world. This increases their needs and demands when they know about othercountries which are also consuming the same. Thus cross border trade increases drastically fromthe past of humans. There is also a main reason behind the increase in globalization which isFDI. As soon as the developed countries stared to know the importance of globalization theystared the new concept FDI (Foreign Direct Investment). In this concept, a country which wantsother country's company to invest in its own country, opens the gate of FDI which helps thecompany to invest in that country. This results in the increase in manufacturing sector,employment, technology and growth in GDP. Globalization also increases with the help of easeof doing business. Till now, most of the countries are engaging themselves in the world ofglobalization and a huge number of countries wants themselves to be in this global trade. Thisresults in the increasing market of globalization. Ease of doing business is also an importantfactor of increase in world trade. A company wants to establish its business where the chances ofsurvival of business are more. These chances are created by the ruling government of country inwhich business is going to establish. Government makes the policies, if they are easy for abusiness than investment attracts and otherwise not. Thus Globalization is directly proportionalto the framework of policies made by government.Globalization is also important of the development of a company. This is happened withthe involvement a foreign company in domestic market. This involvement brings technology,skilled workers, new management styles and other aspects which are necessary for thedevelopment of a company. This technology is used by the domestic company with the help ofAcquisition and Mergers, Joint venture etc. When two companies are involving on a single taskthan the technology, new ideas and trends are shared among themselves. This help the country inwhich foreign business is running, in a way of increasing employment, GDP, Humandevelopment, Per capita income etc. The influence of globalization increases interconnectedness,maintaining competitiveness, technology and efficiency etc. Different ways through which Vodafone can easily expand their business operations globally.According to Kenton, (2018), there are many ways through which Vodafone can enterinto the global market and thus starts its business globally. These ways are explained below:Strategic Alliance:4
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