Digitalization and Small Business Impact

This assignment examines the influence of digital technology on small businesses. It delves into the positive effects like increased profits, enhanced customer reach, and efficient service delivery. The analysis also explores the challenges posed by digitization, including costs and competition. Students are tasked with providing recommendations to Sterling Telecom on leveraging digital technologies for improved organizational performance.

RESEARCH
PROJECT

Table of Contents
TITLE – To ascertain the impact of digital technologies which supports growth and innovation in
small business organisation. A case study on Sterling Telecom Ltd. .............................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Over view of the Research....................................................................................................1
1.2 Significance of the study.......................................................................................................1
1.3 Research Aim........................................................................................................................2
1.4 Research Objectives .............................................................................................................2
1.5 Research Questions...............................................................................................................2
1.6 Research Issues.....................................................................................................................3
1.7 Gantt Chart............................................................................................................................3
CHAPTER 2: LITERATURE REVIEW ........................................................................................4
2.1 Impact of digital technologies on working activities and processes.....................................4
2.2 Importance of innovation for small businesses.....................................................................5
2.3 Significance of digital technology in raising performance level and production for Sterling
Telecom Ltd. ..............................................................................................................................5
2.4 justify the ways through which firms can get high competitive advantages.........................6
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................8
Introduction.................................................................................................................................8
3.1 Type of Investigation............................................................................................................8
3.2 Research Design ...................................................................................................................8
3.3 Research Approach ..............................................................................................................8
3.4 Research Philosophy ...........................................................................................................9
3.6 Data collection......................................................................................................................9
3.7 Ethical Consideration..........................................................................................................10
CHAPTER 4: DATA ANALYSIS................................................................................................11
CONCLUSION..............................................................................................................................21
RECOMMENDATION.................................................................................................................21
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................25

TITLE – To ascertain the impact of digital technologies which supports growth and
innovation in small business organisation. A case study on Sterling Telecom Ltd.
CHAPTER 1: INTRODUCTION
1.1 Over view of the Research
The present research project is going to be described importance of digital tools and
techniques for small business organisations. The main motive of every small business association
is to obtain maximum competitive advantage through expand market area and functionality
(Loebbecke and Picot, 2015). The research project is a brief study of importance of digitalisation
by having specific objectives which are able to justify the overall problem. Along with this,
literature review will be done in order to get opinions or viewpoints of different authors on area
of study and determine appropriate solutions for the same. To conduct this research in an
effective manner, there will be used qualitative research for getting appropriate or relevant data.
In present scenario, small businesses are concerned to explore their working activities so as to
create developing market occurrence. Sterling Telecom Ltd is one a small business organisations
which offers voice and data services in local areas of UK. Other services may include, phone,
Internet, television, and networking for businesses and homes. The pricing points for the
different services vary widely and may be different for residences and businesses. The prime
objective of Sterling Telecom Ltd., is to expand their business activities in different geographical
areas through introducing new and innovative products at market place.
1.2 Significance of the study
The given investigation report is depend on the impact of digital tools and technologies
on developing firms productivity or performance. Every business firms is centred on picking out
new and innovative tools and methods in respect to attaining high market position. Digital
technologies are very much effective in enhancing firms performance through applying
appropriate tools and methods at right place (Tarutė and Gatautis, 2014). Small as well as big
organisations are classified among various departments in order to establishing perfect
coordination of work so that desired goals and objectives can be achieved in effective manner
(Banai and Tulimieri, 2013). Major outcome of this research is to evaluate the effectiveness of
new technologies through identifying various tools and techniques that are suitable for particular
business firm.
1

Along with this, idea of digitalisation is to provide more and more benefits to workers in
form of less work as new technologies allows people to work on computer. In this over dynamic
environment, small businesses are tend to acquire innovative working procedures so as to do all
tasks and activities in a systematic manner (Rayna and Striukova, 2014). Therefore, it can be said
that technology is growing fast and becoming essential for all business organisations. In this
manner, to be stay afloat at marketplace, small businesses have to become tech-savvy and hire
staff that is well aware of the digital world.
1.3 Research Aim
The most common aim of every research is to create testable as well as measurable data
by adding certain accumulation of human knowledge. So that research aims should be
formulated in an appropriate manner as it is one of the most essential aspect of thesis. Thus,
formulation of research aim is one of the imperative part of which involves in depth interviews
(Lee and Olson, 2016). The aim of this research project is, “To ascertain the impact of digital
technologies which supports growth and innovation in small business organisation”. A case
study on Sterling Telecom Ltd.
1.4 Research Objectives
Research objectives divides research aim into various parts and evaluate each part
separately. They are needed to be based upon SMART objectives whereas abbreviation stands of
specific, measurable, achievable, realistic and timely. Basically, research objectives are used to
determine scope, depth and whole directions of research project (Bhimani and Willcocks, 2014).
Some problem solving objectives are described as under:
 To identify the impact of digital technologies on working activities and processes
 To evaluate the significance of innovation in Sterling Telecom Ltd.
 To ascertain the role of digital technology in raising performance level and production of
the company.
 Recommend various elements through which Sterling Telecom can gain competitive
advantage.
1.5 Research Questions
In the section, research questions are prepared by considering research objectives, it
supports to ascertain all elements which are required to conduct or organise work in a systematic
manner. Some essential questions are described as under:
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 What is the impact of digitalisation on working activities and processes?
 What is the importance of innovation for small businesses?
 What is the role of digital technology in increasing output level and performance level of
organisations?
 Define major ways to gain high competitive advantage at marketplace.
1.6 Research Issues
While conducting any kind of research project there is occurred several issues which can
affect by the entire area of concern. Although, such issues and obstacles are uncertain in nature
and can be raised in any situation. Time and money is one of the major issued that is being faced
by researcher while doing this research. As he did not get proper time to gather relevant data and
information. But, researcher is emphasised to resolve these issues so as to prepare an effective
research report.
1.7 Gantt Chart
In research project, Gantt chart is used to determine the time period which have been
taken by each working activity or task. It supports to do all tasks on or before its given time
schedule so as to get better outcomes. After completing working activities researcher is required
to revised all of them properly and make necessary solutions in the same.
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CHAPTER 2: LITERATURE REVIEW
It is an essential part of entire investigation which will support to administrate in depth
research by introducing opinions of various authors who have done systematic study on about the
topic that is going to be studied. Literature review helps researcher to carrying out all working
activities or processes in the best possible manner; it results better outcomes will achieved in a
certain time period. This section of research allows to make appropriate discussion upon opinion
of authors, writers or researchers (Brody and Pureswaran, 2015).
2.1 Impact of digital technologies on working activities and processes
According to F. Bustinza, C. Parry and Vendrell-Herrero, (2013) digital tools and
technologies has a positive or negative hindrance on company's performance in terms of raising
working efficiencies and capabilities. It plays a crucial role in boosting up organisational
performance level and make it capable to easily acquire internal and external changes. These
measurements and its associated software are proliferating over working practices; they collect
data through continuous sensing. Along with this, adoption of new technologies are also used to
predict and plan as well as to recommend, even to make necessary business decisions.
With the viewpoint of Gillespie and Goddard, (2017) this interplay of code and big data
is raising pervasively while governing, leading and doing various working activities. In context
of small businesses, Sterling Telecom is used new technology in order to diminish operation
costs as such software enable a firm to automate back office functions, like – accounting, payroll,
record keeping. For instance – mobile tech allows companies to interact in real time with
customers and recognise their needs and wants. Telecom companies also use digital technology
so as to build secure and safety environment in respect of maintaining sensitivity of businesses or
information of target audiences. Many technologies or software are use friendly and allows
business owners to make their services more effective. Furthermore, digital technology aids
small business organisations to improve its communication processes by using e-mails, websites,
mobile apps and texting. It enables firms to saturate in economic market by delivering their
message.
On the other hand, digital technology provides an effective direction to employees of the
organisation for expanding their capabilities or competencies; it results to perform all tasks and
activities in the best possible manner (Xu and Quaddus, 2013). With the assistance of such
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technologies, i.e. social media, emails, internet and further websites where people can express
their views or thoughts for improving organisational performance.
2.2 Importance of innovation for small businesses
Innovation is the process through which an enterprise built wealth producing resources as
well as endow existing resources in order to enhanced potential of the company. In respect of
small business, business innovations supports to generate new and unique products for target
audiences and increasing market share of the company. Due to high market competition,
resources are getting more intense, ability of firms will be improved; it results accomplishment
of corporate goals and objectives. Innovation also increases various developments, such as-
internet of things that has a huge impact on job roles in terms of getting real time data collections
that is sufficient to perform business in the best possible manner. With a spirit of innovation,
even self confessed old fashioned business can innovative to survive for long term.
According to McDowell, Harris and Geho, (2016) qualities of innovative nature is really
essential for businesses in today's world so as to learn how to be creative. It supports business
skills make valuable things; this provides potential and growth opportunities to small businesses
by building new markets and keep up them with current trends. Innovation gives organisational
sustainability while doing continuous modifications, i.e. repackaging and re-branding. Thus,
management should recognise the need to innovation and improve business skills for raising
creativity. Basically, innovation is not about creating a new product or service but also focuses
on existing businesses procedures to improve their efficiencies by identifying new target
audiences, driven up profits and cut down wastage costs. When a firm is continuously involved
in innovating of practices, it aids to attracts better workforce and keep existing staff for long run.
2.3 Significance of digital technology in raising performance level and production for Sterling
Telecom Ltd.
Advanced innovations assumes best part in picking up development and accomplishment
at advertise zone. It has some positive and negative impact on authoritative efficiency. In today's
world small business are emphasised on providing wide of products to their target audiences for
attaining and sustaining them. Customers' centric organisations have adopted various
measurements which are beneficial to improving functional area of the company. According to
the statement of Weare, 2013, digital innovations are generally connected by little and
additionally extensive business undertakings with a specific end goal to create high gainfulness
5

and efficiency of firm, some significant adequacy of advanced advances are quickly assessed as
under:
 Selection of most recent innovation: In this cutting edge period advancements are as
often as possible changed due to emerges change or development in any creation (Øiestad
and Bugge, 2014). Each firm are focused on utilizing distinctive creative instruments and
advances at workplace in regard to creating high efficiency and gainfulness through
serving vast assortment of merchandise and ventures to their potential clients.
 Compelling correspondence channels: Digital innovations assumes best part in setting up
different routes through which the stream of data should be possible in productive way. It
is required for each firm to build up a viable correspondence channel inside the
association so information and data can be moved in different divisions according to the
necessity (Agrawal and et. al., 2015).
 Change in efficiency: Market assumes best part in investigating business exercises in
various topographical territories. The organization is concern is upgrading their execution
through applying different instruments and strategies which are more suitable in
enhancing working capacity of representatives.
2.4 justify the ways through which firms can get high competitive advantages
The main objective of every business association is expand their market share by earning
higher sales and profitability. For this purpose, firms are tend to improve the quality of their
products, it results sustaining high competitive edge in a certain time period. It is necessary for
small business organisations to conduct a market research in order to determine needs and wants
of target audiences and then produce products accordingly; it assists to gain higher customer
satisfaction level from target market in a certain time period. Below described several
recommendations which are given to small businesses: -
 Provide quick and easy services to potential buyer in respect to satisfying their needs and
wants (Berger and Frey, 2016).
 Effective utilisation of resources, so that productivity can be improving through applying
proper tools and techniques.
 Provide after sales services to their potential customers, so that their issues can be
resolved in effective manner (Salas and et. al., 2012).
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 Provide fast and effective services to their buyers so that profitability can be gained.
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CHAPTER 3: RESEARCH METHODOLOGY
Introduction
This consist to be the most essential part of research project as it helps the researcher in
carry out the whole research activities in systematic manner. This also refers as the combination
of various applications which all are interlinked with each other and helps in accumulating
appropriate outcome ad result of project (Tarutė and Gatautis, 2014). This section of research
performs essential role in analysing data and information through selecting appropriate
methodology which suits the most to the activities of Research. This section of research involves
various applications which are are effective in providing a significant direction to the researcher
to researching at final result and outcome.
3.1 Type of Investigation
This is the key element of research methodology as in this researcher plays crucial role in
selecting the type of research on which the whole activity of research is carried out in appropriate
manner. The research can be qualitative or quantitative in nature and it is essential for
investigator to select the most suitable one for completion of research work. Th present research
project is based on qualitative research method as in this data and information are gathered on
the basis of qualitative means.
3.2 Research Design
This is the most critical piece of investigation and this is ordered among three noteworthy
sorts, for descriptive, exploratory and experimental research design. This can be considered as
the blue print of enquiry through which all exercises can be execute in right way. In the present
research project descriptive research design has to be taken into proper action as it helps in
clarifying the all activities of research and implement them as per the requirements so that
outcome can be attained in effective manner (Rayna and Striukova., 2014). Descriptive research
design is effective for this research as it is appropriate for qualitative means of research. This
design ineffective in providing a significant direction to the research to implement all research
operations in effective manner.
3.3 Research Approach
This is also an another essential part of research project which helps in analysing the
reverence of research activities which are implemented in a particular research project. This
section of methodology is categorised among two major types such as deductive or inductive in
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nature. In the present research project inductive research approach has to be applied by
researcher as it is effective for analysing the relevance of qualitative data or information.
3.4 Research Philosophy
This can be determined as the most effective part of research methodology in which
researcher is having choice to select the most suitable philosophy as to providing proper
information through analysing the opinion of authors and writers (Lee and Olson, 2016). This
section of methodology has two major types such as interpritivism and positivism in which
researcher have to select the one as per the requirement of research work. In the particular
research project interpritivism philosophy has to be taken into appropriate action by research as
the major reason for selecting interpritivism philosophy is that it is effective for accumulating
data and information of qualitative research.
3.5 Data Sampling
A research undertakes various elements and techniques in order to present the entire report in
more factual way. Hence, this is required for a researcher to demonstrate public or population
size in regard of managing report. The selected sample represents the entire population of
undertaken research report from whom the data is being accumulated. This report outline 40
respondents in their research from whom the questionnaire is being filled for the accumulation
and analysis of data in significant manner. This is required for researcher to opt one of both types
of researcher whether non-probabilistic or probabilistic as per the appropriateness and suitability
of research project. This project will utilise the non-probabilistic research method for more
convenient and effectively presentation of the entire research population (Zhang, Ma. and
Cartwright, 2013).
3.6 Data collection
This can be defined as the procedure of data accumulation while conducting a proper research
evaluation technique. There are various types and methods of data collection that can be termed
as secondary and primary data. This research project will utilise both primary data for
presentation of new facts and logics along with systematic outcome along with secondary data
for presenting literature review in more effective and significant manner. Hence, this is essential
9

to gather both sort of data in regard of making research project more authentic and more factual
in more significant manner ( Cover, 2012).
3.7 Ethical Consideration
This is one of the fundamental part of a project based on research. This focus over the
imposing of moral values and duties of a researcher that should be undertaken by him which
conducting a proper research project to make it more ethical. A research often face various
menace and problems that is needed to addressees through the investigator as it consist of proper
time management (Khan, 2016). The availability of proper resources is also one of the major
concern that an investigator require to manage for properly accumulating data and accomplish
the final research outcome. A researcher come up with proper risk assessment and management
that can helps in managing people in nature. Those data that has been used and are confidential
should not be shared with other individuals due to safeguarding the secrecy of respondents.
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CHAPTER 4: DATA ANALYSIS
QUESTIONNAIRE
Q1. What is the impact of digital technology on Small businesses? Frequency
Higher Profits 25
Increase in Customer Base 10
Efficient Service delivery 5
Q2. Does use of digital technology has enhanced the business performance
of the company?
Frequency
 Yes 32
 No 8
Q3. What are the benefits of Digital marketing to customers? Frequency
 Conservative Prices 20
 Better Service Delivery 12
 Efficient Quality 8
Q4. What are the effects of digital technology on Small business market? Frequency
 Higher Growth 30
 High level of competition 4
 Competitive Prices 6
Q5. Is it costly to implement digitisation within the processes of Business?
 Yes 25
 No 15
Q6.How Government has helped SME sector for achieving Growth?
 Subsidies 25 Low cost Lending 15
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Q7.What are the effects of Digitisation on the employees of company? Frequency
 Enhancement of IT Knowledge 18
 Easier completion of tasks 14
 Saving of time 8
Q8.Which element of the Stakeholders are benefited most from Digitisation
in small businesses?
Frequency
 Shareholders 30
 Customers 3
 Employees 5
Q9 Who are responsible for effectively implementing digital technology
within business?
Frequency
 Customers 10
 Employees 8
 Management 15
 Owners 5
Q10) Provide recommendation for Sterling Telecom to improve their
organisational performance through applying various digital technologies.
Theme 1: There are various impact of digital technology on Small business.
Q1. What is the impact of digital technology on Small businesses? Frequency
Higher Profits 25
Increase in Customer Base 10
Efficient Service delivery 5
12

Interpretation: The above graph clearly depicts that when asked from respondents that how
the digital technology has impacted Small businesses and what are its outcomes, around 25
people said that it leads to higher profits for the firm. 10 People has said that it ha increased
the customer base of the organisations and 5 people only though that it has resulted in
efficient service delivery to customer. Hence it can be said that majority of respondents believe
that digitisation had very good benefits for the organisation who are small and medium. Thus
it is quite clear from the above discussion that digital technology has a very considerable
impact on small businesses. Because the size of those businesses are small and medium, it
becomes an imperative task for these companies to implement digital technology platforms for
their businesses.
Theme 2: The use of digital technology has enhanced the business performance of the
company in many ways.
Q2. Does use of digital technology has enhanced the business performance
of the company?
Frequency
 Yes 32
 No 8
13
25
10
5
Higher Profits
Increase in Customer Base
Efficient Service delivery

Interpretation: As per the above graph, It can be concluded that most of the people were
agreed that with the use of digital technology there were enhancement in the business
performance of company. Sterling telecom has implemented digitisation process within
company and this has boosted growth of the business along with high performance in the
market place. When asked from respondents in this regard, around 32 respondents has replied
in the favour of company and said that YES it has grown up business. However only 8 people
said that it has not enhanced the overall performance.
Theme 3: There are various benefits of Digital marketing to customers.
Q3. What are the benefits of Digital marketing to customers? Frequency
 Conservative Prices 20
 Better Service Delivery 12
 Efficient Quality 8
14
32
8
Yes
No

Interpretation: When asked from customers regarding what are the benefits of digital
marketing to customers, around 20 people said that it has lead to conservative prices for
customers around 12 people said that it has resulted in efficient as well as better service
delivery for them. But only 8 people were agreed that it has resulted in good quality of
products as well as service delivery from the company. The above chart clearly depicts the
various stuffs that the respondents had in their mind while replying to the question.
Digitisation helps in enhancing the overall standard of living for people, it has also given the
right kind of benefits to customers that they deserve, like efficient prices right kind of quality
along with efficient service delivery. The respondents have categorically laid down the benefits
that they have received from use of digital technology in the small business.
Theme 4: The effects of digital technology on Small business market.
Q4. What are the effects of digital technology on Small business market? Frequency
 Higher Growth 30
 High level of competition 4
 Competitive Prices 6
15
20
12
8
Conservative Prices
Better Service Delivery
Efficient Quality

Interpretation: When asked from respondents, what are the major impacts of digitisation on
market, then most of the respondents has believed that it has resulted in higher growth of the
market, however only 4 people said that it has resulted in higher level of competition within
the market and 6 people said that it has generated competitive prices in the market and the
direct beneficiary of the same was customers along with these small businesses who have been
able to generate higher sales as well as profitability due to such growth.
16
30
4
6
Higher Growth
High level of competition
Competitive Prices

Theme 5: cost structure of implementing digitisation within the processes of Business.
Q5. Is it costly to implement digitisation within the processes of Business?
 Yes 25
 No 15
Interpretation: The digitisation process involves various expenditure. When asked from
respondents in this regard, whether implementation of digitisation within the company is
costly or not, around 25 people said that yes it is very costly to implement digitisation within
the company. The processes of the businesses usually are very complex and are most of the
time manually operated and if those manual operations are replaced by digitisation then it will
be very costly for company. The above graphs has categorically laid down the opinions of
respondents in this regard. The expenditure on the digitisation has to be approved by the top
management and also by shareholders. This has made the implementation a cumbersome
process as per the views of respondents and they also of a viewpoint that management must
ensure higher level of growth and profitability in the business so that the cost of digitisation
can be recovered easily.
17
25
15
Yes
No

Theme 6:
Q6.How Government has helped SME sector for achieving Growth?
 Subsidies 25 Low cost Lending 15
Interpretation: As per the above graph, it is quite obvious that when questions were asked
from respondents that what are the various benefits that the government is giving to small and
medium enterprises businesses for the purpose of implementing digital technology within the
company around 25 out of 40 people said that government has given higher subsidies to SME
sector on installing machinery etc. However only 15 people said that the government has given
low cost lending to these companies. The respondents were also of the view that the role of
government can not be denied in contributing to effective implementation of thedigitisation
process within businesses and SME sector.
18
25
15
Subsidies
Low cost Lending

Theme 7:
Q7.What are the effects of Digitisation on the employees of company? Frequency
 Enhancement of IT Knowledge 18
 Easier completion of tasks 14
 Saving of time 8
Interpretation:The above graph clearly depicts that when asked from respondents that what
are the benefits of digitisation on the growth of employees and worker of the organisation.
Around 18 people said that it has lead to an enhancement of IT knowledge, 14 people said that
it has given them experience to complete tasks with ease and perform well. However only 8
people has said that it has resulted in saving of time. Employees are a very crucial part of
SME business.
19
18
14
8
Enhancement of IT
Knowledge
Easier completion of tasks
Saving of time

Theme 8:
Q8.Which element of the Stakeholders are benefited most from Digitisation
in small businesses?
Frequency
 Shareholders 30
 Customers 3
 Employees 5
Interpretation: As laid down in the above graph, when asked from respondents which element
of the stakeholder is most benefited from digitisation in the small business. Around 30 people
said that shareholders are the one who has derived the most benefits because of the
digitisation process that has taken place in the company. However 5 people were not agreed
and said that customers were the main beneficiary and 5 said that employees are the one who
is the biggest beneficiary of Digitisation in the business.
20
30
5
5
Shareholders
Customers
Employees

Theme 9:
Q9 Who are responsible for effectively implementing digital technology
within business?
Frequency
 Customers 10
 Employees 8
 Management 15
 Owners 5
Interpretation: When a general question was asked from respondents that who are the main
person which are responsible for implementing digitisation process within the company, most
of the people said that management are the one who is responsible for implementing digital
technology within the company. However 10 people said that customers are responsible to
making sure that companies are implementing digitisation in the company and only 8 people
said that employees shall make necessary efforts to implement digitisation within the economy
and only 5 people were of the view that owners are the one who completely implement
digitisation within the economy.
21
10
8
15
5
Customers
Employees
Management
Owners

CONCLUSION
This can be affirm from the above mentioned research project and accumulated data
study digitalisation support the growth of an organisation and their operation growth. This not
only provide the company more benefits in financial terms through uplifting sales amount but
also aid in various different operations and division of business enterprises helping in business
objectives achievement. Though the digital technologies and methods keep modifying and
varying each and every day, this is essential to update those practices in more fundamental
manner. Nowadays, it has been noticed that digital marketing methods are more appropriate and
suitable in the recent era despite of tradition marketing methods. This enable enterprise in
managing practice, provide wide range of consumer and potential buyers through the assistance
of organisation in best way.
RECOMMENDATION
Thus it is quite evident from the discussion and the research that has taken place above
that the small business sector has shown considerable growth in business after implementation of
digital technology within the organisation. It is thus recommended to small and medium scale
organisations that they should implement latest technology within the workplace and various
other processes of the company to make sure that the profitability and productivity of the
organisation gets enhanced in an effective as well as efficient way. There are some other benefits
of implementation of digitisation within organisation as well, these include higher level of
efficiency, higher productivity and Enhancement in the quality of products which are being
delivered to the customers in general. In order to achieve this position of higher digitisation in
the company, there are various authorities which can help company in doing so. These include
government, Employees, and the management of the company. The government is responsible
for giving necessary support to these sectors for the purpose of implementation of digitisation
process within the company in general. The government has given various subsidies and cost
benefits to these sectors and this has resulted in an increases in the overall capital investment in
SME sector. The role of management is also not small in implementing these strategies of
digitisation within the company. They are the one who shall make sure that right kind of work is
done and implemented along with the machineries and equipments that are required to be put in
the workplace so that business can be enhanced and a competitive advantage can be gained over
22

period of time. Employees are the one who will work with digitisation process hand to hand and
they will work for proper implementation as well as development of the business in general.
23

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APPENDIX
Questionnaires
Name:
Age:
Gender:
Email:
Phone Number:
Address:
Q1. What is the impact of digital technology on Small businesses?
Higher Profits
Increase in Customer Base
Efficient Service delivery
Q2. Does use of digital technology has enhanced the business performance of the company?
Yes
No
Q3. What are the benefits Digital marketing in Business to customers?
Conservative Prices
Better Service Delivery
Efficient Quality
Q4. What are the effects of digital technology on Small business market?
Higher Growth
High level of competition
Competitive Prices
Q5. Is it costly to implement digitisation within the processes of Business?
Yes
No
Q6.How Government has helped SME sector for achieving Growth?
Subsidies
Low cost Lending
Q7. What are the effects of Digitisation on the employees of company?
Enhancement of IT Knowledge
26