Effective Strategies for Talent Management at Global Level - Aston Martin Case Study

This research proposal aims to identify the effective strategies for talent management for improving business succession at a global level through a case study on Aston Martin. The research objectives include investigating the conceptual framework of talent management, exploring talent management strategies and their impact on organizational success, and identifying the challenges faced by Aston Martin in implementing talent management strategies. The research will use a mixed research approach with a focus on quantitative data collection through surveys and questionnaires. The findings of this research will contribute to the understanding of talent management strategies and their effectiveness in improving business succession.

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One:
Title
“To identify the effective strategies for talent management for improving business succession at global
level” A case study on Aston Martin.
Research objectives
 To investigate regarding basic conceptual framework of talent management.
 To explore the talent management strategies and their impact over organisational success at
global level
 To identify the challenges faced by Aston Martin while implementing talent management
strategies in business.
Section Two:
Reasons for choosing the project
Talent management is a basic prospect that is used by an organisation in order to retain and attract more
of its potential and skilled employees as with this long term sustainability is attained for long term
(Baghizadeh, Cecez-Kecmanovic and Schlagwein, 2020). In relation to this research it assists to know
about the basic aspect through which ability of a business to measure long term growth and
development is attained in timely frame. As per recent trends of talent management all the business
induces new strategies through which positive response is processed with perfection and in timely
frame.
Section Three:
Use of key literature sources
To investigate regarding basic conceptual framework of talent management.
As per viewpoint of Cappelli. P, 2021, there are different challenges that is faced by business to process
talent management and in this constant modification is processed to induce long term growth and
development. In this company induced different discipline to resolve issues about retention, labour
market, managing uncertainty and many other aspect as well. There are different challenges that is
faced by management in order to manage and control different basis and with this working tendency of
businesses get affected in negative manner. In this management make ensure to induce positive changes
through which working tendency and its effectiveness get balanced so that ability to retain and attract
potential working candidates is enlarged in positive manner.
To explore the talent management strategies and their impact over organisational success at global level
According to the viewpoint of Gunter K stahl, 2021. talent management provide new capabilities to the
business and with this wider usage of different technologies and innovation is processed that assist the

business to contend with its competitors (Belz and et. al., 2019). There is different approach is used that
advance business performance and productivity in organised manner. In this different principles are
processed such as alignment of strategy, cultural embeddedness, management involvement and internal
consistency. It also processed a differentiated approach that assist to sort all the complex abilities by
which working tendency and its ability both get advanced over a regular period of time. In this
strategies such as inclusive approach is used under which clear level of assurance is provided as per
requirement and possibility.
To identify the challenges faced by Aston Martin while implementing talent management strategies in
business.
As per according to the viewpoint of Tammy Erickson, 2020, the larger workforce has induced
valuable changes and with this participation level of the business is affected on direct basis. It assists to
attract, retain more of employees under which meeting of sustained growth and development is attained
with perfection. The company also aid to create value proposition as in this working experience and its
acceptance both get advanced under which long term goals is achieved in timely frame (Taylor, 2018).
In addition to this value proposition is managed so that working abilities and adequate level of
experience is processed by which assumptions and preferences both get induced as per requirement of
certain conditions. The transferring of relationship and knowledge that process significant impact over
working tendency which is also be embedded with concern to customer relationship.
REFERENCES
Baghizadeh, Z., Cecez-Kecmanovic, D. and Schlagwein, D., 2020. Review and critique of the
information systems development project failure literature: An argument for exploring
information systems development project distress. Journal of Information Technology. 35 (2).
pp. 123-142.
Belz, A. and et. al., 2019. Mapping the “Valley of Death”: Managing Selection and Technology
Advancement in NASA's Small Business Innovation Research Program. IEEE Transactions
on Engineering Management.
Gallardo-Gallardo, E., Thunnissen, M. and Scullion, H., 2020. Talent management: context matters.
Taylor, S., 2018. Resourcing and talent management. Kogan Page Publishers.
Anlesinya, A. and Amponsah-Tawiah, K., 2020. Towards a responsible talent management
model. European Journal of Training and Development.
ONLINE
Peter Cappelli, 2021. Talent Management: Conceptual Approaches and Practical Challenges. [Online]
Available through: <https://www.annualreviews.org/doi/10.1146/annurev-orgpsych-031413-091314>.
Stahl. K., 2021. Six Principles of Effective Global Talent Management. [Online] Available through:
<https://sloanreview.mit.edu/article/six-principles-of-effective-global-talent-management/>.
Erickson. T., 2020. Today’s Top 10 Talent-Management Challenges. [Online] Available through:
<https://hbr.org/2008/06/todays-top-10-talentmanagement>
Section Four:
Activities to be carried out during the research project
How long this will
take:
Page 2 of 8

Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five:
What type of research approach and methodologies?
Research methodologies assist to collect and generate adequate information that is required to process
research analysis in timely frame. In this research onion is used ad it is as explained below as:
Research philosophies- In consist of relevant aspect such as positivism philosophies and with
this adequate and authentic outcome is achieved in timely frame.
Research approach- In this approach different factors are considering and that is as mixed,
Page 3 of 8

qualitative and quantitative. In order to process this research quantitative approach is used as through
this accurate information is collected with better suitability. In support of this approach researcher is
able to collect authentic and valuable ending that is related to adequate topic (Anlesinya and
Amponsah-Tawiah, 2020). In this positivism approach is used that aid to attain positive outcome as per
relatable to better analysis about specific topic.
Research strategy- It basically consist of case study, quantitative survey, qualitative interview,
interview etc. In relation to this research, researcher make adequate support of quantitative data and
with this ability to attain profitable ending is resulted in timely mode. In this researcher uses survey
strategy along with questionnaire that aid to collect appropriate knowledge about topic in timely frame.
Data collection and analysis-For this both primary and secondary method is used and for
primary, questionnaire is conducted and for secondary, literature review is processed that aid to attain
balanced information as per requirement.
Sample size-It is related to the integration of selected respondents and for this researcher select
a sample size of 40 respondents with support of random sampling method.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
Page 4 of 8

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data collected form
human participants are required to gain ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit tutor.
Please complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title:
“To identify the effective strategies for talent management for improving business succession at
global level” A case study on Aston Martin.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
Page 5 of 8

It is by sending an email
Describe the processes you will use to inform participants about what you are doing:
It consist of concerning about topic, provide opportunity, consideration of information and obtaining
selected information
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
Consent is obtain by conducting interviews and it is written.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Page 6 of 8

Who will have access to the data and personal information?
Management and researcher
During the research:
Where will the data be stored?
In laptop
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In laptop
How long will the data and records be kept for and in what format?
The data will be kept for longer as it help to implement better strategies as per requirement.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Page 7 of 8

Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise
in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research Proposal
when submitting to Turnitin.
Page 8 of 8